I-CEO ye-Daimler AG (ukususela ngo-2007) kunye ne-CEO ye-Mercedes-Benz (ukususela ngo-2005), enye yeempawu zeqela, UDieter Zetsche ibiyeyona nto iphambili ekukhuleni kohlobo lwenkwenkwezi kule nkulungwane, kwiimveliso nakwingeniso.
UDieter Zetsche yenye yezona nkokeli zibalulekileyo kwihlabathi leemoto, nokuba waziwa kuluntu ngokubanzi, ngakumbi… Ixesha lifikile ukunikezela ubungqina ku-Ola Kallenius, umlawuli wangoku wophuhliso.
Lixesha elichazayo kwimbali kaDaimler kwaye, ngaphezu kwayo yonke, iMercedes-Benz, ngendlela yokuba abakhweli bayo (phantse) abasoloko, abakwaBMW, babefuna ukukubetha ngoyaba ukuhamba kwenkokeli ebaluleke kangaka. Ukuza kuthi ga ngoku, wenza ifilimu encinci…
Kwifilimu, sibona umhla wokugqibela weZetsche, eshiya iiofisi zeenkwenkwezi zeenkwenkwezi, zithathwe ekhaya kwi-S-Class ukuya kwindawo yakhe yokuhlala, xa ibinzana elithi "Free ekugqibeleni" livela, umnyango uvula. kunye nokuphuma kuyo kulawulo lwe... BMW i8 Roadster - amageza...
Kodwa ekupheleni kwefilimu emfutshane, ngumyalezo wombulelo osuka kwaBMW usiya kuDieter Zetsche esiwufunde simbulela ngeminyaka emininzi kangaka yokhuphiswano… uyakhuthaza.
Malunga ne "Cold Start". Ukususela ngoMvulo ukuya ngoLwesihlanu eRazão Automóvel, kukho “iCold Start” ngentsimbi yesi-8:30 kusasa. Ngelixa usela ikofu yakho okanye uqokelela isibindi sokuqala usuku, hlala usexesheni ngeenyani ezinomdla, iinyani zembali kunye neevidiyo ezifanelekileyo ezivela kwihlabathi leemoto. Konke kumagama angaphantsi kwama-200.