Fika, ubone kwaye uphumelele. Kubaphathi abaphezulu kwi-CUPRA, eli binzana linokuba sisishwankathelo seminyaka emithathu yokuqala yobomi bophawu lwaseSpain. Wazalwa ngo-2018, i CUPRA ikhule ngaphezu kobekulindelekile.
Umoya wokwaneliseka uye wabonakala kudliwanondlebe lweRazão Automóvel noCarlos Galindo, uMlawuli weNtengiso yeMveliso yeCUPRA, kumsitho wesikhumbuzo seminyaka emithathu yophawu lwaseSpain. “Indlela yeCUPRA ibingaqhelekanga. Kulo nyaka uphelileyo, ngaphandle kwayo yonke imiqobo, besikuphela kohlobo lokukhulisa i-11% eYurophu”.
Isiphumo esenze uCarlos Galindo wanebhongo ngokukodwa, kungekuphela nje ngamanani, kodwa nangendlela ephunyezwe ngayo: “I-CUPRA ibonise inkuthazo kunye nokomelela okumangalisayo. Ngaxeshanye nemiceli mngeni yobhubhane, ngo-2020 saphehlelela imodeli yokuqala ye-100% ye-CUPRA, iFormentor. Yayilixesha elilindelwe kakhulu kuthi sonke”.
IDNA yeCUPRA
Akufanele simangaliswe yinzondelelo kaCarlos Galindo yeCUPRA. Kukho isizathu esibambekayo solu mdla: UCarlos Galindo wabona kuzalwa iCUPRA. Ungomnye wabo bajongene neprojekthi ukususela ekuqaleni: "Ayiyiyo yonke imihla ukuba sinokuthatha inxaxheba ngokusebenzayo ekuzalweni kohlobo olutsha lwemoto", wasityhilela.
Ngaphambi kweCUPRA, uCarlos Galindo wayezinikezele kwi-SEAT, apho wayengomnye wabo bajongene nenkqubo yophuhliso lweLeon noLeon CUPRA. Kwakunjalo ngokuchanekileyo olu lwazi olunqamlekileyo lweempawu ezimbini ezimbeka phantsi "kweradar" kaWayne Griffiths, i-CEO ye-CUPRA, ukunceda ukucacisa isikhokelo sohlobo olutsha.
UCarlos Galindo, uMlawuli weNtengiso yeMveliso kwi-CUPRAI-CUPRA ine-DNA yayo echazwe kakuhle kakhulu. Luphawu olulungiselelwe abo bathanda ukuqhuba kwaye bafuna ubucukubhede. Lo myalezo ucace kakhulu.
Ukuqaliswa kwe-brand efana ne-CUPRA, apho ukuqhuba ukuzonwabisa kungenye yeentsika ezisisiseko, ngexesha apho abathengi babonakala bebeka into encinci kwaye ibaluleke kakhulu kulo mbandela kunokubonwa njengomngcipheko, kodwa uGalinto ukhetha igama elithi "ithuba" : “Abathengi bethu batolike kakuhle uphawu lweCUPRA. Kwaye iziphumo ziyabonakala. ”
Yintoni esinokuyilindela kwiCUPRA
Kwakungenakuphepheka. Njengomlawuli wentengiso yemveliso ye-CUPRA, sabuza uCarlos Galindo ukuba kuyafaneleka ukuba uhlale ulinde i-CUPRA Ibiza. Impendulo yeza ngendlela entsonkothileyo, kodwa ikhatshwa luncumo olunyanisekileyo: “ukusuka kwi-CUPRA ungalindela into obungayilindelanga”. Impendulo esikhokelela ekubeni sikholwe ukuba akuyi kubakho CUPRA Ibiza, kodwa nangona kunjalo, sibophekile ukuba sivumelane noCarlos Galindo.
Umntu ebelindele CUPRA Formentor VZ5 ? "I-SUV ephezulu" ene-injini ye-turbo ye-cylinder emihlanu kunye ne-390 hp yamandla. Mhlawumbi akukho mntu.
Kwelinye icala, amagosa eCUPRA azi kakuhle apho afuna ukuya khona. "I-CUPRA Born iya kuba yi-100% yethu yokuqala yombane", imodeli eya kukhawuleza idibanise iinguqulelo zombane zeCUPRA Leon kunye nokhuphiswano lwayo "abazalwana": i-CUPRA e-Racer yeesekethe ze-asphalt, kunye ne-CUPRA Extreme E yeesekethe zomhlaba. . “Ukhuphiswano belusoloko lukhona kwiDNA yeCUPRA kwaye luza kuqhubeka”, usikhumbuza umphathi.
Intsapho eya kudibaniswa nenye imodeli yombane ye-100% kwi-2024: i-CUPRA Tavascan, i-SUV yezemidlalo ene-306 hp yamandla kunye ne-500 km yokuzimela. Kwabanye, i-CUPRA izalisekise i-ajenda ngokupheleleyo: ayisondiso se-SEAT, ingaphezulu koko. Ngokuphathelele izicwangciso zeCUPRA zeminyaka embalwa ezayo, uGalindo uphindaphinda ibinzana esele silazi: "ukusuka kwi-CUPRA ungalindela into engalindelekanga". Ngoko siza.