Uzimisele ukubuyela kwimarike yaseMntla yaseMelika, i-PSA yesiPutukezi uCarlos Tavares sele ichaze isicwangciso esiya kusisebenzisa. Ngokusisiseko, kuthatha ithuba lolwazi lokuba ukufunyanwa kwayo kwamva nje, i-Opel, sele inalo malunga ne-USA, ukusuka apho, ukuphuhlisa iimodeli eza kuhlasela ngazo uMntla Melika.
Ulwazi, ngaphezu koko, luqinisekiswe yi-CEO ye-PSA, eyathi, kwiingxelo ngexesha leNgqungquthela ye-Automotive News World Congress, e-Detroit, ibonise ukuba iimveliso zokuqala zentengiso yaseMelika ziya kuphuhliswa ngenkxaso yeenjineli ze-Opel. Waqinisekisa ukuba, "ziyakwazi ukuqinisekisa ukuba iimoto eziza kuqaliswa e-USA zithobela yonke imimiselo efunekayo ukuze zikwazi ukuthengiswa kule marike".
Nangona isiPhuthukezi salile ukutyhila igama lophawu lweqela lePSA acinga ukungena ngalo eNyakatho Melika, uLarry Dominique, i-CEO yePSA kuMntla Melika, uye wachaza ixesha elithile ukuba isigqibo malunga nophawu sele senziwe. . . Ukuba yiloo nto kwaye ichasene noko kwakuthuthukisiwe ekuqaleni, isenokungabi yi-DS.
Iimodeli zase-US sele ziphuhliswa
Kusekho iimodeli, uCarlos Tavares uthe iimodeli ekuthethwa ngazo sele zikwinqanaba lophuhliso, nangona bengakhange baveze ukuba baya kukwazi nini ukufikelela kwimarike yaseMelika.Kufuneka kukhunjulwe ukuba i-Opel iyazazi izinto ezithe ngqo kwimarike yaseMelika, iphuhlise kwaye yathumela iimodeli ezithengiswa eMelika, njengeCascada, Insignia, phakathi kwezinye, ngelixa iphantsi kweGeneral Motors. Apho, nangona kunjalo, zazithengiswe ngelogo ye-Buick - kwixesha elidlulileyo, siye sabona i-Opel ithengiswa e-US kunye nophawu lweSaturn olungasebenziyo kunye neCadillac.
Isicwangciso sokubuya sezigaba ezithathu
Ngokumalunga nesicwangciso ngokwaso ngombono wokubuyela kweqela kwimarike yaseMelika (i-Peugeot yashiya kwi-1991, i-Citroën ngo-1974), i-Tavares ibonise ukuba ukuhlaselwa kwaqala ekupheleni kwe-2017, ngokusungulwa kwenkonzo yokuhamba ye-Free2Move, kwisixeko. yase Seattle. Oku kuya kulandelwa, ngokutsho kweReuters, ngesigaba sesibini, ngokusekelwe kwiinkonzo zezothutho, kwiinqwelo zeqela le-PSA, njengendlela yokunceda ukudala imbono enkulu kunye nengcono yeempawu zeqela, kunye nomthengi waseMelika.
Okokugqibela kwaye kuphela kwisigaba sesithathu, kukuba iPSA ivuma ukuba zithengisa izithuthi zegama leqela, eMelika.