Sicaphula uSérgio Godinho kwingoma ethi “O Primeiro Dia”, uhlelo lwalo nyaka lweFrankfurt Motor Show, lunokuchazwa “njengosuku lokuqala kubomi beVolkswagen”.
Masibone: ukongeza ekutyhileni apho into eyichaza njengenye yeemodeli ezintathu ezibalulekileyo kwimbali yayo (ewe, iVolkswagen ibeka i-ID.3 kwinqanaba lokubaluleka njengeBeetle kunye neGalufa), uphawu lwaseJamani lwagqiba. ukubonisa ihlabathi eFrankfurt ilogo yalo entsha kunye nomfanekiso walo omtsha.
Kodwa masihambe ngeenxalenye. Ilogo entsha ilandela umkhwa osefashonini kakhulu (kwaye sele yamkelwe yiLotus) kwaye yalahlwa imilo ye-3D, yamkela ifomati ye-2D elula (kunye nedijithali), enemigca ecolekileyo. Ngokubhekiselele kwabanye, oonobumba “V” no-“W” basaqhubeka bebonakala njengobungqina, kodwa u-“W” akasachukumisi emazantsi esangqa apho adibana khona.
Ukongeza kwinkangeleko ehlaziyiweyo, uphawu lweVolkswagen luya kwamkela isikimu sombala esithambileyo (ukongeza kumbala oluhlaza okwesibhakabhaka nomhlophe), kwaye inokwamkela eminye imibala. Okokugqibela, uphawu lweWolfsburg luphinde lwagqiba ekubeni lwenze ilogo yesandi kwaye endaweni yelizwi lendoda ngokwesiko eliviwa kwiintengiso zalo ngelizwi labasetyhini.
Izizathu ezibangela utshintsho
Isiqhamo somsebenzi kaKlaus Bischoff, intloko yoyilo lweVolkswagen, olu tshintsho lwembonakalo lukhokelela ekubeni Ukutshintshwa kweelogo ezingama-70,000 kubathengisi abangaphezu kwe-10,000 kunye nokufakwa kwebrendi kumazwe ali-154, njengenxalenye yengqiqo ebanzi ebizwa ngokuba yi "Volkswagen Entsha".
Bhalisa kwincwadana yethu
Lo mbono udala uqikelelo “kwilizwe elitsha leVolkswagen”, apho ukufakwa kwedijithali kunye noqhagamshelwano lwenza kube lula ukukhokela unxibelelwano lwebhrendi kumthengi. Ngokutsho kukaJurgen Stackmann, uMlawuli weeNtengiso zeVolkswagen, "ukuguqulwa ngokutsha okubanzi sisiphumo esinengqiqo sokuhlengahlengiswa kweqhinga", okuthe, ukuba uyakhumbula, kukhokelele ekuzalweni kwe-MEB.
NgokukaJochen Sengpiehl, umlawuli wezentengiso weVolkswagen, "injongo kwixesha elizayo ayizukuba kukubonisa ilizwe lentengiso eligqibeleleyo (...) sifuna ukuba ngabantu ngakumbi kwaye sibenoopopayi, samkele imbono yomthengi ngakumbi kwaye sibaxelele amabali ayinyani".
UJurgen Stackmann, uMlawuli weeNtengiso zeVolkswagen"I-brand iqhuba utshintsho olusisiseko olubhekiselele kwikamva elingathathi hlangothi. Ngoku lixesha elifanelekileyo lokwenza isimo sengqondo esitsha sophawu lwethu sibonakale kwihlabathi langaphandle."
Ngokufika kwembono "entsha yeVolkswagen", uphawu luya kubheja kwiprizenteyishini enemibala kakhulu kunokuba sibonile ukuza kuthi ga ngoku, kwaye ukusetyenziswa kokukhanya (nokukhanyisa uphawu) kuya kuba yinto ebalulekileyo. Konke oku ukuhambisa umfanekiso onesibindi, omncinci kunye nomthengi onobubele.