Kukho iibrendi ekunzima ukuzilibala, kwaye iSaab yenye yazo.
Iyaziwa kwaye yamkelwa ngeendlela zayo ezahlukeneyo zokujonga iimoto, i-Saab iqokelele umkhosi othembekileyo wabalandeli amashumi eminyaka. Ngaphandle kokuba ingazange ibe yinkampani enkulu yokwakha elingana neVolkswagen, iToyota okanye iGM - iqela elayalela laze lakhokelela kwesi siphelo silusizi… - U-Saab wayesoloko ekwazi ukwenza izinto ezintsha kwaye eshiya uphawu olungacimekiyo kushishino lweemoto. Ngokukodwa ngokubhekiselele kwizisombululo zokhuseleko, ezifana ne-headrests esebenzayo, okanye ngokwemigaqo yokusebenza, kunye nedemokhrasi yeenjini ze-turbo kuluhlu lwayo, umphumo wamava amaninzi kwicandelo leenqwelomoya apho ukusetyenziswa kwe-turbos kubuyela kwiMfazwe Yehlabathi II.
Izizathu ezazingaphezulu kokwaneleyo kutyholwa ngokuba yi-BMW ukuba nomdla wokufumana uphawu lwaseSweden. Ukongeza kuthando abanalo abathengi kwi-brand, ngokombono wethu, kukho ezinye izizathu ezinokubangela ukuba i-BMW iqwalasele ukuthengwa kwe-Saab. Enye yazo yinyaniso yokuba ezi mpawu zimbini zinembali efanayo: zombini zaqala njenge, kwi-genesis yazo, abakhi beenqwelomoya. Kangangokuba isimboli yeBMW isalathiso esicacileyo sokuhamba ngenqwelomoya: ipropeller. Kwelinye icala, ziimpawu ezimbini zeprimiyamu, eziqulathe amaxabiso ahlukeneyo ngaphandle kokwahluka. Ngamanye amazwi, ubunewunewu, umgangatho kunye nokusebenza zizinto eziqhelekileyo kuzo zombini iimpawu, indlela abafikelela ngayo kuzo yahlukile.
Ngaloo ndlela, i-Saab inokuba, kwixesha elizayo, i-pad yokuqalisa "eyenziwe yi-BMW" imodeli, kodwa igxininise ngakumbi kubathengi abalondolozayo kwaye bangabi nomdla ekusebenzeni kodwa kwinduduzo. Kodwa hayi kuphela! I-Saab inepropathi enkulu yemizi-mveliso, amalungelo abenzi kunye nobuchule obungenakulibaleka. Ngexesha elinye, i-BMW yayijolise kwicandelo elitsha lemarike (njengoko isenza kwi-Mini), ukunciphisa iindleko zemveliso, kunye nokunyusa "ulwazi" lwemizi-mveliso.
Yaye kutheni besandul’ ukubonakalisa umdla nje? Ngenxa yezizathu ezibini. Ngenxa yokuba kufuneka unikeze ixabiso lokuthenga, ixabiso ngoku ngokuqinisekileyo liya kuba ngaphantsi kunamanye amaxesha. Ngakolunye uhlangothi, iindleko kunye nokupheliswa kunye nokupheliswa kweekhontrakthi sele zenziwe, ngoko uphawu alusenazo izibophelelo zexesha elizayo zokulifaka. Ngamanye amazwi… I-BMW iya kuthenga kuphela eyona nto iyikhathaleleyo: igama kunye “nokwazi”. Kutheni enye into, enye iBMW kufuneka inike kwaye ithengise...
Umbhalo: Guilherme Ferreira da Costa
Umthombo: Saabunited