U-MINI ufuna ukuba lilizwi elisebenzayo kubugcisa basezidolophini kwaye azibandakanye neVhils Studio, Iminente kunye ne-Underdogs

I-MINI isandula ukubhengeza intsebenziswano kunye neVhils Studio, i-Iminente kunye nePlataforma Underdogs, njengendlela yokuthatha ilizwi elisebenzayo kwindawo yenkcubeko yasezidolophini.

Kumsitho owenzeka ePanorâmico de Monsanto, kanye embindini weLisbon, iBMW Group brand nayo yathatha ithuba lokubonisa uluhlu oluhlaziyiweyo lwemodeli, esele ifumaneka ePortugal.

Intsebenziswano ye-MINI nala maqumrhu mathathu enkcubeko iya kuhlala isithuba esingangonyaka, kunethuba lokwandiswa.

Ibandakanya ntoni?

I-MINI, ngokwayo enendalo yasezidolophini, idibene neVhils Studio, i-Iminente kunye ne-Underdogs ukudala iiprojekthi ezifanayo ezinegalelo ekuphuculeni ubomi ezixekweni, rhoqo ngobugcisa.

Injongo kukugxininisa (nangaphezulu) ukudibanisa kwe-brand yaseBrithani kwinkcubeko yasezidolophini kunye nokuqinisa umlingiswa ophazamisayo oye wahamba nayo kwiminyaka embalwa edlulileyo, ngexesha elifanayo ukuba "linika ilizwi kwicandelo lobugcisa".

Isiphumo sokuqala sale ntsebenziswano yifilimu - eya "kuboniswa" kwiintanethi zentlalo yeempawu ezibandakanyekayo - ezibonisa ukuba ezi zigqeba ezine zabelana ngemilinganiselo efana nokunyamezela, ukulingana, ubumbano kunye nokubandakanywa.

Nangona kunjalo, amanyathelo alandelayo sele echazwe kakuhle. Olandelayo ungoSeptemba, kumnyhadala we-Iminente (ozakufumana inkxaso yakwa-MINI), nezakuthi okokuqala ibonise imiboniso bhanya-bhanya. Inkqubo "yilwa" ngokubambisana nomculi uVhils.

KuPedro Faria, uMphathi weBrand we-MINI ePortugal, le ntsebenziswano, eyinxalenye yeprojekthi yamazwe ngamazwe ye-MINI Voices, idibanisa ngokugqibeleleyo nomoya wedolophu, owawufuna ukuthatha isimo sengqondo esisebenzayo kwinkqubo yokuguqula izixeko.

Siyavuya kakhulu ngentsebenziswano nala maqumrhu mathathu enkcubeko, avunyiweyo kuzwelonke nakwihlabathi jikelele, ngenxa yetalente yawo kunye nokuyila kwawo. Ukwazi ukwabelana ngamava, ukufunda malunga nezinye iimbono kunye nokusebenzisana kwiiprojekthi ezahlukeneyo kuya kuvumela uphawu ukuba luthathe ilizwi elisebenzayo ekubhiyozeleni inkcubeko yasezidolophini, njengentshukumo yokuguqulwa okuqhubekayo kwezixeko. Ngokuqinisekileyo i-asethi enkulu ye-MINI.

UPedro Faria, uMphathi weBrand weMINI ePortugal

Ngakolunye uhlangothi, uRomain Trevisan, i-CEO ye-Vhils Studio, i-Iminente kunye ne-Underdogs ichaza ukuba injongo "kukuphuhlisa kunye neeprojekthi zobugcisa ze-MINI ezinokuthi zibe negalelo ngokuqinisekileyo ekuphuculeni amalaphu obugcisa basezidolophini kunye nokuphucula ubomi kwizixeko" .

Uluhlu oluhlaziyiweyo luncede "ukupeyinta" umcimbi

Emva kokubonisa le ntsebenziswano, rhoqo ngeendonga ezinemibala yePanoramic yaseMonsanto njengemvelaphi, i-MINI iphinde yathatha ithuba lokubonisa iMINI Electric entsha, i-MINI 3 kunye ne-5 doors, i-MINI Convertible kunye neyona nto inamandla i-MINI John Cooper Woorks.

Zonke ezi modeli ngoku ziyafumaneka ukuba zithengiswe kwilizwe lethu.