Ukubuyela emva ekupheleni kwenkulungwane ye-19, inqanaba loshishino olukhulu eYurophu, inkampani yemoto encinci eyasekwa ngusomashishini u-August Horch, A. Horch & Cie, wazalelwa eJamani. Emva kokungavisisani kunye namalungu enkampani, uHorch wagqiba ekubeni ashiye iprojekthi kwaye enze enye inkampani enegama elifanayo; nangona kunjalo, umthetho wamthintela ekusebenziseni igama elifanayo.
Enenkani ngokwemvelo, u-August Horch wayefuna ukuthatha ingcamango yakhe phambili kwaye isisombululo yayikukuguqulela igama lakhe kwisiLatini - "horch" lithetha "ukuva" ngesiJamani, ebizwa ngokuba yi "audi" ngesiLatini. Kwavela into enje: Audi Automobilwerke GmbH Zwickau.
Kamva, ngo-1932, ngenxa yokuba ihlabathi lincinci kwaye lijikeleza, i-Audi yajoyina inkampani yokuqala yeHorch. Ke ngoko sishiywe nomanyano phakathi kwe-Audi neHorch, ethe yadityaniswa nezinye iinkampani ezimbini kweli candelo: i-DKW (Dampf-Kraft-Wagen) kunye neWanderer. Umphumo waba kukubunjwa kwe-Auto Union, i-logo yayo yayinezindandatho ezine ezimele iinkampani nganye, njengoko ubona kumfanekiso ongezantsi.
Emva kokusekwa kwe-Auto Union, umbuzo owawukhathaza u-August Horch yayikungaphumeleli ngokupheleleyo kokuhlanganisa abenzi beemoto abane abaneenjongo ezifanayo. Isisombululo yayikukubeka uphawu ngalunye lusebenze kumacandelo ahlukeneyo, ngaloo ndlela kuthintelwa ukukhuphisana phakathi kwabo. UHorch uthathe izithuthi ezikumgangatho ophezulu, i-DKW abantu basezidolophini ezincinci kunye nezithuthuthu, iWanderer izithuthi ezinkulu kunye ne-Audi imodeli ephezulu yomthamo.
Ekupheleni kweMfazwe Yehlabathi II kunye nokwahlulwa kommandla waseJamani, iimoto zodidi zanikezela izithuthi zomkhosi, nto leyo eyanyanzela uhlengahlengiso lwe-Auto Union. Ngowe-1957, uDaimler-Benz wathenga i-87% yenkampani, kwaye kwiminyaka embalwa kamva, iQela leVolkswagen alifumananga kuphela i-Ingolstadt factory kodwa kunye namalungelo okuthengisa kwiimodeli ze-Auto Union.
Ngo-1969, inkampani ye-NSU yangena ukujoyina i-Auto Union, eyabona i-Audi iphuma okokuqala emva kwemfazwe njengophawu oluzimeleyo. Kodwa akuzange kube ngo-1985 ukuba igama elithi Audi AG lisetyenziswe ngokusemthethweni kwaye likhatshwa ngumqondiso wembali kumakhonkco, ahlala engatshintshi kuze kube namhlanje.
Okunye yimbali. Uloyiso kwi-motorsport (i-rally, isantya kunye nonyamezelo), ukuqaliswa kobuchwephesha bobuvulindlela kushishino (ngaba uyazi apho i-Diesel enamandla kakhulu namhlanje ihlala? Apha), kunye nolunye lweempawu ezicatshulwe kakhulu kwi-premium segment.
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