Imbangi yePorsche? Ngumnqweno we-CEO yohlobo lwaseSweden

Anonim

Eyona nto kugxilwe kuyo Polestar Isenokude ibe yi-decarbonising - uphawu lufuna ukwenza imoto yokuqala ye-carbon-zero ngo-2030 - kodwa i-brand yaseScandinavia encinci ayilibali ukhuphiswano kunye ne-Porsche ibonwa, ngokucacileyo, njengembangi ephambili yekamva kwimikhosi yePolestar.

Isityhilelo senziwe ngumlawuli olawulayo we-brand, uThomas Ingenlath, ngodliwano-ndlebe namaJamani avela kwi-Auto Motor Und Sport apho "wavula umdlalo" malunga nekamva lePolestar.

Xa ebuzwa apho acinga ukuba uphawu lunokuba khona kwiminyaka emihlanu ukususela ngoku, u-Ingenlath waqala ngokuthi: "kude kube lelo xesha uluhlu lwethu luya kubandakanya iimodeli ezintlanu" kwaye wongezelela ukuba unethemba lokusondela ekufikeleleni injongo yokungathathi hlangothi kwekhabhoni.

CEO Polestar
UThomas Ingenlath, iCEO yePolestar.

Nangona kunjalo, yayiluphawu olwaziswa nguThomas Ingenlath njenge "mbangi" yePolestar eyaphela ngokumangalisayo. Ngokomlawuli olawulayo wePolestar, kwiminyaka emihlanu ukususela ngoku uphawu lwaseScandinavia lujonge "ukukhuphisana nePorsche ukubonelela ngeyona moto ibalaseleyo yemidlalo yombane".

ezinye izimbangi

I-Polestar, ngokuqinisekileyo, ayiyi kuba nePorsche kuphela njengembangi. Phakathi kweemveliso zeprimiyamu, sineemodeli zombane ezifana neBMW i4 okanye iTesla Model 3, ephume izandla njengeyona modeli yombane yokuqala ye-100%, iPolestar 2.

Nangona "ubunzima" beempawu ezimbini kwimarike, uThomas Ingenlath uqinisekile ngekhono lePolestar. Kwi-Tesla, i-Ingelath iqala ngokucinga ukuba njenge-CEO inokufunda ku-Elon Musk (zombini malunga nokuba wenzeni kunye noko ungakwenzi).

Uluhlu lwePolestar
Uluhlu lwePolestar luya kuba neemodeli ezintathu ezingaphezulu.

Ngokubhekiselele kwimveliso yazo zombini ezi mveliso, umlawuli olawulayo wePolestar akathozamanga, esithi: “Ndicinga ukuba uyilo lwethu lungcono kuba sibonakala sizimele ngakumbi, sinobuntu obungakumbi. Ujongano lwe-HMI lungcono kuba lusebenziseka lula. Kwaye ngamava ethu, senza kakuhle kakhulu ekuveliseni iimoto ezikumgangatho ophezulu.

Ngokuphathelele i-BMW kunye ne-i4 yayo, i-Ingenlath igxotha naluphi na uloyiko lwe-brand yaseBavaria, isithi: "Besiphumelela abathengi, ngakumbi kwicandelo leprimiyamu. Abaqhubi abaninzi beemodeli zokutsha baya kutshintshela kumbane kungekudala. Oku kuvula iimbono ezintsha zohlobo lwethu”.

Funda ngokugqithisileyo