“Ewe, ngamanye amaxesha kuba ngumceli mngeni ogqithisileyo ukuhamba kule nqanawa kwaye ulungelelanise imidla (eyahlukileyo),” utsho uMatthias Mueller, umlawuli olawulayo weVolkswagen Group. Emva kokwenza uluntu iinjongo zeVolkswagen zokunciphisa ukhuphiswano oluvela kwi-Skoda, i-brand yayo yokufikelela, u-Mueller ngoku ufuna iindlela zokuba wonke umntu aphile ngokubambisana okukhulu.
Ukuza kuthi ga ngoku, iqela liza kufuna ukwahlula ngokucacileyo phakathi kweVolkswagen, Skoda kunye neSEAT brand, ukunciphisa ukugqithelana kweemveliso kwaye ngaloo ndlela kuncitshiswe ukungavisisani kwangaphakathi. U-Mueller kunye nebhodi yesigqeba seqela babeka ugxininiso olutsha kwiimpawu ezintathu zevolumu kwimarike yaseYurophu, ngokusekelwe kumaqela abaxhasi be-14.
Injongo, ngokuka-Mueller, kukufezekisa ukugubungela imarike ngokugqibeleleyo, kodwa kunye neendawo ezicacileyo zezenzo zohlobo ngalunye, ngaphandle kokudibana. Ukwenzela oko, kuya kufuneka kusetyenziswe ngcono kunoko sikubonayo ngoku kwi-synergies ekhoyo kwiqela.
Ukhuphiswano lweSkoda
Abaphathi beVolkswagen kunye neemanyano zijonge ukunciphisa ukhuphiswano lweSkoda, ukudlulisela inxalenye yemveliso yayo eJamani kunye nokunyanzela uphawu ukuba luhlawule ngakumbi iteknoloji ekwabelwana ngayo. Ngokucacileyo umntu unokulindela ukusabela kwi-brand yaseCzech.Umanyano oyintloko e-Skoda sele usongela ngokucuthwa kwexesha elingaphezulu kwexesha elisebenzayo, ngenxa yokuba kunokwenzeka ukuba inxalenye yemveliso ishiya iJamani, ibeka imisebenzi enobungozi kwiiyunithi zaseCzech. Kwaye akayeki kunye neemanyano - iNkulumbuso yaseCzech, u-Bohuslav Sobotka, sele ifune intlanganiso kunye nobunkokeli be-brand.
I-Porsche kunye ne-Audi kufuneka idibanise iinaliti
Ukuma kwebhrendi kuyaqhubeka ukuba ngumba weemvakalelo kwiqela. Nokuba kufikwa kwiimpawu zayo zeprimiyamu - iPorsche kunye ne-Audi - baya kubona kwakhona ukuma kwayo okwahlukileyo. Ukungavisisani phakathi kwaba babini kuye kwachazwa esidlangalaleni, nokuba kubunkokeli kwiqonga okanye kuphuhliso lwetekhnoloji okanye kwiindleko zeDieselgate.
Nangona kukho ukungafani, iimpawu ezimbini zisebenzisana kunye ekuphuhliseni iqonga elitsha kuphela kwiimoto zombane, ezibizwa ngokuba yi-PPE (i-Premium Platform Electric), apho iintsapho ezintathu zemodeli ziya kuvela: enye ye-Porsche kunye neyesibini ye-Audi.
Ukucuthwa komthwalo we-30% kulindeleke xa kuthelekiswa nokusebenza okwahlukileyo kwe-MLB (Audi) kunye ne-MSB (i-Porsche) yamaqonga - i-MLB iza kuyekwa kwixesha elizayo kulungiselelwa i-MSB. Injongo yokugqibela yeqela laseJamani kukunciphisa iindleko kunye nokwandisa ukusebenza kakuhle, nokuba ukujongana neendleko ezinxulumene ne-Diesegate, okanye ukuphakamisa imali efunekayo yokutyalomali kwiitram.