Unyaka ka-2018 ayingonyaka olungileyo kwi Maserati, uphawu lwembali yase-Italiya kwaye okwangoku inqanaba eliphezulu le-FCA brand. Intloko kaMike Manley, othathe indawo kaSergio Marchionne njenge-CEO yeFCA emva kokusweleka kwakhe.
Ikota yokugqibela ibonisa ukuhla okubukhali kwinzuzo ye-87%, ngaphantsi kwe-19% yezithuthi ezinikezelweyo kwaye ingeniso yenzuzo yayiyi-2.4% kuphela - kwikota efanayo kaJulayi-Septemba 2017 umda wawunempilo ye-13.8%. Injongo ye-2018 ibhekisele kumda wenzuzo ye-14% kunye ne-15% ngo-2022.
Kukho izizathu ezininzi ezichazwe ngoku kwehla, phakathi apho sifumana i-WLTP echaphazela ukusebenza kwe-brand eYurophu kunye nokucotha kwemarike yaseTshayina, enye yezona ziphambili zeMaserati.
imposiso yangasemva
Kodwa ngokutsho kukaManley, ingxaki iya nzulu kunoko, njengoko watshoyo kwinkomfa ye-2018 yekota yesithathu yokukhupha umvuzo ekupheleni kuka-Oktobha odlulileyo. Ngokutsho kwakhe, ukubeka i-Alfa Romeo kunye neMaserati phantsi kobunkokeli obufanayo yayiyimpazamo:Xa sijonga emva, xa sasidibanisa uMaserati noAlfa, kwenzeka izinto ezimbini. Okokuqala, yanciphisa ukugxila kwi-brand ye-Maserati. Okwesibini, i-Maserati yaphathwa ixesha elide ngokungathi yayiphantse ibe yi-brand yevolumu, engeyiyo kwaye ayifanele iphathwe ngaloo ndlela.
Ngale ndlela, elinye lamanyathelo esele lithathiwe kwinyanga ephelileyo kukuphinda kuqeshe uHarald Wester, owayeyi-CEO yohlobo lwetrident phakathi kowama-2008 no-2016, kwisikhundla ebesibambe ngaphambili.
Bhalisa kwitshaneli yethu yeYouTube
UWester akazange achithe xesha, kwaye elinye lamanyathelo akhe okuqala yayikukuqesha uJean-Phillipe Leloup, isigqeba esinolwazi olubanzi lwentengiso kunye namava okuthengisa kwicandelo lobunewunewu, edala iMaserati Commercial Organisation. Ngaphambi kwesi sikhundla sitsha, wayengumphathi weferrari kuMbindi nakwiMpuma Yurophu.
Ziphi iimoto?
Ibe sisithende se-Achilles hayi kuphela kwiMaserati kodwa phantse kuyo yonke ibhrendi kwiqela, ngaphandle kweJeep neRam, awona macandelo anengeniso. I-cadence yeemodeli ezintsha okanye ukuhlaziywa kwezikhoyo akwanelanga.
Ukuthengiswa kweemodeli ezintathu ezithengiswayo ze-Ghibli, i-Quattroporte kunye ne-Levante ziyawa, kwaye akukho ne-Levante ekwazi ukuthatha ithuba le-SUV boom. Icandelo elisebenza kulo kuphela elingakhuliyo kwaye kulo nyaka sibone uhlaziyo lweCayenne, X5 kunye neGLE.
Ixesha elizayo, ngokwesicwangciso esivezwe ngoJuni, libonisa ukufika kwe-Alfieri ethenjisiweyo - i-coupe kunye ne-roadster, kunye neenguqu zombane - kunye ne-SUV entsha ebekwe phantsi kweLevante, oko kukuthi, kwinqanaba elifanayo apho i-Alfa. Romeo Stelvio. Ayinayo imihla ebambekayo yokukhutshwa kwayo. Siyazi kuphela ukuba baya kufika kuluhlu phakathi kwe-2018 (ephela) kunye ne-2022.
iinjongo zamabhongo
Iinjongo ze-ambitious ze-Sergio Marchionne ezibekwe kwi-2014 - ukuthengiswa kweeyunithi ze-75,000 ze-2018 - zihlaziywe kwiiyunithi ze-50,000 ngoJuni, inani elizinzileyo. Kodwa eli nani libonakala likude xa sibona ukuthengisa kulo nyaka (kude kube ngoSeptemba) ehla nge-26% xa kuthelekiswa ne-2017, ihleli kuphela kwiiyunithi ze-26,400.
Nangona kunjalo, uManley ugcina injongo yakhe ye-15% yenzuzo yenzuzo ngo-2022. "Andinasizathu sokukholelwa ukuba i-Maserati ayikwazi ukuyifeza ngento endiyibonayo namhlanje," u-Manley waphendula kubahlalutyi, kunye nohlengahlengiso lwe-brand ukuze luqhubeke kwixesha elizayo. iinyanga.