NgoMeyi 28, uNissan uya kubonisa isicwangciso esitsha sokubuyisela kwaye abonise utshintsho kwisicwangciso esiya kuchaphazela ubukho bayo kwiimarike ezininzi, ezifana nelizwekazi laseYurophu.
Okwangoku, ulwazi olwaziwayo luvela kwimithombo yangaphakathi kwiingxelo kwiReuters (ngolwazi oluthe ngqo lwezicwangciso). Isicwangciso sokubuyisela, ukuba siqinisekisiwe, siya kubona ubukho be-Nissan buncitshiswe kakhulu eYurophu kwaye bomelezwe e-US, e-China nase-Japan.
Izizathu ezibangela ukuba kuphinde kucingelwe ubukho bukaNissan emhlabeni ngokusisiseko kungenxa yexesha lengxaki enzulu ebiqhubeka kuyo, nangona ubhubhane “ungawuyekanga” umzi-mveliso weemoto. Iminyaka embalwa edlulileyo inzima kakhulu kumvelisi waseJapan, elwa neengxaki kwimida emininzi.
Ukongeza ekunciphiseni ukuthengisa kwaye, ngenxa yoko, inzuzo, ukubanjwa kukaCarlos Ghosn ngasekupheleni kuka-2018 ngezityholo zokungaziphathi kakuhle kwezemali kwashukumisa iziseko zeRenault-Nissan-Mitsubishi Alliance kwaye kwadala i-vacuum yobunkokeli eNissan.
Isithuba ebesizaliswe ngokufanelekileyo nguMakoto Uchida, owathatha isikhundla sokuba yi-CEO kuphela ekupheleni kuka-2019, ukuba, kamsinya emva koko, kwaye ngokungathi oko akwanelanga, kufuneka ajongane nobhubhane oye (naye) wazisa yonke into. ishishini leemoto phantsi koxinzelelo oluphezulu.
Bhalisa kwincwadana yethu
Nangona imeko engathandekiyo, uNissan ubonakala sele echaze imigca ephambili yesicwangciso sokubuyisela, ehamba ngokuchasene nokwandiswa okunamandla okwenziwa kwiminyaka kaCarlos Ghosn. Igama lokulinda lesicwangciso esitsha (kwiminyaka emithathu ezayo), kubonakala ngathi, kuqiniswa.
Kuphelile ukuphishekela ulwahlulo lwemarike, isicwangciso esikhokelele kumaphulo amakhulu ezaphulelo, ngakumbi e-US, atshabalalisa inzuzo kunye nokutshabalalisa umfanekiso webhrendi. Endaweni yoko, ingqwalasela ngoku iyancipha, igxininise kwiimarike eziphambili, ukubuyisela amakhonkco kunye nabasabalalisi, ukuvuselela uluhlu lokuguga, kunye nokuziphatha kwakhona kwamaxabiso ukuze uphinde ufumane inzuzo, ingeniso kunye nenzuzo.
Ingxelo evela komnye wemithombo eya kwiReutersEsi ayisosicwangciso nje sokunciphisa iindleko. Sihlengahlengisa imisebenzi, sibeka phambili kwaye sijolisa ishishini lethu ngokutsha, sityala imbewu yekamva lethu.
Ukutshintsha isicwangciso eYurophu
Kule sicwangciso esitsha sokubuyisela, iYurophu ayiyi kulibaleka, kodwa ngokucacileyo ayikho enye yezinto ezigxininisekileyo. I-Nissan ijolise ekugxininiseni iinzame kwiimarike ezintathu eziphambili - i-United States yaseMelika, i-China kunye neJapan - apho amandla okuthengisa kunye nenzuzo ephezulu.
Le ngqwalasela entsha ikwayindlela yokunciphisa ukhuphiswano kunye namalungu aseleyo e-Alliance, angala, iRenault yaseYurophu kunye neMitsubishi ekuMzantsi-mpuma Asia. Ubukho bukaNissan eYurophu buthembisa ukuba buncinci, bugxile kakhulu kwiimodeli ezimbini eziphambili, iNissan Juke kunye neNissan Qashqai, ezona modeli ziphumeleleyo kwilizwekazi laseYurophu.
Isicwangciso seYurophu, kunye noluhlu oluthintelweyo kunye nolujoliswe kuyo, kuyafana nokuba umenzi waseJapan "uyila" kwezinye iimarike, ezifana neBrazil, iMexico, iIndiya, i-Indonesia, iMalaysia, uMzantsi Afrika, iRashiya kunye noMbindi Mpuma. Ewe kunjalo, kunye nezinye iimodeli eziziqhelanisa ngcono nezi marike.
Kungathetha ntoni oku kuluhlu lweNissan yaseYurophu kwiminyaka ezayo? Maluqale uqikelelo...
Ukuthathela ingqalelo ingqalelo kwi-crossovers, iJuke kunye neQashqai (isizukulwana esitsha ngo-2021) ziqinisekisiwe. Kodwa ezinye iimodeli zinokunyamalala kwixesha eliphakathi.
Phakathi kwazo, iNissan Micra, ephuhliswe kucingwa ngeYurophu neveliswe eFrance, yeyona ibonakala isesichengeni sokungabi namntu oza kungena ezihlangwini zakhe. I-X-Trail entsha, kutshanje "ibanjwe" kwinqwelomoya yemifanekiso, ekukhanyeni kolu phuhliso olutsha, isenokungafikeleli "kwilizwekazi elidala".
Kusekho ukuthandabuza malunga nesigxina okanye ukuqaliswa kwezinye iimodeli. Yeyiphi indawo ekuya kuyo iNissan Leaf? Ngaba i-Arya, i-crossover entsha yombane, iya kufika eYurophu? Kwaye umlandeli osele uqinisekisiwe kwi-370Z, uya kuza kuthi? Kwaye i-GT-R "i-monster"? Nkqu nelori ye-Navara ibonakala isengozini yokuphuma kwimarike yaseYurophu.
Nge-28 kaMeyi, ngokuqinisekileyo kuya kubakho iziqinisekiso ezingaphezulu.
Imithombo: Reuters, L'Automobile Magazine.