Yile ndlela uHerbert Diess, umlawuli weVolkswagen brand, echaza ngayo isoyikiso eyenziwa nguTesla kwinkomfa yonyaka "yokuqala" yohlobo lwaseJamani.
Ngaphandle kwamashumi asibhozo eminyaka ikhona, sisihlandlo sokuqala ukuba iVolkswagen ibambe inkomfa yonyaka enikezelwa kuphela kwaye kuphela kwi-brand yeVolkswagen ngaphandle kokubandakanya ezinye iibrendi kwiqela. I-brand ibonise iziphumo zayo zemali kwikota yokuqala kwaye yathetha ngekamva lophawu.
Ikamva lixhomekeke ekuphunyezweni kwesicwangciso Guqula 2025+ , isekwe emva kweDieselgate. Esi sicwangciso asifuni nje ukuqinisekisa ukuzinza kweQela leVolkswagen xa lilonke, kodwa nokuguqula uphawu (kunye neqela) libe yinkokeli yehlabathi ekuhambeni kombane.
Kwesi sicwangciso, esiza kuphunyezwa ngezigaba ezithathu, siya kubona, kude kube yi-2020, ugxininiso lwe-brand ekusebenzeni ngokufanelekileyo, ukuphucula imveliso kunye nokwandisa imida yokusebenza.
Ukususela ngo-2020 ukuya ku-2025, injongo yeVolkswagen kukuba ibe yinkokeli yemarike kwizithuthi zombane kunye noqhagamshelwano. Enye injongo kukunyusa kwangaxeshanye imida yengeniso ngama-50% (ukusuka kwi-4% ukuya kwi-6%). Emva kwe-2025, izisombululo zokuhamba ziya kuba yingqwalasela ephambili yeVolkswagen.
Usongelo lukaTesla
Izicwangciso zeVolkswagen zokuthengisa iimoto zombane ezisisigidi ngo-2025 - ukuya kuthi ga kwiimodeli ezingama-30 ziya kusungulwa ngeli xesha - zinokufumana eTesla ibhuleki yayo enkulu kunye nenokwenzeka. Uphawu lwaseMelika lulungiselela ukusungula, kamva kulo nyaka, i Umzekelo 3 , kwaye uthembisa ixabiso lokuhlasela e-US, ukuqala kwi-35,000 yeedola.
Umakhi waseMelika, nangona kunjalo, umncinci kakhulu. Kunyaka ophelileyo, ithengise phantse iiyunithi ezingama-80,000, xa kuthelekiswa neqela leVolkswagen elizizigidi ezili-10.
Nangona kunjalo, kunye ne-Model 3, i-Tesla ithembisa ukukhula ngokukhawuleza ekupheleni kwe-2018, ifikelele kwiimoto ze-500,000 ngonyaka, kwaye ijolise ukuphinda kabini elo xabiso ekuqaleni kweminyaka elishumi ezayo. Oku kunjalo, ngokuhambelana nezicwangciso zika-Elon Musk.
Phakathi kwezicwangciso ezimbini, kukho inqaku eliqhelekileyo: iimpawu ezimbini zihambelana kwinani leeyunithi ezifuna ukuzithengisa ngonyaka. Nangona kunjalo, indlela yokufika apho ichasene kakhulu. Yiyiphi enye eya kusebenza ngcono: ukuqaliswa kunye neemoto zombane eziqinisekisiweyo, kodwa kunye nemiceli mngeni emikhulu kwisikali semveliso yayo, okanye umenzi wemveli, osele enomlinganiselo omkhulu, kodwa oko kufuneka kuguqule ukusebenza kwayo?
UHerbert Diess, i-CEO yakwaVolkswagen, wayeqinisekile ukuba iVolkswagen iya kuba neengenelo ezinkulu ngaphezu kweTesla ngokweendleko, ngenxa yeemodyuli zayo ze-MQB kunye ne-MEB - kwiimoto zombane - ezivumela ukusasazwa kweendleko kwinani elikhulu kakhulu leemodeli kunye neempawu.
“Ngumntu okhuphisana naye esimthatha ngokuzimisela. I-Tesla ivela kwinqanaba eliphezulu, nangona kunjalo, behla ukusuka kwicandelo. Ngumnqweno wethu, ngoyilo lwethu olutsha ukubamisa apho, ukubalawula” | U-Herbert Diess
Nangona kukho ukungafani okumangalisayo kwisikali, inguqu yeVolkswagen ukuya ekuhambeni kombane iya kufuna utyalo-mali olukhulu, ngoko ke iindleko. Akufuneki nje batyale imali kwitekhnoloji yombane, kuya kufuneka kwakhona bagcine inqanaba lotyalo-mali kwinguquko yeenjini zokutsha zangaphakathi ukuhlangabezana nemigangatho engqongqo yokukhutshwa.
"Nantoni na eyenziwa nguTesla, sinokuyiphakamisa" | U-Herbert Diess
UNGAMELE UPHOSEWE: Isizathu se-Automobile sifuna wena
Ngokuka-Diess, ezi ndleko zinyukayo ziya kulungiswa ngesicwangciso sokuqulatha iindleko. Esi sicwangciso, esele siqhuba, siya kukhokelela ekunciphiseni kwe-3.7 yeebhiliyoni zee-euro kwiindleko zonyaka kunye nokunciphisa inani labasebenzi, kwihlabathi jikelele, nge-30,000 ngo-2020.Ngubani oza kuba ngophumeleleyo ekoyiseni imarike ngeemoto zombane? Ngo-2025 sibuyela ekuthetheni.
Umthombo: Financial Times