Ukusukela ekufikeni kwayo eYurophu ngo-1990, i-Lexus iye yathengisa iimoto ezisisigidi, isiganeko esibalulekileyo.
Esi siganeko sibalulekileyo safikelelwa ngoSeptemba kulo nyaka, ngokumangalisayo kwakuloo nyaka apho uphawu lwaseJapan lubhiyozela iminyaka engama-30 yokusungulwa kunye nobukho kwimarike yaseYurophu.
Kwimeko apho ubungazi, ngeenjongo zokubala, iintengiso zeLexus Yurophu ziquka iNtshona Yurophu (amazwe e-EU, i-UK, iNorway, i-Iceland kunye neSwitzerland) kunye neemarike ezithile zasempuma ezifana neRashiya, i-Ukraine, iKazakhstan, ummandla weCaucasus, iTurkey kunye nokuba Sirayeli.
Ibali elide kakade
Ngoku sele siqaphele ukuba iLexus ithengise iimoto ezisisigidi eYurophu, akukho nto ingcono kunokwazisa kancinci ngembali yolu hlobo kweli cala le-Atlantiki.
Bhalisa kwincwadana yethu
Ufike eYurophu kwiinyanga ezimbalwa emva kokuqala kwehlabathi e-USA, i-Lexus yenza okokuqala apha kunye nemodeli enye, i-LS 400. Nangona isiqalo sayo esithobekileyo (ifikelele kuphela kwiintengiso ze-1158) le modeli yayiza kubeka isiseko sophawu eYurophu. .
Ezi ziseko zikwabandakanya indlela entsha yenkonzo yabathengi kunye nenkonzo elandela imigaqo yendabuko yaseJapan ye-omotenashi, echaza ukuba umthengi kufuneka amkelwe ngenkathalo kunye nembeko njengondwendwe ekhaya.
Ukusukela ngoko, i-Lexus izimise njengomnye weempawu zokuqala zeprimiyamu ukubheja kwimixube kunye ne-RX 400h ngo-2005. Ubhejo oluthethelela ukuba i-44.8% yeemoto ezithengiswa eYurophu yi-Lexus ukuza kuthi ga ngoku ziyi-hybrids. Namhlanje, i-hybrids i-akhawunti ye-96% yokuthengisa kwayo, isabelo e-Portugal sikhuphukela kwi-99%.
Olunye ubhejo lwe-brand luye lwaba yi-SUV, ehambelana ne-550 yamawaka eeyunithi ezithengiswayo (ngaphezu kwesiqingatha) eYurophu, kwaye i-brand ethengiswa kakhulu eYurophu yolu luhlu, i-Lexus RX, imodeli yokuthengisa kakhulu. “kwilizwekazi elidala”.
Ekugqibeleni, uphawu lwaseJapan aluzange lulibale iimoto zezemidlalo, kunye ne-Lexus "F" ebizwa ngokuba sele inike iimodeli ezifana ne-LFA ekhethekileyo, i-RC F kunye ne-F SPORT iinguqulelo ze-Lexus.