Iqhinga lokufumana indawo yeMercedes-Benz, BMW kunye ne-Audi eYurophu kukukholisa abathengi ukuba Genesis uthi akukho mfuneko yokuba baphinde bangene kwindawo yokuthengisa okanye kucweyo ukuba bathenge enye yeemodeli zabo.
NgoNovemba ka-2015 ihlabathi liye layazi iGenesis, i-premium brand yeqela laseMzantsi Korea i-Hyundai, eyaqala ngokuchanekileyo kwimarike yasekhaya, ilandelwa yi-United States of America, iRashiya, i-Australia, i-Middle East kunye ne-China (kuphela ngo-Aprili 2021) .
Akumangalisi ukuba ukungena eYurophu kuthathe ixesha elide, ukwazi ukuba udumo lweempawu zeprimiyamu zaseJamani zendele nzulu (ezifana neVolvo kwaye, ngokwandayo emva kokuchasana kokuqala, kweLexus), ekubeni ikwakulo mmandla ukuba umthengi ufuna ngakumbi. Njengoko uDominique Boesch umlawuli jikelele weGenesis eYurophu echaza:
UDominique Boesch, uMlawuli Jikelele weGenesis Yurophu"Lo iya kuba ngowona mceli mngeni wethu mkhulu, kuba abathengi baseYurophu kule marike sijolise kuyo ngoyena mntu unolwazi kwaye unzima emhlabeni, kodwa ndiyazi ukuba silungile."
UTyrone Johnson, umlawuli wezobugcisa we-brand entsha, uyawuxhasa lo mbono, eqinisekisa ukuba "iimodeli eziqala ukuthengiswa kulo nyaka zazijoliswe kuhlengahlengiso olubalulekileyo ngokwe-chassis kunye neenjini, kunye novavanyo olupheleleyo kwisekethe yaseNürburgring, kungekhona ukuphumeza. Awona maxesha alungileyo, kodwa ukubonelela ngeyona ntuthuzelo iphakamileyo kwiimoto zethu. "
IGenesis iqala ngetyala elininzi ngokubhekiselele ekuthwaleni umgangatho weemodeli zayo, nokuba u-Albert Biermann, inombolo ye-1 eguquguqukayo kwiimpawu zeqela, uye waba yireferensi kolu shishino emva kweminyaka emininzi ekhokelela ekuphuhlisweni kweBMW M. ireferensi kwesi sahluko.
Ulwazi lwemarike yaseYurophu kunye nento umthengi ayifunayo, enyanisweni, yayisisiseko ekukhethweni kwabaphathi abaninzi beGenesis, ngokuqala kumphathi wayo jikelele, uBoesch, osuka kwikomkhulu lenkampani eFrankfurt (okwethutyana kwisakhiwo esifanayo neHyundai , e-Offenbach , kodwa ngokufudukela kwindawo yayo ecetywayo kwiinyanga ezimbalwa ezizayo) iya kunika ingxelo ngqo kuJay Chang, i-CEO yeGenesis eSeoul.
Uza kusebenzisa amava akhe awawafumene kwiminyaka engama-20 awayichitha e-Audi, kumsebenzi awayengumphathi jikelele we-ringmarks brand eMzantsi Korea, eJapan nase China, ngaphambi kokuba abuyele eYurophu njengomlawuli wezentengiso we-Audi kwaye emva koko, umlawuli we Isicwangciso-qhinga seHlabathi sokuThengisa sekamva.
thoba umthengi
Kwaye ngokuchanekileyo kule ndawo ukuba ezinye zeembono apho iGenesis ifuna ukwenza umehluko kwabanye eYurophu iya kusetyenziswa, njengoko uBoesch esithi:
UDominique Boesch, uMlawuli Jikelele weGenesis Yurophu"Kwisicwangciso seminyaka emihlanu esisenzela isivumelwano kunye nomthengi ngamnye, imoto yakho kulindeleke ukuba iqokelelwe kwaye ibuyiselwe kwikhaya lakho / kwiofisi nguMncedisi wakho weGenesis, ukuze ungaphindi ubuyele kumthengisi okanye ucweyo kwindawo yakho. ubomi bonke."
Akumangalisi ke ngoko, ukuba uthungelwano lweminyinyiva luncitshisiwe (ekuqaleni ezintathu kuphela - eLondon, eZurich naseMunich -, kodwa ngolwandiso olucwangcisiweyo) kwaye ukuze uxolo lwengqondo lukhulu, kwisicwangciso sayo sonyango lweminyaka emihlanu Umthengi weGenesis ubandakanya iwaranti yemoto, uncedo lobugcisa, uncedo lwendlela, imoto yokutshintsha ehambelanayo, kunye neemephu zomoya kunye nohlaziyo lwesoftware oluthunyelwe kwimoto.
Genesis GV80
Enye inqaku elisekelwe kwisicwangciso sokuthengisa kukuseka amaxabiso angatshatanga, angenakuxoxisana, isenzo esasibalulekile kwi-Apple kwaye ngoku sifika ngokusebenza kwiimoto (icandelo apho liya kuba nemingeni enomdla ngenxa isakhelo sezemali esahlukileyo selizwe kwilizwe, njengoko sisazi kakuhle ePortugal…).
Le ndlela yokudala umahluko kwinkonzo yabathengi yayiyenye yezinto ezibalulekileyo zempumelelo yeLexus xa yafika e-US kwi-90s kwaye yavumela ukuba iphumelele ubunkokeli kule marike kwiminyaka emihlanu nje, into engenakucingelwa eYurophu, apho i-alter- i-ego brand Toyota Group iyaqhubeka ukuba nemiqulu yokuthengisa ethozamileyo.
Genesis G80
Idizili, iPetroli kunye noMbane
UGenesis uyazi ukuba imfazwe iya kuba nzima eYurophu, kodwa ukubheja kwiimodeli ezine kulo nyaka ukwenza impembelelo: i-G70 kunye ne-G80 sedans kunye ne-SUV (ekufuneka ibe nemfuno engaphezulu) i-GV70 kunye ne-GV80, ngokuqaliswa kwenkqubo ethile. imodeli yemarike yaseYurophu kwisiqingatha sokuqala sika-2022.
“Okwangoku kuzakube kukho iinjini ezine nezintandathu, iDizili nepetroli (neziqhuba ngamavili angasemva kunye nezihamba ngamavili amane), kodwa ekuqaleni konyaka ozayo siza kuba ne-100% yokuqala yombane, I-G80, eya kulandelwa zezinye iimodeli ezimbini ezingakhutshwa ngokupheleleyo (enye yazo ineqonga elithile), nayo ngo-2022”, uthembisa uTyrone Johnson, oqaphelayo ukuba ayinakuba ngenye indlela: “lo mtshato phakathi kobunewunewu kunye nokuqhutywa kombane. ayinakuphepheka nakwiGenesis”.
G80 ngaphakathi
Iza kusabela njani iYurophu kwiGenesis?
U-Luc Donckerwolke ngomnye umxhasi omkhulu wabathengi baseYurophu, emva kweminyaka engaphezu kwamashumi amabini (1992-2015) esebenza kwiQela leVolkswagen, kunye nobunkokeli boyilo lweBentley njengenye yezona zikhundla zakhe ezibalulekileyo. Ummi wokwenyani wehlabathi (ozalelwe ePeru kunye nommi waseBelgium, ebehlala eFransi, eJamani, eSpain naseMzantsi Korea), uDonckerwolke uchaza ifilosofi yoyilo lweGenesis “njengoBumo be-Athletic”, eyenziwe zizinto ezibonisa amandla, ukhuseleko kunye nokulula:
ULuc Donckerwolke, uMlawuli woBuchule, iQela leeMoto zakwaHyundai"Kwiiphaneli zethu zebhodi, umzekelo, asifuni kunika imenyu enkulu "yokutya kweminwe", kodwa inkonzo ye-gourmet egcinwe yi-gourmet butler, ukuze umthengi abe nayo yonke into ayithandayo kanye xa efuna. ” .
IGenesis X Concept, isahluko esilandelayo kuyilo lophawu.
Kuya kuba ngumdla ukubona indlela imarike yaseYurophu esabela ngayo ekufikeni kolu phawu, besazi ukuba abantu baseMzantsi Korea balandele indlela efanayo neyeemveliso zaseJapan kwinkqubo yabo yokuthengisa amazwe ngamazwe, okokuqala e-United States of America kwaye emva koko eYurophu kwaye bathatha. Isiqingatha sexesha ethathe iToyota, iNissan okanye iHonda ukuba isebenze kwezi marike.
Ngo-2020 iGenesis ithengise iimoto ezili-130,000 kwihlabathi jikelele, ngaphezulu nje kwe-5% yezithuthi ezibhaliswe yinkokeli phakathi kweemveliso eziphambili, iMercedes-Benz.
Kodwa kwikota yokuqala ye-2021 i-8222 Genesis ethengiswa e-US sele ingaphezulu kwe-10% ye-(78 000) ebhaliswe yinkokeli Mercedes kunye nezenzo zokwahlula ngokubhekiselele kwinkonzo yabathengi (ukufunda, ukunyameka kunye nokugqithisa ngakumbi) kunye neziphumo ezilungileyo. kwizifundo ze-JD Power ezibaluleke kakhulu ezithembeke kakhulu/ezisemgangathweni (ezazisa impumelelo ye-Lexus kwelo lizwe kumashumi amathathu eminyaka eyadlulayo) inokuvumela ukukhula okubonakalayo kwiminyaka ezayo.
Iimarike ezincinci ezijikelezayo eYurophu, ezinje ngePortugal, azikaqukwa kwikhalenda yokwandiswa kweGenesis kweli lizwekazi, kodwa ukufika kwabo ePortugal akunakufane kwenzeke phambi kwesiqingatha sesibini sale minyaka ilishumi.