Nangona ngoku isaziwa njengenye yabenzi beemoto ezinkulu eYurophu, iPeugeot yaqala ngokwenza… izigrisi zekofu. Ewe, bafunda kakuhle. Uzalwe njengeshishini losapho, iPeugeot yatyhutyha imizi-mveliso eyahlukahlukeneyo de yazinza kwishishini leemoto, ngokuveliswa kwenjini yokuqala yokutsha ekupheleni kwenkulungwane ye-19.
Ukubuyela kwiindawo zokusila, malunga ne-1850, uphawu olufunekayo ukwahlula izixhobo ezahlukeneyo eziveliswayo, kwaye ngoko ke kubhaliswa iilogo ezintathu ezihlukeneyo: isandla (kwimveliso yodidi lwe-3), i-crescent (udidi lwe-2) kunye nengonyama (udidi lwe-1). Njengoko usenokuba sele uqikelele ngoku, yingonyama kuphela eye yasinda ekuhambeni kwexesha.
AKUMELE UPHOSEWE: Imbali yeelogo-BMW, Rolls-Royce, Alfa Romeo
Ukususela ngoko, uphawu olunxulumene nePeugeot luhlala luvela kumfanekiso wengonyama. Kuze kube yi-2002, kukho izilungiso ezisixhenxe ezenziwe kwi-emblem (jonga umfanekiso ongezantsi), nganye yenziwe ngempembelelo enkulu yokubona, ukuqina kunye nokuguquguquka kwesicelo engqondweni.
NgoJanuwari 2010, ngexesha lonyaka we-200 we-brand, i-Peugeot yazisa i-identity yayo entsha (kumfanekiso ogqanyisiweyo). Iyilwe liqela labayili bebrendi, i-French feline yafumana iicontours ezincinci kodwa ngaxeshanye inamandla, ukongeza ekuboniseni inkangeleko yentsimbi kunye neyesimanje. Ingonyama nayo yazikhulula kwimvelaphi eluhlaza okwesibhakabhaka ukuya, ngokutsho kwe-brand, "ibonakalise ngcono amandla ayo". Isithuthi sokuqala ukuthwala uphawu olutsha lwe-brand yi-Peugeot RCZ, eyasungulwa kwimarike yaseYurophu kwisiqingatha sokuqala sika-2010. Yaba, ngaphandle kwamathandabuzo, ukubhiyozelwa kwe-bicentennial eqikelelwayo kwixesha elizayo.
Nangona kukho konke ukuguqulwa komqondiso, intsingiselo yengonyama iye yahlala ingatshintshi ngokuhamba kwexesha, ngaloo ndlela iqhubeka nokudlala indima yayo njengophawu "lomgangatho ophezulu we-brand" kwaye njengendlela yokuhlonipha isixeko saseFransi saseLyon (eFransi). ).