Akuzange kudala safunda ukuba i-Audi ifuna ukuphelisa indlela yayo “yonodoli we-matrix” kwisitayile. Ngoku yi-BMW, ngokwamazwi kasekela mongameli omkhulu we-BMW Group, u-Adrian van Hooydonk, ethetha ne-Automotive News, ebhengeza isimbo esitsha, esicocekileyo kunye neemodeli ezihluke kakhulu.
Masicoce; masisebenzise imigca embalwa; imigca esiya kuba nayo iya kuba bukhali ngakumbi kwaye ichaneke. Ngaphakathi, siya kuba namaqhosha ambalwa - iimoto ziya kuqala ukubonisa ubukrelekrele bazo, ngoko akufuneki sibanike imiyalelo emininzi.
Ngale ndlela icocekile, isitayile esichane ngakumbi, uvan Hooydonk ukwatsho ukuba abayili beBMW baya kuhambela kude imodeli nganye “kwisihlobo esisondeleyo” - “baza kufumana iimoto ezomelele ngokwesimilo kwaye zahluke kakhulu enye kwenye”.
Iimodeli ezintandathu zotshintsho
Kuxhomekeke kwi-BMW X2 ukuba iqalise le ndlela intsha. Igcina izinto eziye zahlala zichonga ii-BMWs - igrille yezintso ezimbini kwaye, mva nje, i-optics ezimbini. Kodwa i-grill, umzekelo, ibonakala iguqulwe ngokuthelekiswa nezinye iimodeli ze-brand.
Kuya kuba ngokuchanekileyo kwiseti ye-optics-grid, apho inxalenye enkulu yesazisi semodeli ihlala khona, siya kubona umahluko omkhulu phakathi kweemodeli.
I-X2 iphinde yasasazwa nge-coupe-efana ne-arched roofline, njengoko ibonakala kwi-X4 kunye ne-X6, kwaye uphawu lwe-brand lufakwe kwintsika ye-C, isalathiso sesona sibini sihlonitshwa kakhulu kwimbali ye-brand - i-E9 3.0 CS ukusuka kwi-brand 70s. Iinkcukacha eziya kufumaneka kuphela kwi-X2, ngokutsho kukavan Hooydonk, "kuba sasifuna ukuba ibe yinto enokuthi ibonwe ngabantu kule moto phakathi kwezithuthi".
Ukongeza kwi-X2, le ndlela intsha inokubonwa kwi-BMW esungulwe ngo-2018. Ziyi-X4 kunye ne-X5 entsha, isizukulwana esitsha se-3 Series, i-8 Series kunye ne-X7, kunye nezimbini zokugqibela esele zilindelwe yi-prototypes.
Umahluko phakathi kweemodeli: eyona nto iphambili
Le ndlela intsha yokwenza isimbo sophawu yimpendulo ecacileyo kwizigxeko ezifunyenwe ziziphumo zamva nje zebrendi yezintso ezimbini. Ngaphandle kokuba zizizukulwana ezitsha, azibonakali nje zingahambi ngokwaneleyo kwiimodeli ezilandelayo, nazo azizahluli ngokwaneleyo phakathi kwezinye izinto zoluhlu - kuphela isikali siyahluka, "njengoonodoli bematrix".
Ngokukavan Hooydonk, zimbini iindlela zokujonga ezi ngqwalasela. Mhlawumbi ukuyilwa ngokutsha kwemodeli bekuneentloni kakhulu, akukwazanga ukunika imbono yohlaziyo ayifunayo umntu kwimodeli entsha okanye, njengoko uvan Hooydonk ecebisa, "ukhuphiswano lutshintshile ngaphezu kwethu".
Ukuba kwixesha elidlulileyo, i-BMW itshintshiselana utshintsho olukhulu kulwimi loyilo kunye nolunye oluncinci, okwenza "uxhumano" lwenzeke rhoqo kwizizukulwana ezibini, kwihlabathi lanamhlanje - ngokukhawuleza kunye nabakhuphisana abaninzi - utshintsho kulwimi kwakhona ukuba lukhawuleze ngakumbi.
Yiyo loo nto iBMW izakwazisa into entsha yohlobo kuyo yonke imodeli entsha okanye ehlaziyiweyo ezayo.
