Sonke siyayazi imbali ye amakhonkco amane ukusuka kwa-Audi - uyazi lonke ibali lendlela eza ngayo ngokubanzi kwinqaku lethu - isiphumo somanyano lweempawu ezine zemoto: i-Audi, ngokuqinisekileyo, iHorch, i-DKW kunye ne-Wanderer. Ngaloo ndlela kwazalwa i-Auto Union, i-logo yayo ifanekisela isiphumo esinengqiqo solu manyano - amakhonkco amane adibeneyo.
Yenye yeelogo ezaziwayo lula kumzi-mveliso weemoto, kwaye ngaphandle kotshintsho olwenziwayo lwegraphic, ulwakhiwo lwayo luye lwahlala lungatshintshi kuyo yonke le minyaka ingamashumi.
Kodwa ukubhaliswa izindululo logo ezimbini ityhila ukuba Audi kubonakala ukuba kuqwalaselwa nzulu kwakhona ukuyila amakhonkco amane - njengoko ubona, azikho namakhonkco amane kwakhona.
Isiphakamiso sokuqala sigcina kuphela i-contour yangaphandle yeendandatho, ukususa ngokupheleleyo "ingundoqo" ye-logo yangoku, ngokuchanekileyo oko kwakufanekisela umanyano lwabakhi abane. Eyesibini igcina i-intersection phakathi "kwezindandatho".
Kutheni utshintshe into engophukanga?
Inyaniso mayixelwe, amaxesha e-Auto Union kudala emva kwethu. I-Audi yayiyeyona kuphela kwiimpawu ezine eziye zafika namhlanje, ngoko ke ukumelwa okungokomfanekiso komanyano akusekho sizathu sokuba.Bhalisa kwincwadana yethu apha
Ukususwa kwe "core" kwi-logo kunokufuzisela ukudibanisa kweempawu ezine zibe enye, i-Audi. Ukugcina i-contour yangaphandle yeendandatho ezine, iqinisekisa uxhulumaniso lwembali kunye nokuqhelana okubonakalayo.
Isisombululo sesibini sibangela umdla ngakumbi. Kutheni ugcina ukudibana phakathi kwezi milo zimbini zingaqhelekanga?
Ukubuya kukaHorch?
Kutshanje kuye kwavela amahemuhemu okuba i-Audi ilungiselela ukukhuphisana neMercedes-Maybach eyongezelelekileyo, ibuyisela uphawu lweHorch - uphawu oluhlala lunxulunyaniswa nobunewunewu ukusukela ekusekweni kwayo ngo-1904.
Ukuqaliswa kwakhona kophawu lweHorch kunokuza kwiminyaka emibini ukuya kwemithathu, xa i-Audi A8 ifumana ukuphuculwa okuqikelelweyo phakathi kobomi. Njengoko sibona kwi-Mercedes-Maybach S-Class, isiphakamiso segama elitsha leHorch iya kuhlala i-Audi A8, kodwa ineenkcukacha ezithile ze-styling - i-grille, amavili, njl ... - kwaye, ngokuqinisekileyo, i-interior opulent ngokufanelekileyo.
Ukuba ukubuyiswa kwe-brand ye-Horch yi-Audi iqinisekisiwe, isiphakamiso sesibini se-logo siza kuqala ukwenza ingqiqo, njengoko ezimbini kwiimpawu ezine ezakha i-Auto Union ziya kusebenza.
Bhalisa kwitshaneli yethu yeYouTube.
Konke kuyaqikelelwa, kwaye nangona ezi logo zibhalisiwe zombini eJamani nase-USA, oko akuthethi ukuba siya kuzibona “esitratweni”. Bangasebenza kuphela njengokhuseleko kwi-logo yangoku, ukuthintela ukubonakala kweelogo ezifanayo ngabanye abavelisi - bona imeko ye-BYD kunye ne-BMW, apho i-logo yokuqala iphefumlelwe ngokucacileyo okwesibini.
