Emva kokuhlala e-Saab (apho wayengumlawuli wentengiso yehlabathi) kunye neJaguar Land Rover, apho waba ngumlawuli weqhinga lehlabathi, Adrian Hallmark wabuyela, ngoFebruwari 2018, kwiVolkswagen Group awayeyishiyile iminyaka elishumi elinesibini ngaphambili, kodwa ngoku njenge-CEO yeBentley.
Umsebenzi we-Briton oneminyaka eyi-58 wawungenakucaca ngakumbi: ekupheleni kwe-2017 iintsapho ze-Porsche / Piech zazinganelisekanga ngolwalathiso lwe-Bentley, ngenxa yokuba, ukususela ngo-2013, imida yenzuzo ayizange ime. ukusuka kwi-10% kulo nyaka ukuya kwi-3.3%, kwaye isigqibo asizange silinde.
U-Adrian Hallmark uvumile ukukhokela uphawu lwesiNgesi lobunewunewu, kodwa iinyanga ezimbalwa zokuqala bekunzima kwaye into awayibiza ngokuba “sisaqhwithi esigqibeleleyo” iHallmark yaphela ikhokelela kwilahleko yemali ekupheleni kuka-2018, yee-euro ezizigidi ezingama-55, eyokuqala ukusukela ngo-2008- 2009 ingxaki yezemali yehlabathi.
"Ukulibaziseka kwimvume yokusetyenziswa kwe-WLTP kunye nokulungelelaniswa kwebhokisi yegiya ephindwe kabini (ndr: Porsche original) kuthetha ukuba siphelelwe ziimoto zentengiso", ucacisile uHallmark kwisiqingatha sesibini sika-2018, xa sele kucacile ukuba. unyaka wawuya kuphela “ngobomvu”.
Kwaye, eneneni, ukulibaziseka kweenyanga ezili-18 ekufikeni kwimarike ye-Continental GT e-United States - ngelo xesha umthengisi ogqwesileyo we-Bentley kwimarike yayo enkulu - kwaye kwakhona (ngexesha elincinci) le-Bentayga yayisigqibo. ngenxa yohlobo lobunewunewu obufanele buvelise imida yenzuzo etofotofo yaphakamisa amashiya athile kwikomkhulu leVolkswagen, eyayisele ibonakalise ukungoneliseki ngemida yengeniso ephantsi - kube kanye kuphela ngamanani aphindwe kabini, kwaye akukho ngaphezulu kwe-10.3%, kwiminyaka eyi-12 ngaphambi kokubuya kwe Uphawu.
Buyela kwingeniso
Ngo-2019, kunye neemoto esele zikho ukubonelela imarike, unyaka uphele ngokubuyela kwinzuzo, ebiya kuba kwi-euro yezigidi ezili-100 (kuphela kwamanani asemthethweni akhutshwe yinkampani yabazali ekupheleni kwekota yesithathu. kwaye bezimalunga ne-60 yezigidi zeenzuzo).
Ngama-11 006 eemoto ezibhalisiweyo (+ 5% kune-2018), unyaka we-7 ngokulandelelana ngaphezu kweeyunithi ze-10,000, kunye neMelika (iiyunithi ze-2913), iYurophu (iiyunithi ze-2676) kunye ne-China (iiyunithi ze-1914) njengabathengi abakhulu.
Bhalisa kwincwadana yethu
Kodwa oku kuphela emva kokunciphisa inani labasebenzi - i-10% ngaphantsi, ininzi yabo ngeendleko zokuthatha umhlala-phantsi kwangaphambili -; ukulungelelaniswa kwemveliso - "phakathi kwezinye iinkqubela phambili, siye sandisa ixesha lokungasebenzi kweemoto kwimveliso kwisikhululo ngasinye kumgca wendibano ukusuka kwi-12 ukuya kwimizuzu elithoba", kuchaza iHallmark -; kunye novoto lweCEO lweprojekthi yombane yeBentley — “Akukabikho teknoloji yebhetri esebenzayo ukuze iBentley yombane ihloniphe ixabiso le-brand”, uyathethelela.
I-Bentley iyaqhubeka nokulungelelanisa uluhlu lwayo kwinguquko yeprofayili yabathengi kwaye ke ngoko yagqiba kulo nyaka "ukubulala" i-Mulsanne, isigqibo esinzima kuba i-saloon ephezulu ibinophawu ukusukela ekusekweni kwayo, kwiminyaka eyi-101 eyadlulayo, njengoko ivuma iHallmark:
“Isigqibo sasinxulumene nokubanda kwamanani: ekuqaleni kwenkulungwane entsha, iArnage ithengise iiyunithi ezingama-1200 ngonyaka kwaye kwihlabathi bekukho abantu abazizigidi ezithandathu abanempahla engaphezulu kwesigidi seedola, kodwa ngelixa elo nani liphindaphindeke kathathu, ukuthengisa. yaseMulsanne yehle yaya kutsho ngaphaya kweemoto ezingama-500 kulo nyaka uphelileyo”.
I-Mulsanne leyo, khumbula, yayiyeyona moto ibiza kakhulu ye-Bentley kwaye ithathe ixesha elide ukuvelisa (iiyure ezingama-400 vs iiyure ze-130 ezithathayo ukuvelisa i-Bentayga).
Bentayga phambili
Ngapha koko, ukulungelelanisa unikezelo kwi-evolution yomthengi yenye yeenkxalabo zeBentley kule mihla, njengoko icaciswe yi-CEO yayo:
“ I-Bentayga imiselwe ukuba ibe yi-Bentley ethengiswa kakhulu kwihlabathi, ngaphambi kwe-Continental GT eye yaba ngumthengisi ongcono kakhulu kwiminyaka elishumi elinesiqingatha. ”.
Kwaye xa ebuzwa ukuba iMulsanne iya kutshintshwa yenye imodeli kuluhlu, impendulo yakhe iyakhanyisa:
"Ndibona ikamva elingakumbi le-SUV yesibini okanye i-crossover kunohlobo oluqhelekileyo lomsebenzi womzimba."
Sele isaziwa ukuba i-Bentley iya kuba nenguqulo ye-hybrid kwimodeli nganye yayo kude kube ngu-2023, kunye nenkqubo eya kusebenzisa amacandelo eQela leVolkswagen kwaye iya kulungiswa kwiimfuno zale mifuziselo, njengoko u-Adrian Hallmark echaza:
“Asisebenzisi nje into esele ikhona kuba sineemfuno eziphezulu kwimihlanganiselwa yethu. Faka iplagi leyo, nangona kunjalo, ayanelanga ukuqinisekisa ikamva lophawu, endaweni yokwenza iteknoloji yenguqu, ukuthobela imimiselo".
Ukugqiba: "kuphela xa sinemodeli yethu yokuqala yombane ye-100% siya kufikelela kuhlobo lomthengi ongazange acinge ukuthenga imoto yohlobo lwethu kude kube ngoku".
Umbane wokuqala emva kwe2025
Kodwa oko akufanelanga ukuba yenzeke kude kube ngu-2025-26, kunye neqonga lePPE esele livela-iqonga elitsha elizinikeleyo letram eliphuhliswa yiPorsche ngentsebenziswano ne-Audi - kodwa ukwamkelwa kwakhe nguHallmark ekhethe ukuhlehlisa:
“Kufuneka silinde itekhnoloji yebhetri ukuba ivele ngokwaneleyo ukuze sikwazi ukuzalisekisa iimfuno ze-100% yesithuthi sombane esinophawu lwethu. Ngo-2020 iibhetri zinomthamo omkhulu we-100-120 kWh, kodwa i-Bentley idinga ngaphezu kwaloo mxholo wamandla ukuze ikwazi ukuqinisekisa ii-dynamics zokuqhuba kunye noluhlu ekufuneka silubonelele, alukho ngaphantsi kwe-500-600 km".
I-Hallmark ikholelwa ukuba kuphela "isizukulwana esilandelayo seebhetri ze-lithium-ion eziqinileyo ziya kwenza oku kube yinyani."
Kwaye kusenokwenzeka ukuba esi sisihlandlo esifanelekileyo sokongeza i-silhouette entsha kusapho lwakwaBentley, i-crossover engaphezulu kune-SUV, into leyo inkokeli yophawu angayiqinisekisi okanye ayikhanyele… “ukuze sikwazi ukuvelisa i-Bentley SUV ngelixa sihlonipha amaxabiso ophawu lwethu. kusafuneka ndilinde ixesha elidana kwaye nakwisizukulwana sokuqala esomeleleyo selithium-ion ibhetri ayizukusebenza... yiyo loo nto uTesla enze iModeli X kunye neJaguar i-I-Pace, ezinemilo yomzimba yomoya ojikelezayo kakhulu, kunye nokuwela ngaphezulu SUV”.
Kuyo nayiphi na imeko, izicwangciso ze-100% yokuqala yombane i-Bentley, i-crossover kunye ne-SUV ziyaqhubeka, njengoko i-Mercedes-Benz EQC kunye ne-Audi e-Tron yabonwa kwimihlaba yekomkhulu le-Bentley e-Bentley ibonakala ingqina.
U-Adrian Hallmark uyazi ngokupheleleyo ukuba ikamva le-Bentley libandakanya i-symbiosis elungeleleneyo phakathi kwezinto zanamhlanje kunye nesiko: "ukuba ujonga i-EXP 100GT kunye neemoto zeemoto ze-Bacalar, uya kuba nombono ochanekileyo wendlela esiza kubuchaza ngayo ubunewunewu. ikamva, ngokuzinza kwemathiriyeli kunye nokudityaniswa kobuchwepheshe bedijithali kunye nobugcisa”.
Into osele uyibona kuluhlu lwangoku, ekubonakala ngathi ibeka iBentley kwindlela elungileyo, kwiintengiso kunye nenzuzo, njengoko inkokeli yayo yavumayo ngaphambi kokuba imeko yobhubhani yehlabathi iqalise: "kuya kuba nzima ukuba ungaphuli iirekhodi zokuthengisa kwaye yenzuzo ngo-2020”. Kwaye into eyayinzima yajika yaba yinto engenakwenzeka.
Iqela leRazão Automóvel liza kuqhubeka kwi-intanethi, iiyure ezingama-24 ngosuku, ngexesha lokuqhambuka kwe-COVID-19. Landela iingcebiso zoMlawuli Jikelele wezeMpilo, ugweme ukuhamba ngokungeyomfuneko. Sikunye siya kukwazi ukoyisa esi sigaba sinzima.