Kwakukho intsebenziswano yezobuchwepheshe phakathi kwe aston martin kwaye i Mercedes-Benz , eyavumela umenzi weNgesi ukuba angasebenzisi kuphela i-AMG's V8s ukuxhobisa ezinye zeemodeli zayo, kodwa kunye nokwamkela i-electronic architecture yomenzi waseJamani. Ngoku le ntsebenziswano yezobuchwepheshe iya kuqiniswa kwaye yandiswe.
Uwama-2020 izakuba ngunyaka apho uninzi lwethu lungasayi kuze lulibale, into eyinyani naku-Aston Martin, ethathela ingqalelo yonke into ayibonileyo kulo nyaka.
Emva kweziphumo ezibi zorhwebo nezemali kwikota yokuqala yonyaka (phambi kwe-Covid-19), kunye nokuhla kwexabiso kwimarike yemasheya, uLawrence Stroll (umlawuli weqela leFormula yoku-1 yeeNdawo zoMdyarho) ungenelele ukuze afumane kwakhona i-Aston Martin. , ekhokela i-investment consortium eyamqinisekisa kwakhona i-25% ye-Aston Martin Lagonda.
Yayilixesha apho ekugqibeleni kwamiselwa ukuhamba kwe-CEO uAndy Palmer, kunye noTobias Moers ethatha indawo yakhe e-Aston Martin.
U-Moers uphumelele kakhulu njengomlawuli kwi-AMG, isikhundla awayesibambe ukususela ngo-2013 kwicandelo lentsebenzo ephezulu ye-Mercedes-Benz, enye yezona zinto zinoxanduva lokukhula kwayo okuqhubekayo.
Ubudlelwane obuhle noDaimler (inkampani engumzali kaMercedes-Benz) bubonakala buqinisekisiwe.
Bhalisa kwincwadana yethu
Yile nto sinokuyifumana kwesi sibhengezo esitsha, apho intsebenziswano yezobuchwepheshe phakathi kwe-Aston Martin kunye ne-Mercedes-Benz yaqiniswa kwaye yandiswa. Isivumelwano phakathi kwabavelisi babini siya kubona iMercedes-Benz inikezela ngeentlobo ezininzi zeenjini zamandla - ukusuka kwizinto ezibizwa ngokuba ziinjini eziqhelekileyo (ukutsha kwangaphakathi) ukuya kwii-hybrids kunye nombane -; kunye nokufikelela okwandisiweyo kuyilo lwe-elektroniki, kuzo zonke iimodeli eziya kusungulwa ngo-2027.
Ingaba iMercedes-Benz ifumana ntoni imbuyekezo?
Njengoko bekulindelekile, iMercedes-Benz ayizukuphuma kwesi sivumelwano “siwangawangisa izandla”. Ngoko ke, ngokutshintshela iteknoloji, umenzi waseJamani uya kufumana i-stake enkulu kumenzi waseBrithani.
I-Mercedes-Benz AG sithetha nje ine-2.6% yezabelo kwi-Aston Martin Lagonda, kodwa ngesi sivumelwano siza kubona ukuba izabelo zikhula ngokuqhubekayo ukuya kuma-20% kule minyaka mithathu izayo.
iinjongo zamabhongo
Ngesi sivumelwano sisayinwe, ikamva libonakala liqiniseke ngakumbi kumenzi omncinci. AbaseBritane baphonononga izicwangciso zabo zobuchule kunye neemodeli zokuphehlelelwa kwaye, sinokuthi, ngamabhongo ngakumbi.
U-Aston Martin ujonge ukufikelela ku-2024/2025 ngokuthengisa malunga neeyunithi ezili-10,000 ngonyaka (ithengise malunga neeyunithi ezingama-5900 ngo-2019). Ngenjongo yokukhula kweentengiso okuphunyeziweyo, i-turnover kufuneka ibe kwi-2.2 yezigidigidi zee-euro kunye nenzuzo kwingingqi ye-550 yezigidi ze-euro.
Asiqinisekanga ukuba zeziphi iimodeli ezintsha ze-Aston Martin eziya kuba sendleleni, kodwa ngokutsho kwe-Autocar, efumene ingxelo kubo bobabini uLawrence Stroll kunye noTobias Moers, kuya kubakho iindaba ezininzi. Iimodeli zokuqala eziza kuxhamla kwesi sivumelwano ziya kufika ekupheleni kuka-2021, kodwa unyaka ka-2023 uthembisa ukuba ngowona uya kuzisa izinto ezintsha.
ULawrence Stroll wayengqale ngakumbi. Ubhekiselele ukuba iiyunithi ezili-10 zamawaka / ngonyaka ziya kuqulunqwa ngeemoto zezemidlalo ezinenjini yangaphambili kunye nembindi yangasemva (i-Valhalla entsha kunye neVanquish) kunye "nepotfoliyo yemveliso ye-SUV" - i-DBX ayiyi kuba yi-SUV kuphela. Wongezelela ukuba ngo-2024, i-20-30% yokuthengisa iya kuba yimodeli ye-hybrid, kunye ne-100% yokuqala yombane ibonakala ingazange ibe ngaphambi kwe-2025 (ingcamango kunye ne-100% yombane weLagonda Vision kunye ne-All-Terrain ibonakala ithatha ixesha elide okanye ihlale okokuqala. indlela).