Ngaba ubusazi ukuba iPortugal yenye yezona ntengiso zibalulekileyo zokwandiswa kweToyota kwilizwekazi laseYurophu? Ngaba ubusazi ukuba umzi-mveliso wokuqala we-brand eYurophu sisiPhuthukezi? Yinto eninzi kweli nqaku.
Siza kumamela ubungqina babathengi, siqhube iimoto zokhuphiswano, izinto zakudala zohlobo kunye neemodeli zamva nje, kwi-epic yamawaka eekhilomitha kwilizwe lonke.
Ibali elaqala ngo-1968, ngokutyikitywa kwekhontrakthi yeToyota yokungenisa elizweni yasePortugal nguSalvador Caetano. I-brand (Toyota) kunye nenkampani (uSalvador Caetano) amagama abo kwilizwe lethu angenakuhlukaniswa.
Iimodeli ezinomdla kakhulu
Kule minyaka ingama-50, iimodeli ezininzi ziphawule imbali yeToyota ePortugal. Ezinye zazo ziye zaveliswa kwilizwe lethu.Qikelela ukuba siza kuqala ngantoni...
Toyota Corolla
Kwaye asinakuqala olu luhlu ngenye imodeli. IToyota Corolla yenye yezona modeli zibalulekileyo kushishino lweemoto kwaye ikwangomnye wamalungu osapho athengiswa kakhulu embalini.
Yaqala ukuveliswa ePortugal ngo-1971 kwaye ukusukela ngoko ibisoloko ikhona ezindleleni zethu. Ukuthembeka, intuthuzelo kunye nokhuseleko zizichazi ezintathu esizinxulumanisa ngokulula nenye yeemodeli ezibalulekileyo kwimbali yakwaToyota.
Toyota Hilux
Imbali yeToyota yeminyaka engama-50 ePortugal ayenziwanga nje ngeemodeli zabakhweli. Icandelo lezithuthi ezilula zorhwebo belisoloko libaluleke kakhulu kwiToyota.
IToyota Hilux ngumzekelo omhle. Ilori yeveni yoluhlu oluphakathi oluye lwafaniswa namandla, umthamo wokuthwala umthwalo kunye nokuthembeka kuyo yonke imarike. Imodeli eyaveliswa nasePortugal.
Toyota Hiace
Phambi kokuvela kweeminivans, iToyota Hiace yenye yeemodeli ezikhethwe ziintsapho zamaPhuthukezi kunye neenkampani zokuthutha abantu nempahla.
Kwilizwe lethu, ukuveliswa kweToyota Hiace kwaqala ngo-1978. Yayiyenye yeemodeli ezanceda iToyota ukuba ibambe i-22% yesabelo semarike yezithuthi zelizwe ngo-1981.
Toyota Dyna
Ecaleni kweCorolla kunye neCorona, iToyota Dyna yayiyenye yeemodeli ezintathu ezasungula umgca wemveliso kumzi-mveliso wakwaToyota eOvar ngo-1971.
Ubusazi na ukuba ngo-1971, umzi-mveliso we-Ovar wawungowona mzi-mveliso wale mihla nowona uphambili kweli lizwe? Impumelelo ebaluleke ngakumbi ukuba sithathela ingqalelo into yokuba uSalvador Fernandes Caetano, onoxanduva lokufika kweToyota ePortugal, wayila, wakha waza wafaka umzi-mveliso kwiinyanga nje ezili-9.
Toyota Starlet
Ukufika kweToyota Starlet eYurophu ngo-1978 yimeko yeparadigmatic “yokufika, ukubona nokuphumelela”. Ukuza kuthi ga ngo-1998, xa yathatyathelwa indawo yi-Yaris, i-Starlet encinci yayisoloko ikhona ekuthembekeni nasekukhetheni amanqanaba aseYurophu.
Ngaphandle kobukhulu bayo bangaphandle, i-Starlet ibonelele ngesithuba esilungileyo sangaphakathi kunye nobungqongqo obuqhelekileyo bolwakhiwo uToyota osoloko ebaqhelanisa nabathengi bayo.
IToyota Carina E
Yasungulwa ngo-1970, iToyota Carina yafumana ukubonakaliswa kwayo kokugqibela kwisizukulwana se-7, eyasungulwa ngo-1992.
Ukongeza kuyilo kunye nendawo yangaphakathi, iCarina E yaphuma kuluhlu lwezixhobo ezinikezelayo. Kwilizwe lethu, bekukho indebe yesantya sohlobo olunye, ngenkxaso yeToyota, eyayineToyota Carina E njengeyona nto iphambili.
Toyota Celica
Kule minyaka ingama-50 yeToyota ePortugal, iToyota Celica ngokungathandabuzekiyo yayiyeyona moto izinikeleyo yezemidlalo yohlobo lwaseJapan, iphumelele kungekuphela nje ezindleleni kodwa nakwizigaba zeerali.
Abaqhubi abafana noJuha Kankkunen, uCarlos Sainz, kunye nasePortugal, uRui Madeira, owathi ngo-1996 waphumelela iRally de Portugal, kwivili leCelica kwiqela le-Italian Grifone, waphawula imbali yalo mzekelo.
IToyota Rav4
Kuyo yonke imbali yayo, iToyota ilindele ngokuphindaphindiweyo iindlela kwiimarike zeemoto.
Ngo-1994, i-Toyota RAV4 yafika kwimarike, kwiindawo ezininzi zecandelo le-SUV - namhlanje, iminyaka engama-24 kamva, lelinye lamacandelo akhula ngokukhawuleza kwihlabathi.
Ngaphambi kokubonakala kweToyota RAV4, nabani na owayefuna isithuthi esinamandla angaphandle kwendlela kufuneka akhethe ijee "ecocekileyo nenzima", kunye nayo yonke imida efika nayo (induduzo, ukusetyenziswa okuphezulu, njl.).
I-Toyota RAV4 yayiyimodeli yokuqala yokudibanisa, kwimodeli enye, ukukwazi ukuqhubela phambili i-jeep, ukuguquguquka kweeveni kunye nokuthuthuzela kweesaluni. Ifomula yempumelelo eqhubeka ivelisa isiqhamo.
Toyota Land Cruiser
Ecaleni kweToyota Corolla, iLand Cruiser yenye imodeli engenakwahlulwa kwimbali yolu phawu. Inyani enezinto ezininzi "ezisulungekileyo kwaye zinzima", ezinomsebenzi kunye neenguqulelo zodidi oluphezulu, ezenzelwe zonke iintlobo zokusetyenziswa.
Toyota Prius
Ngo-1997, i-Toyota yathatha ishishini lonke ngokumangalisa ngokubhengeza ukusungulwa kwe-Toyota Prius: i-hybrid yokuqala yemveliso yemoto kwishishini lemoto.
Namhlanje, zonke iibrendi zibheja ekufakeni umbane kwiindidi zazo, kodwa iToyota yayiluphawu lokuqala ukuhambela kwelo cala. EYurophu, kwafuneka silinde de kube ngu-1999 ukuze sifumane le modeli, edibanisa ukusetyenziswa okuphantsi kunye nokukhutshwa kwezinto kunye nolonwabo oluphawulekayo lokuqhuba.
Inyathelo lokuqala lithathwe ngakwiToyota esiyaziyo namhlanje.
IToyota ePortugal kwiminyaka engama-50 kamva
Kwiminyaka engama-50 eyadlulayo, iToyota yazisa intengiso yayo yokuqala ePortugal, apho unokufunda khona “iToyota ilapha ukuhlala”. USalvador Fernandes Caetano wayenyanisile. IToyota yenza.
Namhlanje, uphawu lwaseJapan lunikeza uluhlu olubanzi lweemodeli kwimarike yelizwe, ukuqala nge-Aygo eguquguqukayo kwaye iphele nge-Avensis eqhelekileyo, ngaphandle kokulibala uluhlu olupheleleyo lwe-SUV olunayo kwi-C-HR umboniso wabo bonke ubuchwepheshe kunye noyilo. IToyota inento yokunikezela, kunye neRAV4, yenye yeemodeli ezithengiswa kakhulu kwicandelo kwihlabathi liphela.
Ukuba ngowe-1997 ukufakelwa kombane kwinqwelo-mafutha kwakubonakala kukude, namhlanje kuqinisekileyo. Kwaye iToyota yenye yeebrendi ezibonelela ngoluhlu olubanzi lweemodeli ezinombane.
IToyota Yaris yaba yimodeli yokuqala kwicandelo layo ukunika obu buchwepheshe.
Yazi lonke uluhlu lweToyota ePortugal:
Toyota Aygo
Kodwa ngenxa yokuba ukhuseleko, kunye nokusingqongileyo, lelinye lamaxabiso aphambili e-brand, kusekho ngo-2018, zonke iimodeli zeToyota ziya kuxhotyiswa ngezixhobo zokhuseleko zeToyota Sense.
Iinombolo zeToyota Portugal
E-Portugal, i-Toyota ithengise iimoto ezingaphezu kwe-618 lamawaka kwaye ngoku inoluhlu lweemodeli ezili-16, apho iimodeli ezi-8 zineteknoloji ye-Full Hybrid.
Ngo-2017, uphawu lweToyota luphelise unyaka ngesabelo semarike ye-3.9% ehambelana neeyunithi ze-10,397, ukunyuka kwe-5.4% xa kuthelekiswa nonyaka odlulileyo. Ukuqinisa isikhundla sayo sobunkokeli kumbane weemoto, uphawu luzuze ukwanda okubonakalayo ekuthengisweni kwezithuthi ezixubileyo ePortugal (iiyunithi ezingama-3 797), ngokukhula kwe-74.5% xa kuthelekiswa no-2016 (iiyunithi ezingama-2 176).
Lo mxholo uxhaswe ngu