Kukho iminyaka engama-70 yokunyuka nokuhla, apho i Iimoto zeLotus wayesazi awona maxesha ahlukeneyo, ukusuka kudumo oluziswa lukhuphiswano, ukuya kubunzima bezemali obabunyanzela ukuba inkampani ihlale kuhlobo lwe-limbo. Kwanasemngciphekweni wokuvala iingcango ngenxa yokungabi namali.
Nangona kunjalo, emva kweminyaka emithathu yohlengahlengiso lwezemali olwenziwe ngokufika kwindawo yeLuxembourger uJean-Marc Gales, ngo-2014 (washiya isikhundla ngoJuni 2018), kunye nokubuyela kwinzuzo kwi-2017, iLotus ifikelela kwiminyaka eyi-70 yobomi. ikwimo engcono kunangaphambili. Ngoku iphawulwe ngokufanelekileyo, kunye nevidiyo, eneemodeli ezimbini ezidumileyo kwi-brand ye-Hethel: i-Exige kunye ne-Evora 410 Sport.
Ikhokelwa ngabasebenzi ababini benkampani, iimoto ezimbini zezemidlalo zizinikele ekubhaleni inani lama-70 kumgangatho wovavanyo lomenzi kunye nokusebenzisa irabha yamatayara.
Isibhengezo seemoto zeLotusLo ngumbhiyozo owonwabisayo nongenantlonipho osaqhubekeka ukuqaqambisa ubuchule bomsunguli wawo, uColin Chapman. Ngo-1948, uChapman wakha imoto yakhe yokuqala yokhuphiswano kwigaraji encinci yaseLondon, elandela iithiyori zakhe malunga nenguquko yokusebenza. Waseka iLotus Engineering ngo-1952, umhla apho inkampani ingazange iyeke ukwenza izinto ezintsha kubunjineli, kwiimoto zendlela kunye nokhuphiswano. Ngokuguqula indalo kunye nenjongo yoyilo lweemoto, uChapman wayephambili kwindlela entsha yokucinga, kunye neengcamango zakhe ezibonisa ukuba zifanelekile namhlanje njengoko zazinjalo kwiminyaka engama-70 eyadlulayo.
ixesha elidlulileyo elinenkathazo
Nangona umoya wepati azifumana ekuwo okwangoku, inyaniso kukuba iminyaka engama-70 yayingelula. Ngenxa yobunzima bemali, yade “yaginywa” ngo-1986 nguGeneral Motors.
Nangona kunjalo, ulawulo lwaseMelika lwalungayi kugcinwa ixesha elide kwaye, kwiminyaka nje esixhenxe kamva, ngo-1993, iLotus yayiza kuthengiswa kwi-A.C.B.N. Holdings S.A. yaseLuxembourg. Ukubamba okulawulwa yi-Italian Romano Artioli, ngelo xesha yayine-Bugatti Automobili SpA, kwaye eya kuba noxanduva oluphambili lokusungula i-Lotus Elise.
Nangona kunjalo, ukugxininiswa kweengxaki zemali zenkampani kwakhokelela ekutshintsheni okutsha kwezandla, ngokuthengiswa kweLotus, kwi-1996, kwiProton yaseMalaysia. Yiyiphi, emva kwesicwangciso sohlengahlengiso lwezemali olwenziwa kwiminyaka yamuva, yakhetha ukuthengisa, ngo-2017, umenzi wemoto omncinci waseBrithani wezemidlalo, kubanikazi abasele beVolvo, i-Chinese Geely.
Ukungena kweGeely (kunye neqhinga)
Nangona kutsha nje, ukungena kweqela leemoto zaseTshayina kuthembisa, nangona kunjalo, ukwenza njengebhaluni ebalulekileyo ye-oksijini yeemoto zeLotus. Ngoko nangoko, ngenxa yokuba i-Geely sele ivakalise ukuba ikulungele ukutyala i-1.5 yeebhiliyoni zeepounds, ngaphezu kwe-1.6 yeebhiliyoni ze-euro, kwi-brand ye-Hethel, ukwenzela ukuba i-Lotus ibe ngomnye wabadlali abakhulu phakathi kwabenzi beemoto zezemidlalo zehlabathi.
Ngokwe-Autocar yaseBritane, inxalenye yesicwangciso esele sichaziwe kukwanda kwezabelo ze-Geely kwiLotus, ngaphaya kwe-51% yangoku. Into, nangona kunjalo, iya kwenzeka kuphela ngokuthengwa kwezabelo kwiqabane laseMalaysia, i-Etika Automotive.
Kwangaxeshanye, iGeely iceba ukwakha uyilo olutsha kunye neziko lezinto ezintsha eHethel, kwikomkhulu laseLotus, kunye nokuqesha iinjineli ezingama-200 ngaphezulu. Okuya kuthi ke kukwazi ukunika inkxaso yabo kumzi-mveliso omtsha iqela laseTshayina elivumayo ukuba lakha, eMidlands, nje ukuba ukuthengiswa kweLotus kuqale ukukhula.
Ngokuphathelele ukuba iGeely sele ivumile ukwakhiwa komzi-mveliso omtsha eChina, ukuxhasa ukuthengiswa kweemoto zeLotus kwiimarike zaseMpuma, uLi Shufu, usihlalo weZhejiang Geely Holding Group Co. uphawu, kumhlaba waseBritane.
ULi Shufu, uSihlalo weZhejiang Geely Holding Group CoSiza kuqhubeka nokwenza esikwenzileyo kwiNkampani yeeTeksi zaseLondon: ubunjineli baseBritane, uyilo lwaseBritane, ukwenziwa kwemveliso yaseBritane. Asiboni nasiphi na isizathu sokudlulisa iminyaka engama-50 yamava adibeneyo eTshayina; bavumele [iLotus Cars] benze eyona nto bayenzayo eBritani.
Ukwenza iLotus ibe yibhrendi yodidi lwehlabathi kwaye… ukhuphisana nePorsche?
Ngokubhekiselele kwiinjongo esele zichazwe kwi-brand yaseBritane, usomashishini waqinisekisa, kwiingxelo kwi-arhente yeendaba iBloomberg, "ukuzinikela ngokupheleleyo ekubekeni kwakhona iiLotus Cars njengophawu lwehlabathi jikelele" - ubunewunewu ngengqiqo yokubeka uphawu, kungekhona uphawu ngokuthe ngqo. enxulumene nemifuziselo yabo, uhlobo lohlelo esinokulufumana, umzekelo, kwiFerrari. Ngamahemuhemu abhekiselele kwiPorsche yaseJamani njengembangi "ukuba idutyulwe".
Xa kuthethwa ngeemveliso ezintsha, eyona nto ixabanisayo yiSUV, nehlelelwe ukuba iboniswe ngo-2020, nezakuthatha ilifa lobuchwepheshe bayo kwaVolvo. Kuyabonakala ukuba, le Lotus ingazange ibonwe ngaphambili, iya kuthengiswa kuphela eTshayina.
Okubangela umdla ngakumbi kubantu abanomdla sisibhengezo sezemidlalo, esibekwe ngaphezulu kwe-Evora, uhlobo lweLotus Esprit yanamhlanje. Kwaye, ngokuqinisekileyo, umlandeli we-Elise, eyasungulwa ngo-1996, kwaye kufuneka ikhulise isikhundla sayo, zombini kwixabiso kunye nokusebenza.
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