I-Fiat ikhula ePortugal. Ubungqina boku kwakuyintsebenzo yezorhwebo ye-brand yaseNtaliyane ngenyanga ka-Matshi, apho yavuka kwindawo ye-4 kwitshathi yokuthengisa.
Imarike yelizwe yangqina, okokuqala ukususela ngo-2013, ukuhluka okungalunganga kwiintengiso. Xa kuthelekiswa noMatshi ka-2016, ukuthengiswa kweemoto kunye neenqwelo zorhwebo ezilula zehle nge-2.5%. Nangona kunjalo, iqokelelwe ukususela ekuqaleni konyaka, inguqu yemarike ihlala ikwindawo elungileyo. Ikota yokuqala ye-2017 irekhoda ukwanda kwe-3%, ehambelana ne-68 504 yezithuthi ezithengiswayo.Ngaphandle kwenyanga embi kwimarike ngokubanzi, i-Fiat inyuse intengiso yayo nge-2.6% xa kuthelekiswa noMatshi wonyaka ophelileyo. Uphawu lwaseNtaliyane lugcina umkhwa wokukhula ukususela ekuqaleni konyaka. Ngenyanga yoMqungu iphume kwindawo yesithoba, kweyoMdumba yenyuka yaya kutsho kwindawo yesithandathu ngoku ngoMatshi inyuke yaya kwindawo yesine. Ukusebenza kakuhle kuhambelana neeyunithi ze-1747 ezithengiswayo.
Iziphumo zekota yokuqala koku, zintle kakhulu. I-Fiat ikhule i-8.8%, ngaphezu kweemarike, ehambelana nesabelo se-5.92%. Iyonke, ePortugal, uphawu luthengise iimoto ezingama-3544 kulo nyaka. Yiyo, okwangoku, i-brand ye-6 ethengiswa kakhulu.
MARKET: UTesla ulahlekelwa yimali, iFord yenza inzuzo. Yeyiphi kwezi mpawu ixabisa ngaphezulu?
Abaphambili abajongene nokusebenza kakuhle yiFiat 500, inkokeli kwicandelo, kunye neFiat Tipo, eyamkelwa kakuhle kakhulu. Le yokugqibela ibhiyozela iminyaka yayo yokuqala yokuthengisa, ifumaneka kwimibutho emithathu kwaye sele isenza i-20% yeentengiso ezipheleleyo ze-brand kwintsimi yelizwe.
Ngokutsho kweFiat, akukhona nje ukuhlaselwa kweemveliso ezintsha ezithethelela iziphumo ezilungileyo. Ukuphunyezwa kweenkqubo ezintsha zokuthengisa kunye nokuphuculwa kwenethiwekhi yabathengisi, okusaqhubayo, zizinto ezisisiseko ekusebenzeni kakuhle kophawu.