I-Toyota ibonise uphawu lwayo olutsha olubonakalayo eYurophu, olubonisa uhlobo olutsha lwelogo ye-brand kunye nombhalo-owasungulwa ngo-1989.
Njengoko sibonile kwezinye iibrendi, ezifana ne-BMW okanye i-Nissan, injongo yolu hlaziyo kukuphucula unxibelelwano kunye nabathengi bayo abakhetha ngakumbi idijithali kunye neselula, kunye nokumakisha utshintsho lweToyota ukusuka kwinkampani yokuvelisa imoto ukuya kwihlabathi jikelele. enye yokuhamba.
Isazisi esitsha esibonakalayo, sifuna ukunxibelelana "nokulula, ukungafihli kunye nesimanjemanje", kwaye ukufezekisa oku kwaqulunqwa ngokusekwe kwimigaqo emine ephambili: i-avant-garde, umfanekiso we-top-notch, ejolise kwiselfowuni, kunye ne-Ultra engaguqukiyo kuzo zonke iiyunithi zoshishino kunye. iimpawu ezisezantsi.
Yeyona ndlela inkulu yeentsuku zethu ngokunxulumene neelogo: uyilo olucaba. Ngamanye amazwi, kule meko kunye nabanye kumashishini eemoto, iinguqulelo ezimbini-dimensional zelogos eziphantse zimelwe ngembono yomthamo.
Isimboli sezi ellipses ezintathu ziyafana noko besisazi, kodwa inguqulelo entsha ngoku inamacala amabini - kulula ukuyidibanisa kwaye ifundwe kwidijithali - kwaye iphinda iphulukane negama elithi Toyota, into leyo uphawu lwaseJapan luthethelela ngayo. ukuqondwa kophawu , "kuba umfuziselo wamkelwa kulo lonke elaseYurophu".
Bhalisa kwincwadana yethu
Ngokuhambelana notshintsho lwelogo, kuphunyezwa olunye utshintsho, olufana nokuchongwa kwenkqubo esetyenzisiweyo iToyota Plus, ngoku ebizwa ngokuba yiToyota Used Trust.
UDidier Gambart, uSekela Mongameli weNtengiso, iNtengiso kunye namava oMthengi kwiToyota Motor Europe"Siphuhlise uphawu olutsha olubonakalayo lwe-brand 'ngomso' engqondweni. Ugxininiso lwethu lwalukukudibanisa nabathengi nangcono, okubavumela ukuba bahambisane nokwandiswa ngokukhawuleza kweemoto zombane zeToyota, iinkonzo zokuhamba kunye nokuthengiswa kwe-intanethi. "
Ukuqaliswa kweYurophu yesazisi esitsha esibonakalayo saqala ngoJulayi 20, kodwa siya kuqala, kwinqanaba lemveliso, ngokusungulwa kwesizukulwana esitsha seToyota Yaris.