I-logo yokuqala esemthethweni yeVolvo yabhaliswa ngo-1927, ngaphambi nje kokusungulwa kwemodeli yokuqala ye-brand yaseSweden, iVolvo ÖV 4 (ngezantsi). Ukongeza kwisangqa esiluhlaza esinegama lebhrendi embindini, i-ÖV 4 yayinebhanti yentsimbi ediagonal ebaleka kwigrille yangaphambili.
Kwiminyaka emithathu kamva, iVolvo yagqiba ukubeka olu simboli ngendlela yotolo olukhomba “kumntla-mpuma” kumfuziselo ngokwawo.
Isimboli sajika saba yingxabano - yade yaphikisana neentshukumo ze-feminist zaseYurophu - kodwa ngokuchasene noko kubonakala ngathi, lo mfanekiso awunanto yakwenza nesimboli sesini.
Ke isimboli yebhrendi ivela phi?Njengoko kusaziwa, enye yezona ntsimbi zibalaseleyo emhlabeni zivela eSweden. Ukuze usebenzise le ngqalelo yekhulu leminyaka, iVolvo yagqiba ekubeni isebenzise isimboli sekhemikhali yentsimbi (isangqa esifana notolo), ngokufanisa kumgangatho wentsimbi esetyenziswe kwiimodeli zayo. Umbono we-brand yaseSweden yayikukubonisa umfanekiso owomeleleyo, ozinzile kunye nozinzileyo weemoto zayo, kunye nokunxulumanisa umfanekiso wophawu lwayo kunye nesimboli esele yamkelwa lula kakhulu ukuhanjiswa kwalo myalezo.
FUNDA KWAKHO: I-Volvo XC40 kunye ne-S40: imifanekiso yokuqala yengcamango elindele uchungechunge lwama-40
Enye ithiyori esisiseko (encedisana nale ingasentla) yeyokuba isangqa esinotolo lwediagonal ikwaluphawu lwesijikelezi-langa iMars, esinokubonisa umbono wamabhongo weVolvo kwikamva.Ukutyhubela iminyaka, uphawu lwenziwe lwala maxesha - isiphumo se-chrome, ngokwemilinganiselo emithathu, njl ... - ngaphandle kokuphulukana nesazisi okanye eyona nto iphambili. Ngaphezu koko, njengophawu, iimodeli zophawu ziyaqhubeka nokugqwesa kumfanekiso wazo wokhuseleko kunye nokuqina.
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