Njengoko besitshilo ngaphambili, iBMW ilungiselela ukukhukulisa imakethi ngemodeli yayo enkulu ekhubekisayo kwiminyaka nje emibini. Kwintsimi yeziphakamiso zezemidlalo, ngaphezu kwe-i8 Spyder, ekugqibeleni siza kudibana nomlandeli we-Z4 roadster, leyo, ngokuchasene noko kunokulindela, ayiyi kubizwa ngokuba yi-BMW Z5. Ilizwi elivela kuLudwig Willisch.
Kudliwanondlebe kunye ne-AutoGuide, umphathi wangoku weemarike zaseMelika kwi-BMW uqinisekisile ukuba eli akuyi kuba ligama lendlela entsha ye-brand yaseBavaria:
“Kuza kubakho imoto yezemidlalo, ewe, kodwa ayizukuba yiZ5. Le yinto eyenziwe ngumntu.” […] Imodeli entsha iya kubizwa ngokuba ngu-Z ... mhlawumbi 4″
Oza kungena ezihlangwini zeBMW Z4, ngoku efikelela esiphelweni somjikelo wayo wokuphila, uya kuba sisiphumo sendibaniselwano phakathi kweBMW neToyota, kwaye ke ngoko uya kwabelana ngeqonga neSupra elandelayo.
Amanqaku aphambili, athathela ingqalelo iifoto zobuntlola eziye zenziwa esidlangalaleni, i-Z4 entsha iya kuphulukana ne-hood yayo yesinyithi, ibuyela kwi-hood ye-canvas yendabuko.
Ngokumalunga neenkcukacha zobuchwepheshe, kuyaziwa ukuba i-in-line six-cylinder scheme iya kuba yinketho kuluhlu lweenjini. Amathuba okudibanisa injini engumxube kunye/okanye inkqubo ye-xDrive eqhutywa ngamavili onke ihlala ivuliwe, njengoko kunjalo ngesantya esithandathu sothumelo lwezandla. Sinokulinda kuphela iindaba ezininzi ezivela eBavaria.