Rhoqo ngonyaka umcebisi waseNyakatho Melika i-Interbrand inikezela ingxelo yayo kwiimpawu ze-100 ezibaluleke kakhulu kwihlabathi kwaye kulo nyaka akukho nto. Njengoko kwenzekile kulo nyaka uphelileyo, iimoto ezili-15 ziyinxalenye yale Top 100.
Kukho iintsika ezintathu zovavanyo lwe-Interbrand ukwenza olu luhlu: ukusebenza kwemali yeemveliso okanye iinkonzo ze-brand; indima yophawu kwinkqubo yesigqibo sokuthenga kunye namandla ophawu ukuze kukhuselwe ingeniso yenkampani yexesha elizayo.
Ezinye izinto ezili-10 zithathelwa ingqalelo kwinkqubo yovavanyo, zihlulwe zibe ngamaqela amathathu. Ubunkokeli, ukuBandakanya nokuBandakanya. Kweyokuqala, ubuNkokeli, sinemiba yolwalathiso, uvelwano, ulungelelwaniso kunye nobukrelekrele; kowesibini, Ukubandakanyeka, sinomahluko, ukuthatha inxaxheba kunye nokuhambelana; kwaye kwesesithathu, Ukufaneleka, sinobukho bezinto, ubudlelwane kunye nokuthembana.
Ukuba kulo nyaka uphelileyo lo bhubhani ulichaphazele kakubi ixabiso leempawu zemoto, ngokungafaniyo nelezinye iibrendi ezingezizo iimoto, ngakumbi ezobuchwephesha, ezithe zaphela zixhamla ekukhawuleziseni inguqu yedijithali kulo nyaka uphelileyo, ngo-2021 kukho ukubuyiswa kwemveliso. elo xabiso lilahlekileyo.
Zeziphi iibrendi zemoto ezili-15 ezibaluleke kakhulu?
Uphawu lokuqala lweemoto phakathi kweempawu ze-100 ezibaluleke kakhulu yiToyota, eza kwindawo yesi-7, isikhundla esiye sahlala ukususela ngo-2019. Enyanisweni, i-podium kwi-2021 iphinda into esiyibonile kwi-2020 kunye ne-2019: i-Toyota, i-Mercedes- Benz kunye neBMW. I-Mercedes-Benz isemva kweToyota ngoko nangoko, ikuphela kweentlobo ezimbini zeemoto kwiTop 10.
Eyona nto imangalisayo yonyaka yayikukunyuka kukaTesla okumangalisayo. Ukuba ngo-2020 yaqala ukugqalwa kolona phawu luphezulu lwe-100, yafikelela kwindawo ye-40 iyonke, kulo nyaka iye yaphakama yaya kutsho kwindawo ye-14, ibe lolona hlobo lwemoto lwe-4 luxabiseke kakhulu, isusa uHonda kweso sikhundla.
Kukwaqaqambile nakwi-Audi kunye neVolkswagen, eyogqitha iFord, ngokunjalo neyakwaMINI, etshintshe izikhundla ngeLand Rover.
- IToyota (i-7th iyonke) - i-$ 54.107 yezigidigidi (+ 5% ngaphezu kwe-2020);
- Mercedes-Benz (8th) - $ 50.866 billion (+ 3%);
- I-BMW (i-12) - i-$ 41.631 yezigidigidi (+ 5%);
- I-Tesla (i-14) - i-US $ 36.270 yezigidigidi (+ 184%);
- Honda (25th) - $ 21.315 billion (-2%);
- Hyundai (35th) - $ 15.168 billion (+6%);
- I-Audi (i-46th) - i-$ 13.474 yezigidigidi (+ 8%);
- Volkswagen (47th) - $ 13.423 billion (+ 9%);
- Ford (52nd) - $ 12.861 billion (+ 2%);
- I-Porsche (i-58th) - i-$ 11.739 yezigidigidi (+ 4%);
- Nissan (59th) - $ 11.131 billion (+ 5%);
- Ferrari (76th) - $ 7.160 billion (+ 12%);
- Kia (86th) - $ 6.087 billion (+4%);
- I-MINI (i-96th) - i-5.231 yezigidigidi zee-euro (+ 5%);
- I-Land Rover (i-98th) - i-5.088 yezigidi zeedola (0%).
Ngaphandle kweempawu zeemoto kunye nokuphinda kuqwalaselwe i-100 ephezulu, ezona mpawu zintlanu zixabisekileyo kwihlabathi ngokutsho kwe-Interbrand zonke zezecandelo lobuchwephesha: iApple, iAmazon, iMicrosoft, iGoogle kunye neSamsung.
Umthombo: Interbrand