Kwakungowe-1968. USalvador Fernandes Caetano, umseki weSalvador Caetano – Indústrias Metalúrgicas e Veículos de Transporte SARL, wayengoyena mvelisi mkhulu wamaqumrhu ebhasi elizweni.
Indlela awaqala ukuhamba ngayo xa wayeneminyaka engama-20 ubudala, kwaye engaphantsi kweminyaka eyi-10 yamkhokelela kubunkokeli boshishino ePortugal.
YayinguSalvador Caetano I.M.V.T owazisa ePortugal, ngo-1955, ubuchule bokwakha umzimba wesinyithi ngokupheleleyo - elindele lonke ukhuphiswano, olwaqhubeka lusebenzisa iinkuni njengezinto zalo eziphambili. Kodwa kule ndoda ukususela ekuqaleni okuthobekileyo, owaqala ukusebenza eneminyaka eyi-11 ekwakhiweni, imboni ye-bodywork yayinganelanga.
"Umsebenzi wakhe weshishini" wamnyanzela ukuba aqhubele phambili:
Salvador Fernandes CaetanoNgaphandle kweempumelelo eziphunyeziweyo kushishino kunye nemizimba yebhasi [...], ndibe nombono ochanekileyo kunye nocacileyo wesidingo sokudibanisa umsebenzi wethu.
Umyinge wezoshishino kunye nodumo oluzuzwe yinkampani uSalvador Caetano okwangoku, inani labantu abaqeshileyo kunye noxanduva oluyibonileyo, luthathe ingqondo yomseki wayo "imini nobusuku".
USalvador Fernandes Caetano akazange afune ukuba ixesha lonyaka kunye nokhuphiswano oluphezulu kwishishini lomzimba ukuba libeke emngciphekweni ukukhula kwenkampani kunye nekamva leentsapho ezixhomekeke kuyo. Kungelo xesha apho ukungena kwicandelo leemoto kwavela njengenye yezinto ezinokwenzeka zokwahlula imisebenzi yenkampani.
Ukungena kweToyota ePortugal
Ngowe-1968 iToyota, njengazo zonke iintlobo zeemoto zaseJapan, yayingaziwa kakhulu eYurophu. Kwilizwe lethu, yayiziimpawu zase-Italiyane nezaseJamani ezazilawula imarike, kwaye uninzi lwezimvo zazingenathemba ngekamva leemveliso zaseJapan.
Uluvo lukaSalvador Fernandes Caetano lwaluhlukile. Kwaye ngenxa yokungenakwenzeka kwenkampani yaseBaptista Russo - eyayinobudlelwane obukhulu kunye nayo - ukuqokelela ukungeniswa kweemodeli zeToyota kunye nezinye iimpawu (BMW kunye neMAN), uSalvador Caetano waqhubela phambili (ngenkxaso yeBaptista Russo) ukuzama ukufezekisa. ikhontrakthi yeToyota yokungenisa elizweni yasePortugal.
Salvador Fernandes CaetanoSaqala iingxoxo kunye neToyota - eyayingelula - kodwa, ekugqibeleni, bagqiba ekubeni sibhejethi esihle kakhulu, sinikwe amandla ethu [...].
Iiyunithi zokuqala ezingama-75 zeToyota Corolla (KE10) ezingeniswe ePortugal zakhawuleza zathengiswa.
Kunyaka nje kamva, ithemba ngekamva lohlobo lweToyota labonakala kwiphulo lokuqala lentengiso elenziwa kwilizwe lethu, kunye nesiqubulo esithi: “IToyota ilapha ukuhlala!”.
Toyota, Portugal kunye neYurophu
Kwiminyaka nje emi-5 emva kokuqala kokuthengiswa kweToyota kwintsimi yesiPhuthukezi, ngoMatshi 22, 1971, umzi-mveliso wokuqala wohlobo lwaseJapan eYurophu wavulwa eOvar. Ngelo xesha isilogeni "iToyota ilapha ukuba ihlale!" ifumene uhlaziyo: "IToyota ilapha ukuhlala kwaye ihlale ngokwenene ...".
Ukuvulwa komzi-mveliso e-Ovar kwaba yimbali yembali yeToyota, hayi ePortugal kuphela kodwa naseYurophu. I-brand, eyayingaziwa ngaphambili eYurophu, yayiyenye yezona zikhula ngokukhawuleza kwihlabathi kwaye iPortugal yathatha isigqibo sokuphumelela kweToyota "kwilizwekazi elidala".
Salvador Fernandes CaetanoKwisithuba seenyanga ezilithoba sikwazile ukwakha owona matshini mkhulu kwaye uxhotyiswe ngeyona ndlela yokudibanisa ilizwe, nto leyo engothusanga nje amaJapani akwaToyota kodwa noninzi lwabakhuphisana bethu abakhulu nababalulekileyo.
Kubalulekile ukukhankanya ukuba akusiyo yonke into "ibhedi yeerozi". Ukuvulwa komzi-mveliso wakwaToyota e-Ovar kwaba, ngaphezu koko, uloyiso lokuzingisa kukaSalvador Fernandes Caetano ngokuchasene nowona mthetho uphikisanayo we-Estado Novo: uMthetho woBume bezoShishino.
Iinyanga ezili-9 kuphela. Kwafika ixesha lokuphumeza umzi-mveliso weToyota eOvar.
Yayingulo mthetho owawulawula iilayisensi zemizi-mveliso kwiindawo ezithathwa njengezibalulekileyo kuqoqosho lwamaPhuthukezi. Umthetho owawukhona wokunqanda ukungena kweenkampani ezintsha kwimarike, uqinisekisa ngolawulo ulawulo lwemarike ziinkampani esele zifakelwe, ngokucalula ukhuphiswano lwasimahla kunye nokukhuphisana kwelizwe.
Yayingulo mthetho owathi wenze owona mqobo mkhulu kwizicwangciso zikaSalvador Fernandes Caetano zeToyota ePortugal.
Ngelo xesha, umlawuli jikelele we-Indústria do Estado Novo, u-Engº Torres Campo, wayechasene noSalvador Caetano. Kwaba kusemva kweentlanganiso ezinde nezinzima awathi ngoko owayesakuba nguNobhala weSebe lezoShishino, u-Engº Rogério Martins, wavuma ukuzingisa kunye nombono kaSalvador Fernandes Caetano wamabhongo eToyota ePortugal.
Ukususela ngoko, umzi-mveliso weToyota e-Ovar uye waqhubeka nomsebenzi wawo ukuza kuthi ga ngoku. Imodeli eveliswe ixesha elide kulo mzi-mveliso yayiyiDyna, eyathi kunye ne-Hilux yadibanisa umfanekiso we-brand yamandla kunye nokuthembeka ePortugal.
IToyota Corolla (KE10).
Toyota ePortugal namhlanje
Elinye lamabinzana adumileyo kaSalvador Fernandes Caetano ngala:
"Namhlanje njengezolo, ubizo lwethu lusaqhubeka ukuba likamva."
Umoya othi, ngokwe-brand, usaphila kakhulu kumsebenzi wawo kwintsimi yelizwe.
Phakathi kwezinye izinto ezibalulekileyo kwimbali yakwaToyota ePortugal kukufika kwimarike yelizwe yodidi lokuqala lwemveliso yehlabathi, iToyota Prius, ngo-2000.
Ngo-2007 iToyota yaphinda yanguvulindlela ngokuphehlelelwa kwePrius, ngoku ngokutshaja ngaphandle: iPrius Plug-In (PHV).
Umyinge weToyota ePortugal
Ngothungelwano lwabathengisi abangama-26, amagumbi omboniso angama-46, iivenkile zokulungisa ezingama-57 kunye neenxalenye zentengiso, iToyota/Salvador Caetano iqeshe abantu abamalunga ne-1500 ePortugal.
Esinye isiganeko esibalulekileyo kuphuhliso lwezithuthi zombane yaba kukuphehlelelwa kweToyota Mirai – uthotho lwesedan yokuqala yehlabathi yokuvelisa amafutha, eyaqala ukujikeleza ePortugal ngowama-2017 ukubhiyozela iminyaka engama-20 yobuchwephesha obuxutyiweyo.
Lilonke, iToyota ithengise ngaphezulu kwe-11.47 yezigidi zeemoto ezifakwe umbane kwihlabathi jikelele. E-Portugal, i-Toyota ithengise iimoto ezingaphezu kwe-618,000 kwaye ngoku inoluhlu lweemodeli ze-16, apho iimodeli ezi-8 zineteknoloji ye-"Full Hybrid".
Ngo-2017, uphawu lweToyota luphelise unyaka ngesabelo semarike ye-3.9% ehambelana neeyunithi ze-10,397, ukunyuka kwe-5.4% xa kuthelekiswa nonyaka odlulileyo. Ukudibanisa isikhundla sayo sobunkokeli kwi-automotive electrification, ifumene ukwanda okubonakalayo ekuthengisweni kwezithuthi ezixubileyo ePortugal (iiyunithi ze-3,797), ngokukhula kwe-74.5% xa kuthelekiswa ne-2016 (iiyunithi ze-2,176).