Imbali yeLogos: Toyota

Njengabanye abenzi beemoto ezininzi, iToyota ayizange iqale ngokwenza iimoto. Imbali ye-brand yaseJapan ibuyela phakathi kwiminyaka ye-20s, xa i-Sakichi Toyoda iphuhlisa uthotho lwee-looms ezizenzekelayo, ezihambele phambili kakhulu ngelo xesha.

Emva kokufa kwakhe, i-brand yashiya imboni ye-textile kwaye yathatha ukuveliswa kweemoto (ephefumlelwe yinto eyenziwa kwilizwekazi elidala) izinyo kunye nezikhonkwane, ezaziphethe unyana wakhe, uKiichiro Toyoda.

Ngowe-1936, inkampani - eyathengisa izithuthi zayo phantsi kwegama losapho Toyota (kunye nesimboli esezantsi ekhohlo) - kusungulwe ukhuphiswano loluntu lokuyilwa kwelogo entsha. Kumagama angaphezu kwamawaka angama-27, kuye kwavela oonobumba abathathu besiJapan (ezantsi, embindini) abaguqulelwe ngokuthi “ IToyota “. Uphawu wakhetha ukutshintsha "D" ngokuba "T" egameni kuba, ngokungafaniyo negama losapho, lo kwakufuneka kuphela imivumbo ezisibhozo ukuba ibhalwe - ehambelana nenombolo lucky Japanese - kwaye kwaba ngokubonakalayo kunye nefonetiki elula .

FUNDA KWAKHONA: Imoto yokuqala yakwaToyota yayiyikopi!

Emva konyaka, kunye nemodeli yokuqala - iToyota AA - ejikeleza kwiindlela zaseJapan, iToyota Motor Company yasungulwa.

Kwasebudeni beminyaka yee-1980, iToyota yaqala ukuqonda ukuba ilogo yayo yayingathandeki kwiimarike zamazwe ngamazwe, nto leyo eyayithetha ukuba uphawu lwaludla ngokusebenzisa igama elithi “Toyota” endaweni yeempawu zemveli. Ngaloo ndlela, ngo-1989 i-Toyota yazisa i-logo entsha, equka ii-ovals ezimbini ezinqamlekileyo ngaphakathi kwehupula enkulu. Nganye yale milo yejometri yafumana iicontours ezahlukeneyo kunye nobukhulu, obufana ne "brush" yobugcisa obuvela kwinkcubeko yaseJapan.

Ekuqaleni, kwakucatshangelwa ukuba le simboli yayiyi-tangle nje yamakhonkco angenalo ixabiso lembali, elikhethwe ngentando yesininzi ngophawu kunye nexabiso layo elingumfuziselo lishiywe kwingcamango yomntu ngamnye. Kuye kwagqitywa kamva ukuba ii-ovals ezimbini ezimile phakathi kweringi enkulu zazimele iintliziyo ezimbini – eyomthengi neyenkampani – kwaye i-oval engaphandle yayimela “ilizwe elibandakanya iToyota”.

Nangona kunjalo, ilogo yeToyota ifihla intsingiselo esengqiqweni nevakalayo. Njengoko unokubona kulo mfanekiso ungasentla, unobumba ngamnye kwabathandathu begama lebhrendi bazotywe ngobuchule kwisimboli ngamakhonkco. Kutshanje, ilogo yeToyota yaqwalaselwa liphephandaba laseBritane i-Independent njengenye “yeyona nto iyilwe kakuhle”.

Ngaba uyafuna ukwazi ngakumbi malunga neelogo zezinye iibhrendi?

Cofa kumagama ezi mpawu zilandelayo: BMW, Rolls-Royce, Alfa Romeo, Peugeot. Apha eRazão Automóvel, uya kufumana "imbali yeelogo" veki nganye.