Isibhengezo namhlanje sokuba i aston martin unomphathi omtsha (CEO) sisahluko nje samva nje samaxesha anesiphithiphithi ebephila kwiinyanga zamva nje kumakhi omncinci waseBritane.
UAndy Palmer ube yi-CEO yohlobo lwaseBritane ukusukela ngo-2014 kwaye unoxanduva lokukhula kuka-Aston Martin kude kube kumaxesha akutshanje.
Isicwangciso sayo se "Second Century Plan" (iSicwangciso seNkulungwane yesiBini) samvumela ukuba ahlaziye ipotifoliyo yophawu, emva kokumisela i-DB11, iVantage entsha kunye ne-DBS Superleggera. Olona khululo lubalulekileyo lwakha? Mhlawumbi iDBX entsha, iSUV yokuqala yohlobo - ukuqaliswa kuphazamisekile ngenxa ye-Covid-19 - apho uPalmer wayenethemba lokukhusela uzinzo lwezemali oluyimfuneko lwe-Aston Martin engahlali-zinzile.
I "British Ferrari"
Yayingumnqweno ka-Andy Palmer ukunyusela uAston Martin kwiwonga le "British Ferrari" - intetho awayisebenzisa kudliwanondlebe no-Autocar. Ibhongo ligxininise, ngaphezu kwayo yonke into, kwimodeli yeshishini ye-brand yase-Italiya enamandla, kodwa kunye nohlobo lwemoto ezimisele ukuyinikezela.Bhalisa kwincwadana yethu
Jonga nje i-hyper-sport Valkyrie, ekwayimodeli yayo yokuqala ngasemva ye-injini-kwaye ayizukuba yiyo yodwa. Kwizicwangciso sibona ezimbini "i-injini ephakathi" endleleni: iValhalla (2022) kunye neVanquish entsha (2023).
Nangona kunjalo, isigqibo se-Palmer "i-inki" siye sabeka i-Aston Martin kwi-market market - sabona i-Sergio Marchionne engafanelekanga yenza okufanayo kunye noFerrari xa ihlukana ne-FCA, kunye nempumelelo enkulu. Kwimeko ka-Aston Martin, ibali alizange lihambe kakuhle ...
Emva koluhlu lweziphumo ezincinci zentengiso kunye nokubonisa ilahleko kwiinyanga ezintathu zokuqala zalo nyaka, izabelo ze-brand yaseBrithani sele zilahlekelwe yi-90% yexabiso labo lokuqala. Iziphumo ezikhokelele uPalmer ukuba ahlaziye isicwangciso sakhe sokuqala, ukulibazisa, umzekelo, ukuqaliswa kwe-brand ye-Lagonda yodidi kwimarike.
ULawrence Stroll, umtyali-mali, ngoku oyi-CEO
NgoMatshi, wafika kwindawo uLawrence Stroll, owaziwa kakhulu ngobukho bakhe kwiFomula 1 - ungumlawuli weqela leRacing Point - ekhokele imanyano yotyalo-mali eya kumvumela ukuba afake amakhulu ezigidi zeeyuro kwi-Aston Martin (kakhulu. efunekayo ukuqinisekisa ukuqaliswa kwemveliso yeDBX). Kwakhona kwaqinisekisa ukufunyanwa kwe-25% yenkampani kwi-consortium ekhokelwa nguStroll.
U-Lawrence Stroll ngoku uyi-CEO ye-Aston Martin kwaye isicwangciso, okwangoku, sicacile: ukuqalisa kwakhona imisebenzi yokuvelisa (kwaye kwanqunyanyiswa ngenxa ye-Covid-19), kugxilwe ngokucacileyo ekuqaliseni imveliso yeDBX. I-mid-range yangasemva ye-injini ephezulu kunye neemoto zezemidlalo eziphezulu nazo kufuneka ziqhubeke, ukumisa isikhundla sika-Aston Martin kweli candelo lemarike.
Ngubani ongeyonxalenye yekamva lika-Aston Martin? Andy Palmer.
Aston Martin DBS Superleggera
UAston Martin uneCEO entsha
Iziphumo ezibi zikaPalmer zinokuba zinzima kwisigqibo sikaStroll sokumthatha indawo. Ukhetho lwe-CEO entsha ye-Aston Martin yawela kuTobias Moers , igqala leDaimler elineminyaka engaphezu kwama-25. Kwaye ukusukela ngo-1994 uye wabandakanyeka, ngakumbi, kwiMercedes-AMG.
Unyukele phezulu kwinqanaba le-hierarchy ye-high-performance division ka-Daimler, ethathe indima yomlawuli ukususela ngo-2013. I-Moers ingomnye wabaqhubi abakhulu bokwandiswa kwayo: ukuthengiswa kwenyuka ukusuka kwiiyunithi ze-70,000 kwi-2015 ukuya kwiiyunithi ze-132,000 kunyaka odlulileyo.
Ungumntu onezakhono ezifanelekileyo kwindima ye-CEO ye-Aston Martin, ngokutsho kukaStroll:
“Uyingcali enobuchule obukhethekileyo kwaye uyinkokeli yeshishini eqinisekisiweyo, enerekhodi eyomeleleyo kule minyaka mininzi ehleli noDaimler, esinobudlelwane naye obude nobunempumelelo bobugcisa kunye nezorhwebo esinethemba lokuba singaqhubeka.
Ngexesha lomsebenzi wakhe, wayesazi indlela yokwandisa uluhlu lweemodeli, ukuqinisa indawo yophawu kunye nokuphucula inzuzo. "
Ngaba uya kuba ngumntu ofanelekileyo ukuguqula ubutyebi be-Aston Martin (phantse rhoqo) ekhathazekile? Kuya kufuneka silinde.
Iqela leRazão Automóvel liza kuqhubeka kwi-intanethi, iiyure ezingama-24 ngosuku, ngexesha lokuqhambuka kwe-COVID-19. Landela iingcebiso zoMlawuli Jikelele wezeMpilo, ugweme ukuhamba ngokungeyomfuneko. Sikunye siya kukwazi ukoyisa esi sigaba sinzima.