Kwiminyaka yakutshanje kuninzi okuthethwa ngako izithuthi ezizimeleyo . Kwaqalwa ngeemoto eziziqhoboshele ngokwazo kwaye ngoku sifikelele kwinqanaba apho uqikelelo lwalatha kwikamva apho siya kuba ngabakhweli nje kwiimoto zethu.
Ujongene nale paradigm engenanto yeemvakalelo Porsche ndagqiba kwelokuba... uyafika ! Indlela yokusabela yophawu lwaseJamani yeza ngoMlawuli oyiNtloko wentengiso kwimarike yaseMntla Melika, uKlaus Zellmer, ecaleni kwe "Rennsport Reunion VI" wachaza. umbono wePorsche kwixesha lokuqhuba ngokuzimeleyo.
Ngokutsho kukaKlaus Zellmer Porsche unenjongo yoku gcina iipedali , I isiteringi kwaye, ukuba kunokwenzeka, kwibhokisi yesandla , nangona kuqikelelwa ukusetyenziswa kobuchwephesha bokuqhuba ngokuzimela. Konke oku kuvumela, ngokutsho kwe-brand executive, "ukudibanisa" kwimoto.
Inqanaba lesi-3 kunye nelesi-4 lokuqhuba ngokuzimeleyo lilungile, inqanaba lesi-5 lininzi kakhulu
Into eceba ukuyenza iPorsche kwiimodeli zayo zexesha elizayo kukunika umniniyo ithuba lokuqhuba imoto nanini na efuna. Ngaphandle kokwala ukuzimela ngokupheleleyo iimodeli zayo, iPorsche iceba ukuxhobisa iimoto zayo ngeenkqubo zokuqhuba ezizimeleyo. inqanaba lesi-3 okanye nkqu inqanaba lesi-4 , kodwa soze inqanaba lesi-5 (inqanaba apho imoto ingenazo iipedali okanye ivili lokuqhuba).
Bhalisa kwincwadana yethu apha
Nangona uKlaus Zellmer ebona ukuba uncedo kunye neenkqubo zokuzimela zokuqhuba zinceda umqhubi kwiimeko zendlela, i-executive yathi i-brand iyala ukususa ngokupheleleyo umnini kulawulo lwemoto, njengoko kwezinye iimeko uphawu lufuna ukuvumela umqhubi ukuba afumane ulonwabo kwisenzo esilula sokuqhuba.
Ingaba i-brand yaseJamani iya kuphumelela okanye ithathe isigqibo sokugcina esi sikhundla asiqinisekanga, kodwa ukuba siqinisekisiwe, kufuneka sithethe into enye kuphela kwi-Porsche, egameni lazo zonke iipetroli: enkosi kakhulu!
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