Akukho nto ifihlakeleyo: nokuba iphi na ibrendi ezifikelela kuyo iiSUVs, ziba ngabathengisi abagqwesileyo. Kwakunjalo ePorsche kunye neCayenne, eLamborghini kunye ne-Urus kwaye ngoku lixesha lokuba Aston Martin DBX izicingela "njengenjini yokuthengisa" yophawu lwaseBritane.
Emva kokwazi isiqingatha sokuqala esinzima ngo-2020, ngo-2021 u-Aston Martin wabona utshintsho "lwethamsanqa", ebhalisa ukukhula kwentengiso nge-224% xa kuthelekiswa nexesha elifanayo kulo nyaka uphelileyo.
Lilonke, uphawu lwaseBrithani luthengise iiyunithi ezingama-2901 kwiinyanga ezintandathu zokuqala zonyaka kwaye lwabona ingeniso yalo ikhula ukusuka kwi-57 yezigidi zeeponti (kufutshane ne-67 yezigidi zee-euro) ebhaliswe kwangelo xesha linye ngo-2020 ukuya kwi-274 yezigidi zeeponti (malunga nezigidi ezingama-322 ezigidi. kunye ne-euro) efunyenwe kwi-2021, ukukhula kwe-242%!
"Umoni" wala manani
Njengoko unokulindela, olona xanduva "lwefomu elungileyo" enikezelwe nguAston Martin yiSUV yayo yokuqala, iDBX. Ngokutsho kwe-brand yaseBrithani, iiyunithi ezingaphezu kwe-1500 ze-Aston Martin DBX zathengiswa kwiinyanga ezintandathu zokuqala zonyaka, okwenza kube yinto ethengiswa kakhulu, ibalwa ngaphezu kwesiqingatha sokuthengisa.
Xa ebuzwa ngolu phuculo lucacileyo, uLawrence Stroll, usihlalo we-Aston Martin, wathi: “Imfuno esiyibonayo kwiimodeli zethu, imizekelo ezayo kunye nomgangatho weqela lethu indenza ndiqiniseke kakhulu ukuba le mpumelelo ingaqhubeka ( …) kwimpumelelo ye-DBX, iSUV yethu yokuqala, sele sinemizekelo emibini emitsha endleleni”.