Isiphelo sivela kwi-Brand Finance, inkampani yokubonisana yamazwe ngamazwe esebenza kwindawo yokuxatyiswa kunye nenkcazo yexabiso leebrendi, kwaye esandul 'ukubonisa udidi lwe-2018 lwezona brand zemoto zixabisekileyo. Okudiza ukunyuka kwindawo yokuqala ye-Mercedes-Benz, kulandela ukugqithwa nzulu koo-Toyota kunye ne-BMW.
Ngokwalolu pho nonongo, uphawu lwe-Stuttgart lufezekisiwe, xa kuthelekiswa nokuhlelwa kokugqibela komgangatho, ukukhula okuphawulekayo ngokwexabiso le-brand, ukubhalisa, kule ndawo, ukunyuka okumangalisayo kwe-24%. Isiphumo esenze ukuba ibe lolona hlobo lwemoto luxabisekileyo emhlabeni, ngexabiso elichaziweyo le-35.7 yeebhiliyoni zee-euro.
Ngasemva, kwezi zikhundla zilandelayo zeqonga, kukho inkokeli yangaphambili, iToyota yaseJapan, exabisa i-euro eyi-35.5 yeebhiliyoni, indawo yesithathu neyokugqibela eyeyesibini yangaphambili ibekwe, nayo iBMW yaseJamani, enexabiso le-33.9 yeebhiliyoni zeedola. .
I-Aston Martin lolona phawu luxabisa kakhulu, iVolkswagen lelona qela lixabisekileyo
Kwakhona phakathi kweenyaniso ezifanelwe ukugxininiswa, isalathiso sokunyuka kwe-stratospheric ye-Aston Martin, kunye nokunyuka kwe-268%, ukuqala ukufaneleka, kwi-2018, into efana ne-2,9 yeebhiliyoni ze-euro. Ukusuka kwindawo ye-77 yangaphambili ukuya kwindawo ye-24 yangoku.Phakathi kwamaqela eemoto, iQela leVolkswagen lihlala lilelona lixabiseke kakhulu, lixatyiswe ngento efana ne-61.5 yeebhiliyoni zee-euro.
Izithuthi zombane: I-Tesla iphakama kakhulu kwizinto ezilindelwe ngabathengi
Phakathi kwezithuthi zombane kwaye nangona kusekho indlela ende kubakhi bemveli, bancediswa ngumnikelo namhlanje oquka zombini iinjini zokutsha kunye ne-hybrid kunye neenkqubo zombane zombane, umboniso onyanzelekileyo we-American Tesla, owavuka kuphela kunyaka odlulileyo. Indawo ye-19, ngenxa yokwanda kwe-98%. Ngaloo ndlela, inexabiso le-1.4 yezigidigidi zee-euro. Kwaye, oku, nangona iindaba eziqhubekayo zokulibaziseka kunye neengxaki zobugcisa ekuveliseni imodeli entsha ye-3.
I-Brand Finance phakathi kwabasunguli be-ISO 10668
Ngokubhekiselele kwi-Brand Finance, umbhali wesifundo, akuyena kuphela umcebisi omsebenzi wakhe ugxile ekuqinisekiseni ixabiso leempawu, kodwa kunye nenye yeenkampani eziye zanceda ukuseka iiparitha zamazwe ngamazwe ezisetyenziselwa ukuchaza ezi xabiso. Baye banika umgangatho we-ISO 10668, igama elinikwe uluhlu lweenkqubo kunye neendlela ezisetyenziswayo ekuchazeni ixabiso leempawu.
Yongeza ukuba, ekumiseleni ixabiso lokugqibela, izinto ezininzi zithathelwa ingqalelo, ezimele kwakhona ekuqaphelisweni kwegama ngalinye. Kwaye, ngenxa yoko, kwixabiso layo ngamnye wabo.