Ukususela kwiziphumo ezibi ukuya kwisipho esihle kakhulu kunye nekamva eliqaqambileyo, i-Bentley ibeka iirekhodi zokuthengisa kunye nenzuzo.
Ngexesha lokuphehlelelwa kwe-GT Speed entsha - eyona moto ikhawulezayo yokuvelisa kwiminyaka eyi-102 yembali - siye safumana ithuba lodliwanondlebe nomlawuli olawulayo wohlobo lwaseBritane u-Adrian Hallmark.
Kule ncoko u-Adrian Hallmarlk akasixelelanga nje kuphela indlela ekunokwenzeka ngayo ukuguqula imeko, kodwa watyhila isicwangciso sekamva elikhawulezileyo neliphakathi.
unyaka weerekhodi
Umyinge weMoto (RA) - Kufuneka waneliseke kakhulu ukuba isiqingatha sokuqala sika-2021 sivale ngezona ziphumo zingcono ze-Bentley kwaye iimpawu ezintle zihleli.Ingxaki ephambili ngoku kukuba ayinakuhlangabezana nemfuno… Ingaba kukho nayiphi na impembelelo yokunqongophala kweetshiphusi?
U-Adrian Hallmark (AH) - Sibe nethamsanqa lokukhuselwa yiVolkswagen Group, eyasivumela ukuba singachaphazeleki ngokungabikho kwe-silicon chips. Ingxaki kukuba umzi-mveliso waseCrewe wayilwa ngo-1936 ukuze wenze iimoto ezingama-800 ngonyaka kwaye sisondele kwi-14,000, ikufutshane kakhulu kumda.
Zonke iimodeli ngoku zikhutshiwe kwaye oku kuseka imeko eyahlukileyo ngokupheleleyo kwinto eyayikho kwiminyaka emibini edlulileyo, xa sasingakwazi ukuvelisa iimoto ezintsha. Umzekelo, sineenyanga ezili-18 ngaphandle kweFlying Spur.
Kwelinye icala, sinazo neenjini ezininzi ngakumbi, kubandakanywa neenguqulelo ezixubileyo zeBentayga kunye neFlying Spur. Kuphela ngale ndlela kwakunokwenzeka ukufezekisa ezi ziphumo zemali kunye nezorhwebo.
I-RA - Ngaba i-13% yengeniso yenzuzo yangoku yinto eyenza ukhululeke okanye kusenokwenzeka ukuba uye phambili?
AH - Andiqondi ukuba inkampani ifikelele kwisakhono sayo esipheleleyo. Kwiminyaka eyi-20 eyadlulayo, uBentley waqala ukuthatha amanyathelo okudala imodeli yeshishini eyahlukileyo kunye ne-Continental GT, iFlying Spur kwaye kamva iBentayga.
Yonke into isebenza kakuhle, kodwa ukuba ndijonga iFerrari okanye iLamborghini, umda wabo womnatha ungcono kakhulu kunowethu. Sichithe ixesha elininzi sihlengahlengisa ishishini kwaye siyaqala ngqa ukuba sifezekise imida yengeniso ephezulu kangaka.
Kodwa ukuba siqwalasela i-architecture esakha kuyo iimoto zethu, kufuneka kwaye senze ngcono. Akunjalo ngeendleko zokunyuka kwamaxabiso okanye ukutshintsha ukuma kweemoto zethu, kodwa indibaniselwano yolawulo lweendleko ezinkulu olulandelwa lutshintsho oluthe chatha lobuchwepheshe luya kusivumela ukuba siphucule.
Isantya se-Continental GT ngumzekelo obalaseleyo: besicinga ukuba ingaxabisa i-5% yeentengiso zoluhlu lwelizwekazi (iiyunithi ezingama-500 ukuya kuma-800 ngonyaka) kwaye ziya kuba nobunzima be-25%, ngexabiso eliphezulu kakhulu kunye nomda wenzuzo.
RA - Ngaba le yinjongo oyichazile okanye inento yokwenza nohlobo lwekrele le-Damocles ukuba iQela leVolkswagen lahamba phezu kweBentley xa amanani ayengekho kwiminyaka emibini edlulileyo?
AH — Asiluva uxinzelelo mihla le, nokuba luhlala lukhona ngendlela ephantsi. Sinesicwangciso seminyaka emihlanu kunye neshumi apho sibeka khona iinjongo zohlengahlengiso, inzuzo kunye nayo yonke enye into.
Siwavile amagqabantshintshi athi "kungakuhle ukuba banokufumana okungakumbi" kubaphathi bakwaVolkswagen, kodwa basicela iipesenti ezimbalwa zeepesenti, ezamkelekileyo, ewe.
Xa into ebizwa ngokuba yi-Metaphorical Sword of Damocles ijinga phezu kwethu, asikwazanga ukuthengisa iimoto kwisiqingatha seemarike zehlabathi, sinemifuziselo emibini kuphela kwimifuziselo emine kuluhlu lwangoku, kwaye sasikwimeko embi kakhulu i-brand enokuba nayo. .
Ukuba ufunda iinkcazo zamva nje zeQela, abanakukwazi ukukholelwa kwisidima soguquko esiluzuzileyo eBentley kwaye baxhasa ngokupheleleyo umbono weqhinga esinawo weBentley: ukuzinikela ngokupheleleyo ekufakeni umbane ngokupheleleyo uphawu ngo-2030.
I-RA - Uphawu lwakho luye lwaba neentengiso ezilinganayo kwiindawo ezibaluleke kakhulu zehlabathi, e-USA, eYurophu naseTshayina. Kodwa ukuba ukuthengiswa kwe-Bentley e-China kuyaqhubeka nokufumana ukubonakaliswa, kunokuqhuba umngcipheko wokubanjelwa ukuthengiswa kwale marike, ngamanye amaxesha ilawula ukuba iguquguquke kwaye ingenangqondo. Ngaba oku kukuxhalabisa?
AH - Ndikhe ndaya kwiinkampani ezixhomekeke kakhulu eTshayina kuneBentley. Sinento endiyibiza ngokuba “lishishini elilinganayo”: ukuza kuthi ga ngoku kulo nyaka sikhule nge-51% kuyo yonke imimandla kwaye ingingqi nganye iphezulu ngama-45-55% kunonyaka ophelileyo.
Fumana imoto yakho elandelayo
Kwelinye icala, imida yethu e-China iyafana nakweyiphi na enye indawo emhlabeni kwaye sihlala sijonge amaxabiso, nangenxa yokuguquguquka kwemali, ukunqanda umahluko omkhulu wamaxabiso phakathi kweTshayina nehlabathi liphela. ukuphepha ukudala iimeko zemarike efanayo.
Ke sinethamsanqa lokuba khange sigqithe ngaphaya kweTshayina kwaye ngoku sineshishini elikhulayo apho. Kwaye, kuthi, iTshayina ayiguquguquki kwaphela; ngokomfanekiso, iprofayile yomthengi kunye nombono wento emele iBentley, isondele ngakumbi kwizinto esizinqwenelayo, nokuba kuthelekiswa neCrewe. Basiqonda ngokugqibeleleyo.
Ii-plug-in hybrids ziyangcakaza ukugcina
RA — Ngaba wothukile ukuba iMercedes-Benz ibhengeze ukuba iza kuzintywilisela kwi-plug-in hybrids (PHEV) xa uninzi lweempawu zibheja kakhulu kobu buchwepheshe?
AH - Ewe kwaye hayi. Kwimeko yethu, de sibe nesithuthi sethu sokuqala sombane (BEV) i-plug-in hybrids iya kuba yeyona nto sinokuyinqwenela. Kwaye inyaniso kukuba, ii-PHEVs zinokuba ngcono kakhulu kunemoto enegesi kubantu abaninzi, ukuba isetyenziswe ngokuchanekileyo.
Kambe ke, kwabo bahamba umgama oziikhilomitha ezingama-500 qho ngeempelaveki, i-PHEV lolona khetho lumbi lunokwenzeka. Kodwa e-UK umzekelo, umgama oqhelekileyo ohanjwayo yonke imihla yi-30 km kwaye i-PHEV yethu ivumela uluhlu lombane lwama-45 ukuya kuma-55 km kwaye kule minyaka mibini izayo iya kunyuka.
Ngamanye amazwi, kwi-90% yohambo, ungaqhuba ngaphandle kokukhupha kwaye, nokuba injini iqalisiwe, unokulindela ukunciphisa i-CO2 ye-60 ukuya kwi-70%. Ukuba umthetho awukuniki nzuzo ngokuqhuba i-PHEV uya kuqhubeka nokuxhamla kwiindleko zamandla ezisezantsi.
I-Mercedes-Benz inokwenza into ecinga ngayo, kodwa siya kubheja kwi-PHEV yethu ukuze ibe nexabiso le-15 ukuya kwi-25% yokuthengisa kwi-Bentayga kunye ne-Flying Spur kuluhlu, ngokulandelelana, iimodeli ezimbini ezixabisa malunga ne-2/3 yeentengiso zethu.
I-RA - Kwezinye iibrendi esele zibonelela ngaphezu kwe-100 km yokuzimela kombane, ukwamkelwa kwabathengi kukhulu kakhulu. Uthathela ingqalelo iprofayile yomsebenzisi webrand yakho, oku kubonakala kungahambelani kangako…
AH - Ngokubhekiselele kwi-PHEVs, ndisuka kumntu othandabuzayo ukuya kumvangeli. Kodwa sifuna i-50 km yokuzimela kwaye zonke izibonelelo zijikeleze i-75-85 km. Ngaphezulu koko, kukho ukuphindaphinda, kuba i-100 km ayiyi kunceda kuhambo lwe-500 km, ngaphandle kokuba kunokwenzeka ukwenza iindleko ezikhawulezayo.
Kwaye ndicinga ukuba ukutshaja ngokukhawuleza kwe-PHEV kuya kutshintsha yonke imeko, kuba baya kukuvumela ukuba ungeze i-75 ukuya kwi-80 km yokuzimela kwimizuzu emi-5. Oku kunokwenzeka ngokobuchwepheshe njengoko sibona ukuba iTaycan iyakwazi ukuthwala i-300 km ngemizuzu engama-20.
Kwakhona kuya kwenzeka ukwenza uhambo lwe-500 km kunye ne-15% exhaswa ngumbane, emva koko intlawulo ekhawulezayo kwaye, ekugqibeleni, i-carbon footprint ephantsi kakhulu.
Ndibiza iBentayga Hybrid yam rhoqo ngeeyure ezingama-36, okt kabini ukuya kathathu ngeveki (emsebenzini okanye ekhaya) kwaye ndiyigalele ngerhasi rhoqo kwiiveki ezintathu. Xa ndinesantya seBentayga, ndandidla ngokuyifakela i-refuel kabini ngeveki.
I-RA - Ke sinokuthi iBentley iza kuphehlelela i-PHEV ngokutshaja ngokukhawuleza…
AH - Ayizukufumaneka kuluhlu lwenjini yangoku, kodwa isizukulwana sethu esilandelayo iPHEV ngokuqinisekileyo siya kufumaneka.
I-RA - Utyalo-mali lwakho kwiifuel ze-biofuels lusanda kuboniswa kwindawo ethambekileyo e-Pikes Peak, e-United States. Ngaba imele isicwangciso sakho sokuqinisekisa ubomi besibini kubo bonke Bentleys emhlabeni jikelele okanye kunzima ukuguqula ezi njini?
AH - Eyona nto ingcono, akukho nguquko ifunekayo! Ayifani nepetroli enelothe okanye engafakwanga ilothe, ayifani ne-ethanol… kunokwenzeka ngokupheleleyo ukuba usebenzise i-e-fuel yale mihla ngaphandle kokufuna ukubuyisela ii-injini zangoku.
I-Porsche ikhokela uphando kwiQela lethu, kodwa yiyo loo nto nathi siphakathi. Iyasebenza, kwaye kuya kubakho imfuneko yamafutha ejethi engamanzi ubuncinane kumashumi ambalwa eminyaka azayo, mhlawumbi ngonaphakade.
Kwaye ukuba sicinga ukuba ngaphezu kwe-80% yazo zonke ii-Bentleys ezenziwe ukususela ngo-1919 zisahamba, siyaqonda ukuba ingaba sisisombululo esiluncedo kakhulu. Kwaye hayi kwiimoto zakudala kuphela: ukuba siyayeka ukwakha iimoto zepetroli ngo-2030, ziyakuhlala malunga neminyaka engama-20 emva koko.
Imoto ka-2029 isesendleleni ngo-2050 kwaye oko kuthetha ukuba umhlaba uza kufuna amafutha angamanzi amashumi eminyaka emva kokuba imveliso ye-injini yokutsha iphelile.
Le projekthi ikhokelwa yindibaniselwano yePorsche eChile, apho i-e-fuel iya kuphuhliswa kwaye iveliswe (kuba kulapho izinto ezisetyenziswayo, ukufakwa kunye nokuqaliswa kwezinto ezintsha kuya kwenzeka kwaye emva koko siya kuyihambisa ngokwejografi).
Ngaphezulu kwe-Audi kunePorsche
RA - Bentley waphuma phantsi "isambulela" Porsche waza wafudukela Audi kaThixo. Ngaba unxulumano phakathi kwePorsche kunye neRimac likucebise ukuba utshintshe ikhonkco leqhinga leBentley ukusuka kwelinye igama leQela ukuya kwelinye?
AH - Ngaphandle kweBentayga, zonke iimoto zethu zisekelwe kwiPanamera, kodwa kuphela i-17% yamacandelo aqhelekileyo. Kwaye kwanamanye ala macandelo aye ahlengahlengiswa ngokubanzi, njengebhokisi yegiya yePDK, eyathatha iinyanga ezili-15 ukuba isebenze kakuhle kwimoto yodidi.
Imoto yezemidlalo kunye ne-limousine ivelisa ukulindela okuhlukeneyo kubathengi, abahlukileyo. Ingxaki kukuba ezi technologies sizifumene ngenqanaba sele ziphuhlisiwe, nangona sifaka ii-odolo ngokweemfuno zethu, inyaniso kukuba "sifike emva kwexesha epatini".
Kwafuneka sichithe iinyanga nezigidi ukuze senze umsebenzi oyimfuneko wokuziqhelanisa neemeko. Ukujonga kwikamva, iimoto zethu zombane ziya kwenziwa ikakhulu kuyilo lwePPE kwaye siye sabandakanyeka kwiprojekthi ukusuka kusuku lokuqala, ukubeka zonke iimfuno zophawu ukuze xa uphuhliso lugqityiwe akufuneki. yikhuphe kwaye wenze yonke into kwakhona.
Kwisithuba seminyaka emi-5 siya kuba yi-50% ye-Porsche kunye ne-50% ye-Audi kwaye phakathi kweminyaka eyi-10 mhlawumbi i-100% ye-Audi. Asilulo uphawu lwezemidlalo, siluhlobo lwemoto yodidi oluhamba ngokukhawuleza oluneempawu ezisondele kakhulu kwezo ze-Audi.
Kufuneka nje siphucule ukusebenza kwethu kancinci kwaye sihloniphe i-premium yethu ye-DNA. Yiyo loo nto ishishini le-Porsche-Rimac lingenzi ngqiqo kuthi, ngokugxila kwiimodeli ze-hyper-sports.
I-RA - Imarike esetyenzisiweyo yokunethezeka "ishushu" kwaye, ubuncinci e-United States, i-Bentley ineziphumo ezikhangayo kwiinyanga zakutshanje. Ngaba uya kuchaza isicwangciso sokuodola saloo mthengi kwihlabathi jikelele?
AH - Imarike yemoto esetyenzisiweyo ifana ne-stock market: yonke into ijikeleza ukubonelela / imfuno kunye ne-aspiration factor. Abathengisi bethu banqwenela ukuthenga iimoto kubathengi abanokuba nomdla wokuthengisa kuba ngenene kukho ugqabhuko-dubulo lwemfuno.
Sinenkqubo eqinisekisiweyo enenkqubo engqongqo yolawulo lomgangatho kunye newaranti yonyaka omnye ukuya kwemibini yokugcina ukuba imoto iphumile kwiwaranti yasefektri.
Nangona zisetyenziswa yonke imihla, azikho iimoto eziphakamileyo kwaye zinyanyekelwa ngononophelo ngumnini wangaphambili. Ngoko ke indlela ekhuselekileyo kakhulu ukuvala a
into entle.
I-RA - Yintoni imeko yangoku yempembelelo yeBrexit kwiBentley?
AH - Kulungile ... ngoku kufuneka siye kwimigca emide yeepaspoti kwizikhululo zeenqwelomoya. Okubaluleke ngakumbi, kufuneka ndivuyisane neqela lethu kuba ukuba unokujoyina le nkampani namhlanje, ndingatsho ukuba akukho nto yenzekileyo kwaye oko kunokwenzeka kuba sichithe iminyaka emibini enesiqingatha sizilungiselela.
Oku kwenzeka nangona i-45% yeziqwenga zivela ngaphandle kwe-UK, i-90% yazo ivela kwilizwekazi laseYurophu. Kukho amakhulu ababoneleli, amawaka eenxalenye kwaye nganye nganye kufuneka ilawulwe kakuhle.
Besihlala sineentsuku ezimbini zesitokhwe, emva koko safika kwi-21 kwaye ngoku sisezantsi ukuya kwi-15 kwaye singathanda ukuyinciphisa ibe zintandathu, kodwa ayizukwenzeka ngenxa ye-Covid. Kodwa oku akunanto yakwenza neBrexit, kunjalo.
I-RA - Uvele "ucuthe" inkampani yakho. Ingaba ulwakhiwo lweendleko apho lufanele ukuba khona?
AH - Impendulo elula kukuba akukho mfuneko okanye isicwangciso sokunciphisa iindleko ezinzulu, ukulungiswa okuncinci ngakumbi. Enyanisweni, kokokuqala emsebenzini wam ukuba ndivume ukuba mhlawumbi siye sahamba kakhulu ekunciphiseni abantu kwiindawo ezithile, kungekhona ngenxa yokuba sineemoto zombane, iimoto ezizimeleyo, kunye ne-cybersecurity efuna utyalo-mali olukhulu.
Malunga ne-25% yabantu bethu bayishiyile inkampani kulo nyaka uphelileyo, kwaye siye sanciphisa iiyure zokuhlanganisa iimoto nge-24%. Ngoku singenza i-40% yeemoto ezingaphezulu ezinabantu abathe ngqo abafanayo kunye nama-50 ukuya kuma-60 eekontraka zethutyana endaweni yama-700.
Ukonyuka kobuchule kukhulu. Kwaye sisebenzela ukwenza uphuculo olungakumbi lwe-12-14% kwiinyanga ezili-12 ezizayo, kodwa akukho kucuthwa ngolo hlobo.
I-RA - Ngaba kukho isilingi ngaphezulu ongafuni ukuya kuyo ngokwemveliso / umthamo wentengiso ngenxa yokuzimela?
AH - Asijolise kumthamo, kodwa ekwandiseni uluhlu lweemodeli eziya kukhokelela ekuthengisweni okuphezulu. Sithintelwe yimveliso kunye nokubonelela ngomzimba.
Sisebenza iishifti ezine kumzobo, iintsuku ezisixhenxe ngeveki, akukho kwaxesha lokugcinwa. Ngo-2020, siseta irekhodi entsha yentengiso yonyaka yeemoto eziyi-11,206, kwaye sinokufikelela kwi-14,000, kodwa ngokuqinisekileyo ngaphantsi kwe-15,000.
Yayinde indlela, eyasisusa kwiimoto ezingama-800/ngonyaka xa ndandingena kule nkampani ngo-1999, ukuya kwi-10 000 kwiminyaka nje emihlanu emva kokusungulwa kwe-Continental GT ngo-2002.
Xa sifika kwiimoto ze-10,000 kwi-2007, ukuthengiswa kweemoto zehlabathi jikelele ngaphezu kwe-€ 120,000 (ukulungiswa kwexabiso lokunyuka kwamaxabiso) yayiziyunithi ze-15,000, oku kuthetha ukuba sinesabelo semarike ye-66% kwelo candelo (apho iFerrari, i-Aston Martin okanye i-Mercedes-AMG ikhuphisana).
Namhlanje, eli candelo lixabisa iimoto ezingama-110 000 ngonyaka kwaye ukuba besine-66% yaloo “keyiki” besiya kube sisenza iimoto ezingama-70 000 ngonyaka. Ngamanye amazwi, andiqondi ukuba sisolula
intambo. Kodwa sinesikhundla esinqwenelekayo.
RA - Ubambe izikhundla zobunkokeli obupheleleyo kwiPorsche naseBentley. Ngaba abathengi bezi ntlobo zimbini bayafana?
AH - Xa ndisuka ePorsche ndaya eBentley, ndafunda lonke ulwazi olukhoyo malunga nabathengi ukuba baqonde ukungafani kweprofayili, i-demographics ezayo, njl. Kwaye ndifumene izinto ezininzi ezifanayo.
Umnini wePorsche unomdla wokuqokelela iimoto, ubugcisa obuncinci, ukuhamba ngomkhumbi kunye nebhola (kuyinto eqhelekileyo ukuba nebhokisi kwibala). Umnini weBentley uneencasa ezixabisa kakhulu kubugcisa, iimoto, iiyachts kwaye uyayithanda ibhola… kodwa udla ngokuba ngumnikazi weklabhu, hayi ibhokisi.