ILancia isandula ukuyeka ukusebenza kwiimarike ezininzi zaseYurophu. Okwangoku, ukubheja kwimarike yase-Italiya kuhlala.
Ekubeni uSergio Marchionne, i-CEO ye-FCA Group, ibhengeze isiphelo se-brand ye-Italian ye-iconic kuzo zonke iimarike (ngaphandle kwe-Italy) kwi-2014, uLancia uye wahlala kwinkqubo yokufa okucothayo. Inkqubo esanda kubona isahluko esitsha.
Iiwebhusayithi ezininzi zebhrendi kulo lonke elaseYurophu - kubandakanywa nesiPhuthukezi - ziye zacinywa kwezi veki zimbalwa zidlulileyo kwaye zibhekisa kuphela kwiinkonzo zasemva kokuthengisa kunye nezinye iibrendi zeqela ngalo myalezo ulandelayo:
Nangona (okwangoku) ingxelo esemthethweni ayizange ikhutshwe, iLancia igcina ukuthengiswa kwe-Ypsilon utility kuphela kwimarike yaseItali, apho i-website esemthethweni ihlala isebenza ngoku - ihlala ibonakala ixesha elide.
Ngaphandle kwamahemuhemu omdla avela kwamanye amaqela kwi-brand, u-Marchionne uye wakhupha ithuba lokuthengisa i-Lancia, ekhetha ukushiya ikamva le-brand kwi-stand-by. Ukuqinisekisa ukunyamalala kwe-brand, ngasemva lilifa elizele yimpumelelo kwimidlalo yeemoto kunye neempawu kunye noyilo olungaphelelwa lixesha lophawu oluthe kangangeminyaka lonwabela iwonga elikhulu kwihlabathi liphela. Khumbula imbali kaLancia ngala maxwebhu mabini.
Umthombo: RWP