ULeonardo da Vinci sele etshilo ukuba "ukulula yinqanaba lokugqibela lobuchule", kwaye ngokugweba uphawu lweVolkswagen, le yithiyori ekwasebenza kwihlabathi lamavili amane, ngokubhekiselele kwiilogos. Ngoonobumba nje ababini – u-V phezu kwe-W – erhangqwe sisangqa, uphawu lweWolfsburg lukwazile ukwenza uphawu oluya kuthi kamva lubonakalise lonke ishishini leemoto.
Ngapha koko, ibali le-logo yeVolkswagen lijolise kwimpikiswano ethile. Imvelaphi yomfanekiso ibuyela emva phaya ekupheleni koo-1930, xa uphawu lwaseJamani lwathatha amanyathelo alo okuqala kwicandelo. Ekusungulweni kweVolkswagenwerk, umzi-mveliso osemantla eJamani, iVolkswagen iza kube isungule ukhuphiswano lwangaphakathi lokwenziwa kwelogo. Ophumeleleyo waba nguFranz Xaver Reimspiess, injineli eyayinoxanduva lokuphucula injini ye "Carocha" eyaziwayo. I-logo - kunye negiya, uphawu lwe-German Work Front - yabhaliswa ngokusemthethweni ngo-1938.
Nangona kunjalo, u-Swede u-Nikolai Borg, umfundi woyilo, kamva wabanga amalungelo asemthethweni kwi-logo, ebanga ukuba unikwe imiyalelo ecacileyo yiVolkswagen ukuba aqalise ukuphuhlisa umqondiso we-1939. U-Nikolai Borg, owathi kamva wadala i-arhente yakhe yokuyila i-advertising, ufunga ufunga. ukuza kuthi ga namhlanje ukuba wayenoxanduva lombono wokuqala welogo. Umyili waseSweden wazama ukuthatha amanyathelo asemthethweni ngokuchasene ne-brand, kodwa yatsala iminyaka ngenxa yokungabikho kobungqina.
Ukususela ekudalweni kwayo kude kube namhlanje, uphawu lweVolkswagen aluzange lutshintshe kakhulu, njengoko ubona kulo mfanekiso ungasentla. Ngo-1967, umbala oluhlaza waba ngowona mbala ubalaseleyo, unxulunyaniswa nokuthembeka kunye nokuthembana esikubonileyo kwi-brand. Ngo-1999, i-logo yafumana imilo emacala-ntathu, kwaye kutshanje, isiphumo se-chrome, igxininisa umnqweno weVolkswagen wokuhlala ngoku ngaphandle kokuyeka uphawu oluqhelekileyo.