Mhla ndathetha neCEO yakwaAudi malunga neemoto ezibhabhayo

Anonim

Ndingaqala ngokukuxelela ukuba sele ndiqhube i-Audi A8 entsha, i Imoto yokuqala ixhotyiswe ngenqanaba lokuqhuba elizimeleyo 3 (hayi, iTesla ayikho kwinqanaba lesi-3, isekwinqanaba lesi-2) , kuba yiloo nto eyasikhuthazayo ukuba sihambe siye eSpeyin. Ndiza kugcina unxibelelwano lokuqala lwenqaku eliza kupapashwa ngokukhawuleza, kuba ngaphambi koko, kukho into endifuna ukwabelana ngayo ...

Ndiyakwazi ukuphakamisa ilaphu kancinci ndikuxelele ukuba i-Audi A8 entsha yenye yezona moto zibalaseleyo endakha ndahamba nazo nalapho bendiqhutywa khona, nokuba kuhlobo lwayo “lwesiqhelo” okanye “lude” lwayo.

Sisenokungavumelani nesimbo, kodwa kuya kufuneka sivumelane ukuba i-Audi yenze umsebenzi oncomekayo ngaphakathi kunye nobungqongqo ababubeke kwindibano, amacandelo akumgangatho ophezulu akhoyo, iinkcukacha ezincinci, itekhnoloji. , kodwa nenkxalabo yokubonelela a amava okuqhuba kakhulu , nangona le yimoto ezikhuthazayo njengeyokuqala ngenqanaba le-3 lokuqhuba ngokuzimeleyo. Olo nxibelelwano lokuqala uya kumfumana kungekudala apha.

indoda enamandla ye-audi

Siye samenywa ngabakwa-Audi ukuba sizibandakanye neqela elikhethiweyo eliya kuthatha inxaxheba kwincoko engekho sikweni kunye neCEO yakwa-Audi uRupert Stadler. Sesinye sezimemo ongenakwala. Kukhwankqiswa namalungu e-Audi akhoyo, kuquka noMlawuli oyiNtloko welo shishini, kuba sisebenzela uSuku loPhumezo lweRiphabhliki yasePortugal, iholide yesizwe. Kodwa ngubani uRupert Stadler?

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URupert Stadler kwintetho yokuvula umzi-mveliso omtsha wakwa-Audi eMexico. © AUDI AG

UNjingalwazi uGqr Rupert Stadler ube yi-CEO ye-Audi AG ukususela nge-1 kaJanuwari 2010, kunye ne-CFO ye-brand ye-rings ukususela ngo-2007. Phakathi kwezinye izikhundla azibambe kwiQela leVolkswagen, u-Stadler ukwanguSekela-Sihlalo weklabhu yebhola. Usenokuba ukhe weva ngayo: umfana waseBayern Munich.

Igama lakhe belibandakanyeka kwiimpikiswano zakutsha nje, ezinxulumene ne-Dieselgate, apho athe wakwazi ukuvela engonakalanga kwaye enesikhundla esibonakalayo esomeleziweyo kwiQela. Esi sikhundla siza kumvumela ukuba akhokele i-Audi kwiminyaka ezayo. Kucacile ukuba u-Stadler kunye neqela lakhe basabela kwesi sigaba sobumnyama ngempendulo engenakuphepheka: yasebenza njenge-motto yenguqu yekhosi, ehamba neQela leVolkswagen.

Apha akunakubakho ziklabhu. Uxanduva lwemisebenzi ye-88,000, i-Audi strongman kwafuneka ibeke wonke umonakalo owenziwe yi-Dieselgate emva komhlana wakhe kwaye iqhube phambili, uphawu kunye namagosa alo aqhubeka nokusebenzisana nabasemagunyeni, ngokuqinisekileyo. Yayiyile ndoda “inezifungo ezihlaziyiweyo” endadibana nayo eValencia.

Imibuzo emibini

Akukho mntu ebenokuqaphela ubukho bakho ukuba bekungengobantu abangamashumi amabini kweli gumbi, kuquka nonobhala wakho, ohlala mihla le kufutshane kakhulu neli shishini. Ehleli ngasemva kwegumbi, esela utywala, walinda ngomonde ukufika kweendwendwe kunye nemibuzo yazo. Ngexesha lencoko engacwangciswanga ndiye ndakwazi ukumbuza imibuzo emibini.

I-Audi ijonge ukwenza ntoni ukuphucula ukusebenza kwayo kwentengiso ePortugal?

umbuzo wokuqala weza emva kwengxelo eyenziwa nguStadler malunga nemarike yesiPhuthukezi - "I-Audi ayibekwanga kakuhle (ePortugal), kodwa ingaba ngcono kwaye siya kuzama ukufumana izisombululo eziza kuvumela, kwixesha elizayo, ukuphucula ukusebenza kophawu. kwelo lizwe."

Impendulo kumbuzo wethu yayigxile kwimfuno yokwenza kufumaneke kwaye kuqinise ukuhanjiswa kweemodeli zamacandelo abalulekileyo kwimarike yethu, kulwazi oluqhelekileyo ukuba i-Audi inobunzima bokuhambisa iimodeli ezifana ne-Audi Q2 kungekuphela ePortugal, kodwa kuzo zonke iimarike. ngenxa yenani eliphezulu lee-odolo.

Yayingekokugxeka! Yayikukubonisa ithuba lekamva. Kum ilula kakhulu. Kuxhomekeke kwisahlulo semveliso, e-Portugal yahluke kakhulu kwamanye amazwe. Sibona impumelelo ye-Audi Q2 kwaye kwixesha elizayo, i-Audi A1 entsha, eya kuqaliswa ngo-2018, iya kuba lithuba lePortugal. Kwaye kufuneka sisebenze kwiintengiso ze-A4 kunye ne-A5, nangona zingamacandelo anokungena okuncinci ePortugal.

Rupert Stadler, CEO Audi AG.

Ngaba eli lixesha lokugqibela siza kubona injini ye-W12 okanye injini ye-V10 kwimoto enophawu lwe-Audi?

Ngelishwa akuzange kufumaneke impendulo ethe ngqo kweyethu umbuzo wesibini , kodwa ngokuqinisekileyo sakwazi ukurhoxa ezinye izigqibo kwaye ulindele ukuba kuya kwenzeka ntoni.

Andikwazi kuyiphendula okwangoku. Mhlawumbi i-Audi A8 elandelayo iya kuba ngumbane we-100%, ixesha liya kuxela okwenzekayo! Ngoku sisungula imoto ngolu hlobo kwaye yeyona nto siyithatha njengeyona ndlela yobugcisa kweli shishini. Into esiyibonileyo kule minyaka yakutsha nje kukuthotywa kweenjini, kodwa akunyanzelekanga ukuba kunciphe ukusebenza.

Rupert Stadler, CEO Audi AG.

U-Stadler wongeze ngelithi “... izinto ezithandwa ngabathengi nazo ziyatshintsha, kwaye ingqwalasela ngaphakathi kunye neenkcukacha zayo ifumana ukubaluleka ngakumbi kune-injini, ngokubaluleka okuncinci yi-12-cylinder okanye 8-cylinder.

Ukuba ujonga kwiimarike zaseYurophu, ngaphandle kweJamani, zonke iindlela zilinganiselwe ku-120/130 km/h. Kufuneka sihambisane nokutshintsha komdla wabathengi bethu kwaye siqale ukwakha iimveliso zethu, mhlawumbi, ngokugxila okwahlukileyo. ”

Iimoto ezibhabhayo?

THE I-Italdesign, i-Italian start-up, ephethwe ngu-Audi, iphuhlisa ngokudibeneyo iprojekthi yokuhamba enomdla kakhulu kunye ne-Airbus. I-"Pop.Up" yanikezelwa kwi-Geneva Motor Show ngo-Matshi 2017 kwaye i-autonomous, imoto yombane ekwazi ukubhabha, njengoko ubona kwimifanekiso.

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I-Razão Automóvel yayikumboniso weprojekthi ye-"Pop.Up" kwi-2017 Geneva Motor Show.

URupert Stadler usishiyele isaziso malunga nale projekthi esithi "Hla umamele" , ilumkisa ukuba kufuneka sijonge ngokusondeleyo kwinkqubela phambili yayo. Stadler, ubhekiselele "kutyalo-mali olukhulu" i-Airbus evumile ukuyenza kwesi siphakamiso I-Italdesign, ukwagxininisa ukuba “…I-Audi izibophelele ekwenzeni esi sindululo sibe yinyani ngaphaya kweprototype“.

Ekupheleni kwencoko “engekho sikweni”, uMlawuli oyiNtloko wakwa-Audi wasimemela kwindawo yentselo apho sinokuqhubeka nencoko. Ndacinga: dammit, kufuneka ndikubuze imibuzo engakumbi malunga neemoto ezibhabhayo, ndizakulifumana nini elinye ithuba?!? (Mhlawumbi ngoMatshi ka-2018 kwi-Geneva Motor Show, kodwa kusekho indlela ende ekufuneka ihanjwe…). Ndabona iiJetsons kwaye ndacinga ukuba yinkohlakalo! Ngubani owabona iiJetson?

Ecaleni kwe bar, ndaqalisa incoko.

UDiogo Teixeira (DT): Gqr Rupert, kuluvuyo ukudibana nawe. UDiogo Teixeira da Razão Automóvel, ePortugal.

U-Rupert Stadler (RS): Photshugo! Kufuneka sikubulele ngokwamkela isimemo sethu kwiholide yesizwe!

DT: “Malunga neprojekthi ye-Italdesign “Pop.Up”, kukho into ekufuneka ndikubuze yona. Kwangokunjalo xa uNdoda esakha inqwelo-mafutha ehlala emanzini, wakwazi ukwenza inqwelo-mafutha eyayiziphethe okwephenyane endleleni, nephenyane elaliziphethe okwemoto emanzini, nto leyo esiqinisekisayo ukuba asizukuyenza loo nto. ngemoto ebhabhayo?"

HLEKA KAKHULU: (Kwahlekwa) Lo mbuzo ufanelekile ewe. Xa abafana base-Italdesing bandibonisa lo mbono okokuqala ndandithandabuza. Yayiyinqwelo-mafutha ebhabhayo! Kodwa ndabaxelela: ok, sibhatala ukuze sibone.

DT: Masithi imoto ebhabhayo ithetha izinto ezimbalwa...

HLEKA KAKHULU: Ngokuchanekileyo. Ngexesha elithile kamva iindaba zafika kum ukuba i-Airbus ifuna ukujoyina le projekthi kwaye ndacinga ukuba "jonga, oku kunemilenze yokuhamba". Kulapho kwathi “Pop.Up” yavela, ngentsebenziswano ne-Airbus.

DT: Ngaba kuphela ukuzimela okupheleleyo kwesithuthi esiya kwenza olu hlobo lonikezelo lusebenze? Ngamanye amazwi, ngokuqinisekileyo kuya kuba yinto engathandekiyo ukuyila imeko-bume yesixeko apho sibhabha sisuka kwenye indawo siye kwenye.

HLEKA KAKHULU: Kakade ke loo nto ibiya kuba yinto engenakwenzeka. "I-Pop.Up" izimele ngokupheleleyo.

DT: Ngaba sinokulindela iindaba malunga nale projekthi kungekudala?

HLEKA KAKHULU: Ewe. Siyazixhasa ezi projekthi ukusuka ekuqaleni njenge-Italdesign kuba sikholelwa ukuba ngeengcinga ezintsha nezintsha, kuhlala kukho eziya kulunga. Kubhejo esilwenzayo ukuqinisekisa ukuba singoovulindlela, njengoko kunjalo ngale “Pop.Up”.

Le ncoko yasebenza njengento evuselelayo kuhambo lwethu. Ukuqhuba into ekusenokwenzeka ukuba yeyona moto iphambili kwezobuchwephesha kwimarike: iAudi A8 entsha.

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Funda ngokugqithisileyo