Sele ilungiselela ukubhiyozela iminyaka engama-50 ngoMeyi 24, 2022, BMW M yenze, okanye endaweni yoko yafunyanwa, uphawu lwe "BMW Motorsport", olusetyenziswe okokuqala ngqa ngo-1973 kwimoto yomdyarho ukusuka ngelo xesha "BMW Motorsport GmbH".
Yenziwe ngophawu lwe-BMW olubonakala lungqongwe zizisangqa eziliqela ezinombala ozuba, oluhlaza okwesibhakabhaka nobomvu. Umahluko omkhulu kwi-logo ye-1973 yithoni eluhlaza okwesibhakabhaka, eyayiyi-violet ngaphambili.
Ngokuphathelele imibala, eluhlaza okwesibhakabhaka imele i-BMW, ebomvu ihlabathi lokhuphiswano kunye ne-violet (ngoku eluhlaza okwesibhakabhaka) ikhonkco phakathi kwabo.
I-BMW M1, eyasungulwa ngo-1978, yeza ne-logo ye-BMW M esazi kakuhle, kodwa yayithembekile kwi-logo eyaqalwa ngo-1973.
Ilogo entsha inokuodolwa ukususela ngoJanuwari 2022 kwaye ayizukufumaneka kuphela kwiimodeli zeBMW M kodwa nakwimizekelo exhotyiswe ngeM Sport pack eveliswe ngoMatshi ka-2022. i-trunk kunye ne-wheel hubs.
Imibala ekhethekileyo nayo mitsha
Ukongeza kwi-logo entsha, i-BMW M iphinde yatyhila imibala ekhethekileyo ye-50 ephefumlelwe ngamaxesha ahlukeneyo e-BMW M. Inikezelwa kwiimodeli ezikhethiweyo kwi-2022, sinokufumana phakathi kwazo i-shades "Dakar Yellow", "Fire Orange", "Daytona Violet "," Macao Blue", "Imola Red" okanye "Frozen Marina Bay Blue".
Ngokuphathelele kwilogo eyimbali, uMlawuli wakwaBMW M uFranciscus van Meel uthe: “Ngophawu lwakudala lweBMW Motorsport singathanda ukwabelana ngovuyo lwethu ngeBMW M yesikhumbuzo nabalandeli bolu phawu”.
Ngokumalunga nezicwangciso eziseleyo zokubhiyozela isiqingatha senkulungwane yeBMW uM van Meel uthe: “Sinonyaka omnandi esijongene nawo, oza kubhiyozelwa ngeemveliso ezikhethekileyo. I-“M” kudala ithathwa njengeyona leta inamandla emhlabeni kwaye, kunyaka wenkampani yethu, yomelele kunangaphambili.
Phakathi kwezinto ezintsha ezicwangcisiweyo kukutyhilwa, nge-29 kaNovemba, ye-BMW XM, isenjengomfanekiso, eya kuba ngumzekelo wokuqala ozimeleyo we-"M" ukususela kwi-M1; kunye nokuqaliswa ngo-2022 kwe-BMW M3 Touring engazange ibonwe ngaphambili, enye yeemodeli ezilindelweyo ze "M".
Sijonge phambili ku-2021, icandelo lezemidlalo lakwaBMW lijonge irekhodi elitsha lokuthengisa kunye neemodeli zalo ezikhula ngokuthandwa kwihlabathi liphela.