Emva kweminyaka emininzi "ye-semi-inactivity", i-Lotus ibonakala iphinda ivela kwaye ukongeza kwi-Evija esele ityhiliwe, imoto yayo yokuqala yezemidlalo kunye nombane wayo wokuqala, i-brand yaseBritane ibonakalise uphawu olutsha lokungena kweli xesha litsha. .
Okwangoku ezandleni zikaGeely, iLotus ingena kwisigaba esitsha sembali yayo kwaye ke akukho nto ingcono kunelogo entsha ukuyimakisha, ngelixa ithatha ithuba lesivumelwano esisayinwe neklabhu ye-English Premier League yeNorwich City Football Club.
Ngombulelo kwesi sivumelwano, i-logo entsha ye-brand eyasungulwa nguColin Chapman iya kubonakala kwiijezi zamaqela olutsha eklabhu. Isivumelwano sikwabonelela ngeziko loqeqesho leklabhu kunye neziko lemfundo ukuba litshintshwe ngokutsha, ngokulandelelanayo, “iZiko loQeqesho lweLotus” kunye “neLotus Academy”.
Yintoni etshintshileyo kwilogo entsha
Inyaniso ixelwa, i-logo entsha ayikho enye into ngaphandle kokuhlengahlengiswa kwezinto ezikhoyo kude kube ngoku, eziye zagcina izakhi kunye nokwakheka kwelogo yokuqala ngexesha lesiseko sophawu, kwi-1948.
Uyilo ngokutsha luye lwahamba ngokwenkqubo yokwenza lula — i-moyelbye 3D iziphumo (ukukhanya kunye nesithunzi), molo 2D okanye "uyilo olucaba", isisombululo esilula esiziqhelanisa ngcono neemfuno zanamhlanje zedijithali.
Umahluko omkhulu ulele kuhlobo lochwethezo olusetyenzisiweyo - lusuka kwi-serif typeface ukuya kumgca womgca - kunye nokwakheka kwegama elithi "Lotus", elithe tye.
Bhalisa kwincwadana yethu
Nangona kunjalo, umdlalo wombala phakathi komthubi kunye neBhritane eyaziwayo yoMdyarho oLuhlaza ohambelana nophawu uyaqhubeka nokubakho kwilogo entsha. Intloko yentengiso yeLotus uSimon Clare uthe uphawu "Waphinda wajonga ilogo yeLotus yasekuqaleni kwaye wakhumbula ifilosofi kaColin Chapman: yenza lula kwaye wongeze ukukhanya."
U-Lotus uphinde waphawula ukuba "iqalisa inguqu enkulu yehlabathi" isithi iya kutyala imali kwiimodeli ezintsha kwiminyaka ezayo ukwandisa ukufikelela kwayo kwaye izimise njengophawu lweprimiyamu yeemodeli zokusebenza okuphezulu ukukhuphisana neempawu ezivela kwilizwekazi. eYurophu”.