I-Nissan, inkokeli kwimakethi ye-crossover, izityhilele izinto ezisetyenziselwa ukuvavanya iimodeli zayo. Ngaba unomdla?
Le ndlela yohlobo lwaseJapan, engaqhelekanga ukutsho, ijonge ukuphindaphinda iimeko eziqhelekileyo zemihla ngemihla. KuDavid Moss, i-vice-president Centre ye-Technical Centre e-Nissan yaseYurophu, injongo kukuqinisekisa ukuba izithuthi zivavanywa ngokucokisekileyo ukuhlangabezana neemfuno zabathengi, nokuba "sibukeka njengabaqambi be-eccentric", uthi.Ukusukela ngo-2007, uNissan wenze ngaphezulu kwe-150,000 iimvavanyo kulo lonke uluhlu lwe-crossover, kubandakanya:
- Ukusetyenziswa kweerobhothi ezikhethekileyo ukuvula nokuvala iifestile ubuncinci amaxesha angama-30,000 ngemodeli nganye;
- Ukusetyenziswa kwee-wipers ze-windshield kwiiyure ze-480 ngezantya ezahlukeneyo kunye neemeko zemozulu;
- Ukusetyenziswa kwenkqubo ye-stereo kwivolumu ephezulu yeentsuku ze-1200 kunye neengoma zomculo ezikhethiweyo ezikhethiweyo, kubandakanywa nokuphakama kukaMariah Carey kunye nomculo ophantsi wendlu yaseJamani;
- Ukulahla izisindo zokuqinisekisa ukuba uphahla lweglasi lunokuxhasa ubunzima bebhere yegrizzly ekhwela imoto;
- Ukusetyenziswa kweekomityi ezahlukeneyo, iibhotile kunye nezikhongozeli ukujonga ukuba luncedo kwezibambi zekomityi kunye neengxowa eziseminyango.
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Ukuzinikela kukaNissan kubangele ukuba ibhegi yasemva kweQashqai iphinde yenziwe ngokutsha, xa kuvela iindaba zokuba ibhotile entsha yohlobo lweti eluhlaza yaseJapan edumileyo ayizukungena kuyo ngaphandle kokubotshwa kancinci.
Banqabile abantu bakwaNissan andithi? Kodwa inyaniso kukuba isicwangciso sikaNissan sihlawule: kunyaka odlulileyo, ukuthengiswa kwe-crossover ye-Nissan kudlule iiyunithi ezingama-400,000 eYurophu, ehambelana nesabelo se-12.7% ye-market over market. Yimeko yokuthi "ukuba ayaphukanga, musa ukuyilungisa".
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