Ixesha lasemva kwemfazwe yayilixesha elinzima kakhulu kwishishini leemoto laseJamani. Iinzame zemfazwe zashiya ilizwe ukuba liguqe ngamadolo, imigca yemveliso iphelelwe lixesha kunye nophuhliso lwemodeli emitsha enomkhenkce.
Kulo mongo, iBMW yayiyenye yeempawu eziye zabandezeleka kakhulu. Nangona i-502 Series isenobuchule kakhulu kwaye i-roadster ye-507 iyaqhubeka iphupha abathengi abaninzi, imveliso yayingonelanga kwaye i-roadster ye-507 yayilahlekelwa yimali. Iimoto kuphela ezazigcina ilangatye le-Bavarian Motor Works livutha ngasekupheleni kweminyaka yoo-1950 yayiyi-Isetta encinci kunye ne-700.
Idangatye elathi ngowe-1959 lalikufuphi kakhulu nokucima. Nangona iinjineli kunye nabayili bolu phawu sele benemodeli emitsha elungisiweyo, uphawu lwalungenamali kunye neziqinisekiso ezifunwa ngababoneleli ukuze baqhubele phambili kwimveliso.
Ukutshona kwemali kwakusemnyango. Phambi kokuwohloka kwe-BMW, eyona mveliso inkulu yemoto yaseJamani ngelo xesha, iDaimler-Benz, yacinga nzulu ngokufumana olu phawu.
Ukuhlaselwa ngabakhuseli abakhulu baseStuttgart
Yayingekokuzama ukuphelisa ukhuphiswano - hayi kancinci kuba ngelo xesha iBMW yayingesosisongelo kwiMercedes-Benz. Isicwangciso yayikukujika iBMW ibe yinkampani ethengisa iinxalenye zeDaimler-Benz.
Njengoko abatyalwayo benkqonkqoza rhoqo emnyango kwaye ibhunga lemisebenzi libeka uxinzelelo kwi-brand ngenxa yemeko kwimigca yemveliso, u-Hans Feith, usihlalo webhodi ye-BMW, wajongana nabanini-zabelo. Enye yezi zimbini: mhlawumbi ibhengezwe njengebhanki okanye yamkele isindululo sabakhuphisana nabo baseStuttgart.
Ngaphandle kokufuna ukuphakamisa ukukrokra malunga noHans Feith, kufuneka kuqatshelwe ukuba "ngethuba" uFeith wayengummeli weDeutsche Bank, kwaye "ngethuba" (x2) iDeutsche Bank yayingomnye wababolekisi abaphambili beBMW. Kwaye ukuba "ngethuba" (x3), i-Deutsche Bank yayingomnye wabaxhasi abakhulu be-Daimler-Benz. Ithuba nje, kunjalo...
NgoDisemba 9, 1959, yayisondele kakhulu (incinci kakhulu) kune Ibhodi yabalawuli bakwaBMW yakukhabile ukufunyanwa kweBMW nguDaimler-Benz. Kwimizuzu phambi kwevoti, uninzi lwabaninizabelo baye basirhola eso sigqibo.
Kuthiwa omnye wabo babenembopheleleko yolu khokelo yayinguHerbert Quandt (kumfanekiso oqaqambileyo). U-Quandt, owathi ekuqaleni kothethathethwano wayexhasa ukuthengiswa kwe-BMW, watshintsha ingqondo yakhe njengoko inkqubo iqhubela phambili, ebona indlela iimanyano zabasebenzi ezisabela ngayo kunye nokungazinzi kweendlela zemveliso. Kuya kuba sisiphelo sophawu kungekuphela nje njengomvelisi wemoto kodwa nanjengenkampani.
Impendulo kaQuandt
Emva kokucingisisa nzulu uHerbert Quandt wenze into ababeyilindele abambalwa. Ngokuchasene neengcebiso zabaphathi bakhe, u-Quandt waqala ukwandisa inxaxheba yakhe kwi-capital ye-BMW, inkampani engasebenziyo! Xa i-stake yakhe isondela kwi-50%, u-Herbert waya kunkqonkqoza kumnyango welizwe lase-Bavaria ukuze avale isivumelwano esasiza kumvumela ukuba agqibezele ukuthengwa kwe-BMW.
Ngombulelo kwiziqinisekiso zebhanki kunye nenkxaso-mali yokuba uHerbert wakwazi ukuvumelana nebhanki - umphumo wegama elihle awayenalo kwi "square" -, ekugqibeleni kwakukho inkunzi efunekayo ukuqalisa ukuveliswa kweemodeli ezintsha.
Ngaloo ndlela kwazalwa iNeue Klasse (iKlasi eNtsha), imifuziselo eyayiza kwenza isiseko seBMW esiyaziyo namhlanje. Imodeli yokuqala kweli gagasi litsha iya kuba yi-BMW 1500, eyaboniswa kwi-1961 Frankfurt Motor Show - ngaphantsi kweminyaka emibini idlulile ukususela kwimeko yokungabi namali.
I-BMW 1500 yaba yimodeli yokuqala ye-brand ukubonisa "i-Hofmeister kink", i-cutout edumileyo kwintsika ye-C okanye ye-D efumaneka kuzo zonke iimodeli ze-BMW.
Ukunyuka kweBMW (kunye nobukumkani bentsapho yakwaQuandt)
Kwiminyaka emibini emva kokusungulwa kwe-Series 1500, uchungechunge lwe-1800. Emva koko, uphawu lwaseBavaria lwaqhubeka longeza ukuthengisa emva kokuthengisa.
Nangona kunjalo, ukutyhubela iminyaka, u-Quandt waqala ukunikezela ulawulo lwe-brand kumntu wakhe, de ngo-1969 wathatha esinye isigqibo esichaphazelayo (kwaye ngonaphakade) sichaphazela ikamva le-BMW: ukuqasha injineli u-Eberhard njengomphathi jikelele we-BMW von Kunheim.
U-Eberhard von Kunheim wayeyindoda eyathatha i-BMW njenge-brand ye-generalist kwaye yajika yaba yi-brand ye-premium esiyaziyo namhlanje. Ngelo xesha uDaimler-Benz akazange ajonge iBMW njengophawu olukhuphisanayo, uyakhumbula? Ewe, izinto zitshintshile kwaye kwi-80's kwafuneka babaleke emva kokulahlekelwa.
UHerbert Quandt wayeza kufa ngoJuni 2, 1982, kwiiveki nje ezintathu ukusuka ekuguquleni iminyaka engama-72 ubudala. Kwiindlalifa zakhe washiya i-patrimony enkulu, eyenziwe zizabelo kwezinye zeenkampani eziphambili zaseJamani.
Namhlanje usapho lakwaQuandt lusahleli lunezabelo kwi-BMW. Ukuba ungumlandeli we-brand yaseBavaria, ngumbono kunye nesibindi salo somashishini onetyala lemodeli efana ne-BMW M5 kunye ne-BMW M3.
