Kanye umenzi wemoto yezemidlalo kunye nokubonakaliswa okuncinci ngokwemiqathango yokuthengisa, i-Porsche namhlanje yimeko enzima yokuthandwa kwaye, ngaphezu kwayo yonke into, inzuzo - nokuba ihlalutye phakathi kweqela elineempawu ezininzi ze-generalist, ezifana ne-Volkswagen Group case. Ukubonisa oku, kukho amanani ka-2017, abhengeza inani elipheleleyo le-236 376 yeeyunithi ezithengisiweyo.
Namhlanje, kunye noluhlu olusekelwe kwiimodeli ezinhlanu - i-718, i-911, i-Panamera, i-Macan kunye ne-Cayenne-inyaniso kukuba umenzi we-Stuttgart uye waba yisithenjwa, nakwimiqathango yorhwebo. Enkosi, kwasekuqaleni, kwizindululo ezifana neMacan, iSUV ephakathi eyaziswa ngo-2014 nokuba, ngo 2017 kuphela, wathengisa ngaphezu 97 amawaka iiyunithi , okanye isaluni yezemidlalo yePanamera. Nto leyo, ithatha ithuba lokuba isizukulwana esitsha sasungulwa ekuqaleni konyaka ophelileyo, yafikelela kwi-31 kaDisemba kunye neeyunithi ezingama-28 amawaka - ukunyuka kwama-83% kunonyaka ophelileyo.
Echukumisayo ngokwawo, la manani abonisa, ukongeza kwi-4% yokunyuka kwintengiso iyonke ye-Porsche, amandla omenzi, kwisithuba esingaphezu kweminyaka emithandathu, aphinda kabini intengiso yayo. Ukusuka kwiiyunithi ze-116 978 ngo-2011 (unyaka apho ukuthengiswa kwakusabalwa ngokonyaka-mali, kwaye kungekhona ngokwekhalenda), ngaphezu kweeyunithi ze-246,000 eziphawulwe kwi-2017.
I-Porsche, i-brand… i-generalist?
Kwelinye icala, nangona ingcaciso yolu kukhula ikwahlala kumanani ukuba uphawu lwemoto yezemidlalo yaseJamani luye lwaphunyezwa kwiimarike ezifana neTshayina - le yokugqibela, eneneni, ukugqwesa kwemarike yomenzi namhlanje -, akukho nanye kwezi efihla oko. yinyaniso engenakuphikiswa kwaye emangalisa nangakumbi — ukuba i-Porsche okwangoku ithengisa iimoto ezininzi ngaphezu kwayo yonke into enokubakho kunye nabanokuba ngabakhuphisi badityanisiwe!
Ukuba ngo-1990, phambi kokuqaliswa kwe-Porsche Boxster - imoto enoxanduva lokulondoloza uphawu - intengiso yelizwe jikelele lemveliso yemoto yaseJamani yayingaphantsi kweeyunithi ze-20,000 ngonyaka, namhlanje idlula bonke abavelisi abakhulu beemoto zemidlalo.
Ngokomzekelo, kunye nemigama efanelekileyo ngokubeka indawo, singongeza i-Aston Martin, i-Ferrari, i-McLaren kunye ne-Lamborghini, kunye neentengiso ezidibeneyo zazo zonke, ngo-2017, zihambelana ngaphantsi kwe-10% yeemoto ezithengiswayo. nguPorsche.
Ukwaziswa kweCayenne kwaye kamva kwePanamera kunye neMacan yaguqula uphawu lwaba ngumakhi obanzi kakhulu - sinokuthi ... i-generalist? - nangona ugxininiso kwi-sporty character yeemodeli zayo zihlala, naxa zibhekisela kwiitoni ezingaphezu kwee-SUVs ezingaphezu kweetoni ezimbini.
Abanye abavelisi kuya kufuneka basebenze njengesalathiso, njengeJaguar, enemodeli ebekwe ngcono "ukwenza amanani". Kodwa nangona kunjalo, uphawu lwe-feline aluhambanga ngaphaya kweeyunithi ze-178 601.
Amandla ophawu lwePorsche. Ngaphandle kwamathandabuzo, iyamangalisa…