Iqale ngeBMW X6 nje kuphela, kodwa impumelelo yayo - idlule kwanawona mathemba ebelindelwe, ngokutsho kwebrendi - yathetha ukuba, kwiminyaka embalwa, icandelo leSUV-Coupé labona izindululo ziphindaphindeka ngezindululo zokufika ezivela kwaMercedes-Benz. , Audi nkqu Skoda kunye Renault.
Kodwa zeziphi izizathu ezibangela impumelelo yale fomati yomsebenzi womzimba, edibanisa iikhonsepthi ezimbini ezingafaniyo njengomdlalo onxulunyaniswa ne-coupe kunye nokuguquguquka kwe-SUV?
Ukufumanisa, oogxa bethu kwi-Autoblog babuza u-Alexander Edwards, umongameli we-Strategic Vision, i-auto consulting firm.
I-BMW X6 yenye yabo banoxanduva "lokubhobhoza" kweSUV-Coupé.
iprofayile yomthengi
Ngokutsho kwe-Strategic Vision, kukho izizathu zedemografi kunye nezengqondo kwaye u-Alexander Edwards usebenzisa imeko yeMercedes-Benz njengomzekelo onayo kwi-GLC Coupé kunye ne-GLE Coupé iziphakamiso zayo kule niche.
Bhalisa kwincwadana yethu
Ngokutsho kwakhe, abathengi be-brand yaseJamani i-SUV-Coupé, ngokomyinge, iminyaka emine ukuya kwemihlanu abancinci kunomthengi oqhelekileyo we-SUV efanayo.
Ngaphaya koko, ngokutsho komhlalutyi, ngabantu abaxhalabileyo kakhulu ngomfanekiso, abanomdla kancinci kumaxabiso kunye nombono wokuthenga imodeli enefomathi engaxhaphakanga kangako.
Renault Arkana
Malunga noku, uAlexander Edwards uthi aba bathengi “babona imoto njengezandiso zabo (…) Ukongeza kokufuna ukuba imoto ibamele, bafuna ukuba ihambelane nempumelelo yabo”.
Izizathu ezibangela ukubheja kweempawu
Ukuthathela ingqalelo iprofayili yomthengi oqhelekileyo we-SUV-Coupé (ubuncinci kwimeko ye-Mercedes-Benz), ayimangalisi into yokuba ii-brand ziqhubeka zityala imali kule fomati.
Babhenela kwiqela eliselula, elinceda ukwandisa ukubonakala kunye nomfanekiso we-brand kule maleko. Ngaphaya koko, njengoko u-Alexander Edwards ebonisa, into yokuba abathengi babo "abanovakalelo" kwixabiso elibuzwayo - ngokuqhelekileyo amawaka ambalwa eeuro aphezulu xa kuthelekiswa neeSUV ezihambelanayo zesiqhelo-ivumela iibrendi inzuzo yenzuzo ephezulu ngeyunithi ethengisiweyo.
Umthombo: Autoblog
Iqela leRazão Automóvel liza kuqhubeka kwi-intanethi, iiyure ezingama-24 ngosuku, ngexesha lokuqhambuka kwe-COVID-19. Landela iingcebiso zoMlawuli Jikelele wezeMpilo, ugweme ukuhamba ngokungeyomfuneko. Sikunye siya kukwazi ukoyisa esi sigaba sinzima.