Ukubuyela emva ku-2001, i-YouTube yayingekayilwa okwangoku - into eyayiza kwenzeka kuphela ngo-2005. ukusuka BMW 'The Hire' ibiyi.
Olu chungechunge lweefilimu ezisibhozo ezimfutshane - imizuzu eyi-9 ukuya kwe-10 ubude - zenziwa ngexesha le-2001 kunye ne-2002, eyenziwe ngenjongo ye-intanethi, eluhlobo oluthile olukhule ngokukhawuleza ngelo xesha. Ifilimu entsha neyesithoba iya kwenziwa kwi-2016.
I-BMW idibanise abalawuli abaphezulu kwiifilimu zabo ezimfutshane: ukusuka ku-Ang Lee ukuya kuGuy Ritchie, ngoJohn Frankenheimer, uTony Scott, u-Alejandro González Iñárritu kunye noJohn Woo.
Ngaphandle kwezicwangciso ezahlukeneyo kunye nezimbo, zonke iifilimu bezinomlinganiso ofanayo owaziwa kuphela njengo 'Umqhubi', odlalwa nguClive Owen, owayeqeshelwe inkonzo yezothutho, ngokuqinisekileyo wayesoloko esemva kwevili le-BMW.
Bhalisa kwincwadana yethu
Ngaba kukho i-déjà vu kule ngxabano? Impembelelo yeefilimu ze-BMW 'I-Hire' yayinkulu, ibe ngumthombo wokukhuthaza abanye, okukhokelela ekuveleni kweefilimu ezifana (i-saga esele isele) 'I-Transporter', eqinisekisiwe nguLuc Besson, umlawuli wabo. Ezinye iimpawu zilandele umzekelo wee-BMW - iMercedes-Benz, iNissan kunye neFord - kwaye benza iifilimu zabo ezimfutshane, bezidibanisa namagama amakhulu kwi-cinema ekwenzeni.
Ngoku, phantse iminyaka engama-20 emva kokupapashwa komboniso bhanyabhanya wokuqala kolu ngcelele, 'Ambush', unokujonga zonke iifilimu ezilithoba zeBMW "The Hire" kumgangatho we-4K, ngoncedo lwe-YouTube channel SecondWind.
Kuzo zonke iimuvi, 'iNkwenkwezi', ekhokelwa nguGuy Ritchie, yayiyeyona iphumelele kakhulu, esiye sayigxininisa. Yiloo nto eyenzekayo xa ujoyina i-BMW M5 E39, iMadonna kwindima yosaziwayo ongathandekiyo, kunye nokuleqa. Asinako ukusilela ukukucebisa ukuba ubukele lonke uthotho lweefilimu… Kufanelekile.
Iqela leRazão Automóvel liza kuqhubeka kwi-intanethi, iiyure ezingama-24 ngosuku, ngexesha lokuqhambuka kwe-COVID-19. Landela iingcebiso zoMlawuli Jikelele wezeMpilo, ugweme ukuhamba ngokungeyomfuneko. Sikunye siya kukwazi ukoyisa esi sigaba sinzima.