Ngepotfoliyo enomtsalane yeempawu, iQela lakwaVolkswagen lizibophelele ekwahluleleni ngakumbi iimveliso zeempawu zayo ezintathu: iVolkswagen, iSkoda kunye neSEAT.
Ukuqinisekiswa kwavela kwilizwi likaMichael Jost, umlawuli weqhinga lemveliso yeVolkswagen Group, owathi ngodliwano-ndlebe nempapasho yaseJamani i-Automobilwoche yathi "sifuna ukulawula iimpawu zethu kunye nobunikazi babo ngokucacileyo".
Kudliwano-ndlebe olufanayo, uJost "waphakamisa isigqubuthelo kancinane" malunga nokuba lo mahluko unokwenziwa njani, esithi: "Isihlalo sinokubonisa ngokucacileyo iimoto ezinomdla ngakumbi, into engumzekelo weCUPRA. Kwelinye icala, iSkoda inokusebenzela iimarike zaseMpuma Yurophu ngendlela ezinikeleyo kwaye izinikele kubathengi abathanda ukusebenza kunye nokuguquguquka. ”
Nangona kunjalo, xa kunikwa ezi nkcazo, iQela leVolkswagen libonakala lizibophelele ekwalatheni i-Skoda kwiimveliso ezifana ne-Hyundai, i-Kia okanye i-Dacia (eyaziwa ngakumbi ngomlinganiselo weendleko / inzuzo kwaye igxile ekunikezeni iimveliso ezinengqondo ngakumbi) ngelixa i-SEAT ibonakala isendleleni thatha indawo yepremiyamu engaphezulu.
Ukuba le meko iqinisekisiwe, i-SEAT inokuba yimpendulo yeQela leVolkswagen ku-Alfa Romeo (ngamanye amazwi, ibhrendi yeprimiyamu ezinikele ekuveliseni imifuziselo “yeemvakalelo” ezininzi, into eyayisoloko ifunwa nguFerdinand Piëch.
Bhalisa kwincwadana yethu
Ngelo xesha, ukuba esi sicwangciso sihamba phambili, kunokwenzeka ukuba siza kubona i-Skoda ithatha indima yokufikelela uphawu kwindalo yonke yeQela leVolkswagen (esele lidlala ngayo), kwaye mhlawumbi ithathe indawo ephantsi kakhulu. oko kulivumela ukuba lifumane kwakhona inxalenye yesabelo semarike esilahlekileyo yiVolkswagen Group eMpuma Yurophu.
NgokukaJost, iVolkswagen Group ixhalabile kukuqinisekisa ukuba akukho “cannibalization” yokuthengisa phakathi kweemodeli zeqela, nto leyo eyakhokelela ekubeni athi iVolkswagen Group ihlalutya uluhlu olwahlukeneyo lweqela likhangela ukugqithelana ngokungeyomfuneko, kwaye neVolkswagen inako. bona iimodeli zinyamalale ukuze ezi zingenzeki.