I-GM (i-General Motors) iyaqhubeka nokuthengisa iimpawu kwipotfoliyo yayo. Kwi-2004 ivalwe i-Oldsmobile, ngo-2010 (ngenxa yokuchithwa kwemali) i-Pontiac, i-Saturn kunye ne-Hummer (igama liya kubuya, ngo-2012 lithengise i-SAAB, ngo-2017 kwi-Opel kwaye ngoku, ekupheleni kwe-2021 iya kuphawula i-farewell ye-Australian Holden. .
Ngokutsho kukaJulian Blisset, usekela-mongameli we-GM wemisebenzi yamazwe ngamazwe, isigqibo sokuvala i-Holden ngenxa yokuba utyalo-mali olufunekayo ukwenza uphawu luphinde lukhuphisane e-Australia naseNew Zealand lugqithise ukubuya okulindelekileyo.
I-GM yongezelela kwakhona ukuba isigqibo sokuphelisa imisebenzi ye-Holden yinxalenye yomzamo "wokuguqula imisebenzi yamazwe ngamazwe" yinkampani yase-US.
Ukuvalwa kukaHolden ziindaba, kodwa akumangalisi
Nangona isanda kubhengezwa, ukupheliswa kwe-brand Holden yase-Australia kudala kulindelwe. Emva kwayo yonke loo nto, uphawu olusekelwe kwi-1856 kwaye i-1931 yajoyina i-portfolio ye-GM, ilwa nokuhla okukhulayo kwiintengiso ixesha elithile.
Bhalisa kwincwadana yethu
Emva kokuba inkokeli kwiimarike zase-Australia naseNew Zealand, ekuqaleni kwe-2017 GM yayinqume ukuphelisa ukuveliswa kwezithuthi e-Australia, oko kukuthi, iimodeli (ezimbalwa) zendawo yaseHolden, njengeCommodore okanye iMonaro.
Ukususela ngoko, i-brand yase-Australia ithengise imodeli kuphela, njenge-Opel Insignia, i-Astra okanye ezinye iimodeli ezivela kwiimpawu ze-GM, apho isimboli se-Holden sisetyenziswe kuphela kwaye, ngokuqinisekileyo, ivili lokuqhuba kwicala lasekunene.
Ukufumana umbono wokwehla kwentengiso ye-Holden, ngo-2019 uphawu lwathengisa ngaphezulu kweeyunithi ezingama-43,000 eOstreliya xa kuthelekiswa neeyunithi eziphantse zibe yi-133,000 ezithengisiweyo ngo-2011 - ukuthengisa bekusehla kule minyaka ilithoba idlulileyo.
Inkokeli yentengiso iToyota, ngokuthelekisa, ithengise ngaphezulu nje kweeyunithi ezingama-217,000 ngo-2019 - iHilux iyodwa ithengise ngaphezulu kwayo yonke iHolden ngo-2019.
Ukongeza kokunyamalala kwe-Holden, i-GM ikwabhengeze ukuthengiswa kwesityalo sayo eThailand kuDonga oluKhulu lwaseTshayina. EOstreliya naseNew Zealand iGM inabasebenzi abangama-828 kwaye eThailand bayi-1500.
Nangona kunjalo, iFord Australia (eyekile nokuvelisa iimoto kweli lizwe) yabhenela kuTwitter ukuze ithi ndlela-ntle kwimbangi yayo “yanaphakade” - kokubini kwiintengiso nakukhuphiswano, ngakumbi kwiiV8 Supercars ezihlala zinomtsalane.
1/1 - Sonke apha eFord Australia sibuhlungu kukuva iindaba zokuba uHolden uya kuyeka ukusebenza. I-Holden luphawu olunophawu olubambe indawo ekhethekileyo entliziyweni yabantu abaninzi base-Australia, kwaye yenze okuninzi ukubumba umzi-mveliso weemoto wase-Australia kunye nelizwe…
- Ford Australia (@FordAustralia) NgoFebruwari 17, 2020
I-2/2 - Izithuthi zayo ziye zaba ngabakhuphisana abafanelekileyo endleleni kunye nakwi-racetrack. Kubahlobo bethu baseHolden, enkosi ngokusigcina sikwizinzwane zethu kwaye besikhuthaza ukuba sihlale sijonge phezulu. Siza kukukhumbula.
- Ford Australia (@FordAustralia) NgoFebruwari 17, 2020