Nissan Okulandelayo ligama elinikwe kwisicwangciso sexesha eliphakathi (de kube sekupheleni konyaka-mali we-2023) ukuba, ukuba uphumelele, uya kubuyisela umenzi waseJapan kwinzuzo kunye nokuzinza kwemali. Ekugqibeleni, isicwangciso sokuphuma kwingxaki ebiqhubeka kwinkampani yokwakha iminyaka eliqela.
Iminyaka embalwa edluleyo ayikhange ibe lula. Ukubanjwa kukaCarlos Ghosn, owayesakuba yi-CEO, ngo-2018, kwandise intlekele eyaba neziphumo ezininzi, akukho namnye kubo oncomekayo. Ukusuka kwisithuba sobunkokeli, ukuya ekushukumiseni iziseko ze-Alliance ngeRenault. Joyina ubhubhane kulo nyaka ongakhange ubeke iNissan kuphela, kodwa umzi-mveliso wezithuthi wonke phantsi koxinzelelo olukhulu, kwaye ujongeka njengesaqhwithi esigqibeleleyo.
Kodwa ngoku, kunye no-Makoto Uchida kwi-helm, i-CEO yangoku ye-Nissan, sibona amanyathelo okuqala athatyathwa, abonakaliswe kwizenzo ezibhengezwe namhlanje kwisicwangciso esilandelayo se-Nissan, kwindlela yokuzinza kunye nenzuzo.
Nissan Okulandelayo
Isicwangciso esilandelayo se-Nissan sibonakaliswe ngamanyathelo amaninzi ajoliswe ekunciphiseni iindleko ezisisigxina kunye nemisebenzi engenanzuzo kunye nokulungelelanisa umthamo wayo wokuvelisa. Ikwaveza umnqweno onamandla wokuhlaziya ipotifoliyo yophawu, ukunciphisa umndilili woluhlu lwalo ukuya kutsho ngaphantsi kweminyaka emine kwiimarike eziphambili.
Injongo kukufikelela ekupheleni konyaka-mali ka-2023 ngomda wenzuzo yokusebenza eyi-5% kunye nesabelo esizinzileyo semalike yehlabathi esisi-6%.
Makoto Uchida, iCEO yakwaNissan"Isicwangciso sethu senguqu sijolise ekuqinisekiseni ukukhula okuzinzileyo kunokuba kwandiswe ngokugqithisileyo kweentengiso. Ngoku siza kugxininisa ubuchule bethu obuphambili kwaye siphucule umgangatho weshishini lethu, ngelixa sigcina ukuqeqeshwa kwezemali kunye nokugxila kwingeniso ye-net nganye kwiyunithi ukuze sifezekise inzuzo. Oku kuhambelana nexabiso. ukubuyiselwa kwenkcubeko echazwa yi "Nissan-ness" ukungenisa ixesha elitsha."
Yiba nengqiqo
Kodwa ngaphambi kokuba sifezekise iinjongo ezicetywayo ngesicwangciso esilandelayo sikaNissan, siya kungqina amanyathelo amaninzi okuqiqisa okuya kukhokelela ekucuthekeni kubungakanani bomenzi. Phakathi kwazo kukuvalwa kweefektri ezimbini, enye e-Indonesia enye eYurophu, eqinisekisa ukuvalwa komzi-mveliso e-Barcelona, eSpain.Bhalisa kwincwadana yethu
Yinjongo yakwaNissan ukunciphisa imveliso yayo ukuya kutsho kwi-5.4 yezigidi zezithuthi ngonyaka, ngaphantsi kwe-20% kunento eyivelisileyo ngo-2018, uhlengahlengiso olungcono kumanqanaba emfuno yeemarike. Kwelinye icala, injongo ikwakukufumana umyinge wokusetyenziswa kwe-80% yeefektri zayo, ngelo xesha ukusebenza kwayo kuba yinzuzo.
Asiyi kubona kuphela amanani okuvelisa ayancipha, kodwa kunye nenani leemodeli. Kwiimodeli zangoku ezingama-69 ezithengiswa kwaNissan emhlabeni, ekupheleni konyaka-mali ka-2023, ziya kuthotywa ukuya kuma-55.
La manyathelo ajoliswe ekunciphiseni iindleko ezimiselweyo zomenzi waseJapan ngeeyen ezingama-300 eebhiliyoni, ngaphezulwana nje kwe-2,5 yezigidi zamawaka eeuro.
Izinto eziphambili
Njengoko besesitshilo ngaphambili, esinye sezigqibo ezithathwe phantsi kweNissan Okulandelayo yayikukubeka phambili imisebenzi yayo kwiimarike eziphambili - iJapan, iChina kunye noMntla Merika - ngelixa kwezinye ubukho bayo buya kuhlengahlengiswa kunye / okanye kuthotywe, ukuzama ukwandisa intsebenziswano kunye amanye amaqabane e-Alliance, njengoko kuya kwenzeka eYurophu. Kwaye ke kukho imeko yaseMzantsi Korea, apho iNissan ingasayi kusebenza.
Ukongeza kokushiya uMzantsi Korea, uphawu lweDatsun nalo luya kuvalwa - ivuselelwe ngo-2013 ukuba isebenze njengexabiso eliphantsi, ngakumbi eRashiya, iphelile kwakhona emva kweminyaka engaphezu kwesiqingatha seshumi elinesibini yokusebenza ngempumelelo.
Ukuhlaziya ipotfoliyo yakho yenye yezinto eziphambili, kunye 12 imifuziselo emitsha ukuba kuphehlelelwa kwiinyanga ezizayo 18 , apho uninzi luya kuba, ngandlel’ ithile lufakwe umbane. Ukongeza kwiimodeli zombane ze-100%, siya kubona ukwandiswa kwe Itekhnoloji ye-e-Power hybrid kwiimodeli ezininzi - njenge-B-SUV Kicks (aziyi kuthengiswa eYurophu). Iinjongo zakwaNissan kukuthengisa iimoto ezifakelwe umbane ezisisigidi ngonyaka de kugqitywe isicwangciso sikaNissan Next.
Siza kubona kwakhona uNissan eqhubeka nokutyala imali kakhulu kwiinkqubo zokuncedisa ukuqhuba iProPilot. Oku kuya kongezelelwa kwezinye iimodeli ezingama-20 kwiimarike ezingama-20, ngenjongo yokuthengisa iimoto ezisi-1.5 sezigidi ngonyaka ezixhotyiswe ngobu buchwepheshe.
INissan encinci eYurophu
Kodwa emva kwayo yonke loo nto, kuya kwenzeka ntoni eYurophu? Ukubheja kuya kucaca kwi-crossover kunye ne-SUV, iintlobo zeemoto apho uNissan ekwazile impumelelo enkulu.
Ukongeza kwiJuke neQashqai, eza kuba nesizukulwana esitsha kulo nyaka uzayo, kongezelelwa i-100% yeSUV yombane. Le modeli intsha sele inegama, uAriya, kwaye iya kukhutshwa ngo-2021, kodwa iya kutyhilwa kwangoJulayi uzayo.
Nissan Ariya
Oku kubheja kwi-crossover/SUV kuya kubona iimodeli ezifana ne-Nissan Micra zinyamalala kwiikhathalogu ze-brand. Kuya kuhlala kubonwa ukuba ngaba "ubanjiweyo" (kwividiyo) oza kungena ezihlangwini zeNissan 370Z uza kusifumana...
Ngokwezicwangciso ezibhengeziweyo, siya kubona imodeli ezintathu zombane ze-100% eziqaliswe eYurophu, iimodeli ezimbini ze-e-Power hybrid kunye ne-plug-in hybrid enye - kungekhona ukuba zonke ziyimodeli ezizimeleyo, kodwa kunokuba zibe neenguqu ezininzi zemodeli. Ukufakelwa kombane kuya kuqhubeka nokuba ngumxholo onamandla kwi-Nissan - iqikelela ukuba iimodeli zayo zombane ziya kubalelwa kwi-50% yokuthengisa kwayo yonke eYurophu.
Makoto Uchida, iCEO yakwaNissan“INissan kufuneka inike ixabiso kubathengi bayo kwihlabathi jikelele.Ukwenza oko, kufuneka siqhubele phambili kwiimveliso, kubuchwepheshe nakwiimarike esikhuphisana kuzo.Le yiDNA yakwaNissan.ukwenza itekhnoloji yedemokhrasi kunye nokujongana nemiceli mngeni njengoko iNissan kuphela eno amandla okwenza."
Iqela leRazão Automóvel liza kuqhubeka kwi-intanethi, iiyure ezingama-24 ngosuku, ngexesha lokuqhambuka kwe-COVID-19. Landela iingcebiso zoMlawuli Jikelele wezeMpilo, ugweme ukuhamba ngokungeyomfuneko. Sikunye siya kukwazi ukoyisa esi sigaba sinzima.