Kwinqanaba apho ishishini leemoto “lijongene”, kwangaxeshanye, iziphumo zobhubhani kunye nenqanaba lotshintsho olukhulu kunye nokufakelwa kombane kwimoto, Isicwangciso esitsha sobuchule sikaMercedes-Benz ibonakala "njengemephu" ejonge ukukhokela ikamva lophawu lwaseJamani kungekudala.
Ityhilwe namhlanje, esi sicwangciso asiqinisekisi nje ukuzibophelela kukaMercedes-Benz ekufakeni umbane koluhlu lwayo, kodwa kwakhona kwazisa iqhinga apho uphawu luzimisele ukunyusa umgangatho walo njengophawu olutofotofo, lwandise imodeli yalo yepotfoliyo kwaye, ngaphezu kwakho konke, ukwanda. iingeniso.
Ukusuka kumaqonga amatsha ukuya ekuzibopheleleni okuqinileyo kuhlobo oluphantsi, uyazazi iinkcukacha zesicwangciso esitsha se-Mercedes-Benz.
Ukuphumelela abathengi abatsha yinjongo
Enye yeenjongo eziphambili zeqhinga elitsha leMercedes-Benz kukuphumelela abathengi abatsha kwaye ukwenza oku uphawu lwaseJamani lunesicwangciso esilula: ukuphuhlisa i-sub-brands.Bhalisa kwincwadana yethu
Ngaloo ndlela, ukongeza kwi-Mercedes-AMG eyaziwayo kunye neMercedes-Maybach, ukubheja kukunyusa i-sub-brand yeemodeli zombane ze-EQ kunye nokudala "G" i-sub-brand ethi, njengoko igama libonisa, iya kuba ne-iconic. IMercedes-Benz kwisiseko sayo iClass G.
U-Ola Källenius, uSihlalo weBhodi yoLawulo ye-Daimler AG kunye ne-Mercedes-Benz AG.Ngesi sicwangciso sitsha, sibhengeza ukuzinikela kwethu okucacileyo ekufakeni umbane ngokupheleleyo kwipotfoliyo yemveliso yethu.
Ii-subbrands ezahlukeneyo, iinjongo ezahlukeneyo
ukuqala nge Mercedes-AMG , isicwangciso, okokuqala, ukuqala kwangoko ngo-2021 kunye nokufakelwa kombane koluhlu lwayo. Ngaxeshanye, isicwangciso esitsha sobuchule bakwaMercedes-Benz sifuna ukuba abakwaMercedes-AMG baqhubele phambili ekuqhubeni phambili kwimpumelelo abayibonileyo kwiFormula 1.
Ngokubhekiselele kwi Mercedes-Maybach , ifanele ifune ukusebenzisa amathuba ehlabathi (afana nemfuno emandla yemarike yaseTshayina yeemodeli zodidi oluphezulu). Kule nto, i-luxury sub-brand iya kubona uluhlu lwayo oluphindwe kabini ngobukhulu, kwaye umbane wayo uqinisekisiwe.
I-sub-brand entsha ye-"G" ithatha inzuzo enkulu yokuba i-jeep ye-iconic iqhubeke iyazi (ukususela kwi-1979, kufuphi ne-400 amawaka eeyunithi sele ithengisiwe), kwaye iqinisekisiwe kuphela ukuba iya kuba neemodeli zombane.
Okokugqibela, malunga nokuba yeyiphi eyona mihla ye-Mercedes-Benz sub-brands, i EQ , ukubheja kukubamba abaphulaphuli abatsha ngokubonga kutyalo-mali kwi-teknoloji kunye nophuhliso lweemodeli ezisekelwe kumaqonga ombane azinikeleyo.
I-EQS isendleleni, kodwa kukho okungakumbi
Ukuthetha ngamaqonga ombane azinikeleyo, akunakwenzeka ukuthetha ngezi kunye nesicwangciso esitsha se-Mercedes-Benz ngaphandle kokujongana ne-EQS entsha ye-Mercedes-Benz.
Kakade kwinqanaba lokugqibela lokuvavanya, i-Mercedes-Benz EQS kufuneka ifikelele kwimarike kwi-2021 kwaye iya kuqala iqonga elizinikeleyo, i-EVA (i-Electric Vehicle Architecture). Ukongeza kwi-EQS, eli qonga liya kuvelisa kwakhona i-EQS SUV, i-EQE (zombini zicwangciselwe ukufika ngo-2022) kunye ne-EQE SUV.
Ukongeza kwezi modeli, ukufakelwa kombane kweMercedes-Benz kuya kusekelwa kwiimodeli ezindilisekileyo ezifana ne-EQA kunye ne-EQB, ukufika kwayo kucwangciselwe u-2021.
Zonke ezi modeli zintsha ziza kujoyina iMercedes-Benz EQC ne-EQV esele ithengiswa kwiMercedes-Benz' 100% yokubonelela ngombane.
Kwakhona ngokuhambelana nesicwangciso esitsha se-Mercedes-Benz, i-brand yaseJamani iphuhlisa iqonga lesibini elizinikele ngokukodwa kwiimodeli zombane. I-MMA ekhethiweyo (i-Mercedes-Benz Modular Architecture), iya kusebenza njengesiseko semodeli edibeneyo okanye ephakathi.
Isoftware nayo ibheji
Ukongeza kwiimodeli zombane ze-100% ezintsha, ukubheja kwii-sub-brands kunye nezicwangciso zokunciphisa iindleko ezizinzileyo ngo-2025 ngaphezu kwe-20% xa kuthelekiswa no-2019, isicwangciso esitsha se-Mercedes-Benz sikwajonge ukutyala imali kwindawo yesoftware. kwiimoto.
UMarkus Schäfer, iLungu leBhodi yoLawulo yeDaimler AG kunye noMercedes-Benz AG, ojongene noPhando lweQela leDaimler kunye neMercedes-Benz Cars COO.KwaMercedes-Benz, asilwela nto ngaphandle kobunkokeli phakathi kwabavelisi beemodeli zombane kunye nesoftware yeemoto.
Ngesi sizathu, uphawu lwaseJamani lwazisa inkqubo yokusebenza ye-MB.OS. Iphuhliswe yi-Mercedes-Benz ngokwayo, oku kuya kuvumela uphawu ukuba lubeke kwindawo eyodwa ulawulo lweenkqubo ezahlukeneyo zemifuziselo yayo kunye nojongano olusetyenziswa ngabathengi.
Icwangciselwe ukukhutshwa ngo-2024, le software yobunini ikwavumela uhlaziyo oluthe kratya kwaye iya kuphuhliswa ngombono wokudala uqoqosho lwesikali esivumela ukucuthwa okusebenzayo kweendleko.