Iingxaki eziqhubekayo zemarike yaseYurophu kunye ne-Opel ebunzimeni, ikhokelele uGM ukuba athathe isigqibo sokuyirhoxisa iChevrolet kwimarike yaseYurophu, ngakumbi, kwi-European Union, ekupheleni kuka-2015.
Iindaba ziwa njengebhombu! Kwiminyaka yeengxoxo malunga nokuba makwenziwe ntoni nge-Opel, umphumo ube kukuncama iChevrolet kwimarike yaseYurophu, kugxininiswa ngokupheleleyo kuphawu lwaseJamani njengoko uStephen Girsky, usekela mongameli weGeneral Motors, esithi: “Sinentembelo ekhulayo Iibrendi zeOpel kunye neVauxhall eYurophu. Sijolisa ubutyebi bethu kwilizwekazi.”
I-Chevrolet ine-1% yesabelo semarike yaseYurophu, kwaye iminyaka embalwa edlulileyo ayizange ibe lula kolu phawu nokuba, ngokurhweba nangemali. Uluhlu lwangoku lweChevrolet luhamba phakathi kweSpark, Aveo kunye neCruze, kunye neTrax, iCaptiva kunye neVolt zineemfaniso kwiimodeli zeOpel zeMokka, Antara kunye neAmpera.
Ukuphuma kwimarike yaseYurophu kuya kuvumela iChevrolet ukuba igxile kwiimalike ezinengeniso ethe kratya ezinamandla okukhula, ezifana neRussia kunye noMzantsi Korea (apho uninzi lweemodeli zayo ziveliswa), ngokubonelela ngokunempumelelo ngakumbi imveliso yayo.imifuziselo apho oku kufunekayo.
Kulabo abaneemodeli ze-Chevrolet, i-GM iqinisekisa iinkonzo zokugcinwa ngaphandle komhla wokugqibela ochaziweyo kunye nokunikezelwa kweengxenye enye iminyaka eyi-10 ukususela kumhla wokuphuma kwimarike, ngoko ke, akukho sizathu se-alarm okanye ukungathembeki kubanini bexesha elizayo. Kuza kubakho nenkqubo yotshintsho kubathengisi be-Opel kunye neVauxhall ukuba bathathe uxanduva lweenkonzo ze-Chevrolet emva kokuthengisa, ukuze kungabikho mthengi uva nawuphi na umahluko kulondolozo kunye nenkonzo yemoto yabo.
Ingaba ukuhamba kwe-Chevrolet kuya kunika i-Opel kunye ne-Vauxhall indawo efunekayo yokukhulisa kunye nokwandisa inzuzo yabo, lixesha kuphela eliya kuxela, njengoko akukho nqongophala yabakhuphisana abalungele ukuthabatha le nxalenye ye-1% ye-brand brand yaseMelika.
Nangona kunjalo, i-GM iqinisekisa ubukho bemarike yeemodeli ezithile ezifana neChevrolet Camaro okanye iCorvette, kwaye ukuba iyakwenza njani oko ayikachazwa.