Kuye kwathiwa iinkampani zinoxanduva lokukhula kweemarike. Kodwa yintoni ebonisa ukubola kokuthengiswa kweemoto? Kufuneka ujonge macala onke eprism.
Phantse unyaka ulandelelana, iimoto ezininzi zithengiswa. Njengoko bethetha kwi-jargon yorhwebo, imarike iyakhula.Ngoko ke ukusukela ekuqaleni kwalo nyaka, nangaphezulu.
Njengoko kukho uluvo lokuba umntu akathengi, kuye kwathiwa iinkampani zinoxanduva loku kuthengwa. Kwaye ukusuka apho, amanani amaninzi avela.
Yonke imihla umntu uthetha into efana nale: "ukuba ibingekho iinkampani, andazi ukuba imarike bekuya kuba njani". Kodwa zithini iintengiso kwiinkampani? Zonke ezo ayingomatyala agqithisiweyo kwiinombolo zerhafu eziqala nge-21? Ukurenta kunye neentengiso zokuqeshisa? Ukurenta-imoto? Ke kuthekani ngeemoto ezibonisa uphawu lokuthengisa?
Inyaniso kukuba akukho datha ethembekileyo kwiintengiso kwiinkampani, njengoko zikhona kwamanye amazwe. Kuphela ngokudibanisa okanye ngokuhlanganiswa kwe-brand-by-brand umsebenzi onokuthi ukwazi into ethile. Kodwa kufanelekile ukujonga ukubola kwemarike.
Ngokuphathelele ukuhlawula ngenombolo yerhafu, kungcono ukulibala. Idatha ikhona - ngokubhaliswa kobunikazi - kodwa ayenziwa esidlangalaleni.
Ukurenta kunye nokuqeshisa ziinketho zemali ngokwesiko ezisetyenziswa ziinkampani, ezinika umbono wendlela ukuthengwa kwesi jelo. Ngamnye kubo uxabisa kufutshane ne-16% yemarike yemoto iyonke, ngoko sinayo apha isithathu sokuthengiswa kweemoto ePortugal.
Ukurenta imoto lijelo elikhethekileyo. Okokuqala, lixesha lonyaka, kwaye ukuthenga kugxile kwi-Ista, iHlobo kunye neKrisimesi. Kwakhona, inxalenye yemodeli yeshishini labo yenza iimoto ezikhutshiweyo zingathengiswa. Ziyaqeshisa kwaye emva kokuqeshisa zingena kwimarike yeemoto esele zisetyenzisiwe. Kwaye, ekugqibeleni, abafumana ukusetyenziswa kweemoto ezirentwayo ngabantu babucala. Yiyo loo nto, nabarhwebi abavela kumazwe angaphandle abasoloko bexhomekeke kwi-RaC (esi sisishunqulelo) njengentengiso kwiinkampani.
Kukwakho nepaki yabarhwebi abaphuma kumazwe angaphandle, equka izithuthi zokubonisa, esele zibhalisiwe, kodwa ezingekathengiswa kumthengi wokugqibela, nokuba ziinkampani okanye abantu.
Ukuza kuthi ga ngoku, sinesinye kwisithathu semakethi elungiselelwe iinkampani. Amanani endidla ngokuweva ahlala esiya kuma-60% kwaye ndive malunga nama-70 ekhulwini. Kuqulunqo endilwenzileyo ngokuthe ngqo kwiimpawu, ukuphela kuka-2013 kwakuyi-49 yeepesenti yokuthengisa kwiinkampani, ngokomyinge kuzo zonke iimpawu. Kukho abanye abathengisa kakhulu, kukho abanye abathengisa kancinci, kodwa eli linani.
Zivela phi ezinye? Khawucinge nje ngelaphu leshishini lelizwe kunye neemeko ezithile ezikhethekileyo zabanini beenqanawa ezinkulu. Amashishini amancinci kunye namancinci asathenga okuninzi ngetyala nangenkxaso-mali yawo. Kwaye kwanabanye abanini beenqanawa ezinkulu, ngenxa yezizathu ezingafaniyo, kodwa bahlala befunda kakuhle, bakhetha ukuthenga ngokukhawuleza.
Le yindlela avela ngayo la manani. Iinkampani zixabisa malunga nesiqingatha semarike. Akukho nto ibonisa ukuba umlinganiselo utshintshe kakhulu. Ke iinkampani ziyathenga. Kodwa ezi zabucala nazo. Abantu babucala bakhathazwa yile ngxaki. Kwaye iinkampani nazo.