Awudingi ukuba ngumhlalutyi ukuze uqonde ukuba u-2020 ibingunyaka onzima kwiibrendi, kunye nobhubhani we-Covid-19 okhokelela ekwehleni okukhulu kweentengiso. Nangona kunjalo, kukho okungafaniyo kwaye phakathi kwabo kukho iBMW M, icandelo lezemidlalo le-brand yaseBavaria.
Nangona i-BMW Group ibone intengiso yehla nge-8.4% kunyaka ophelileyo, ithengise iimoto ezizi-2,324,809 zizonke ezahlulwe ngodidi lwe-BMW, i-MINI kunye ne-Rolls-Royce, inyaniso yeyokuba i-BMW M ibonakala ikhuselekile kule ngxaki.
Ngo-2020, kwathengiswa iimoto ze-BMW eziyi-144,218, ukukhula nge-5.9% xa kuthelekiswa no-2019 kwaye, ngaphezu kwayo yonke, irekhodi yokuthengisa ye-BMW M.
Ngokwale nto, ukukhula kunye nerekhodi yokuthengisa kungenxa yempumelelo yeSUV eyandayo yonke indawo. Ukuba ukhumbula kakuhle, uluhlu lweBMW M okwangoku alunangaphantsi kweeSUV ezintandathu (X2 M35i, X3 M, X4 M, X5 M, X6 M and X7 M).
iindaba ezimnandi ngakumbi
Ayikokuthengiswa kwe-BMW kuphela okuzisa ithemba kubamkeli beQela le-BMW. Nangona u-2020 yayingunyaka ongaqhelekanga, iqela laseJamani lide labona intengiso ikhula xa ithelekiswa no-2019 kwikota yokugqibela yonyaka.
Bhalisa kwincwadana yethu
Lilonke, ngeli xesha, ezi zifikelele kwi-686 069 iiyunithi ezithengiswayo, ezimele ukukhula kwe-3.2%. Kodwa kukho ngaphezulu, kunye nokuthengiswa kweemodeli zodidi (i-Series 7, i-Series 8 kunye ne-X7) kunye neemodeli zombane zikhulile kulo nyaka uphelileyo.
Ukuthetha ngezokuqala, nangona i-BMW ibone ukuthengiswa kwehle nge-7.2%, iimodeli zayo ezintathu ezibiza kakhulu zazibona zikhula nge-12.4%, ziqokelela, kunye, iiyunithi ze-115,420 ezithengiswa ngo-2020.
Ngokufika kwe-iX3 ngo-2021, ukuthengiswa kweemodeli zombane zeBMW kulindeleke ukuba kuqhubeke ukukhula.
Iimodeli zombane (zombini i-BMW kunye ne-MINI), ezibandakanya i-plug-in hybrids kunye ne-100% yombane, inyuke nge-31.8% xa kuthelekiswa no-2019, ngokukhula kwe-100% yeemodeli zombane ezihlala kwi-13% kunye ne-plug-in hybrids kwi-38.9%. .